María de Lourdes Echevarría

• Apply business and marketing knowledge to develop briefs and pitches for customer projects.
• Maintain deep understanding of company services and products in order to offer most knowledgeable customer support.
• Direct client projects with eye for quality and customer needs.
• Motivate team members to meet and exceed targets.
• Meet with clients to discuss advertising options and future growth goals.
• Enhance online presence to take advantage of dynamic conditions and unique platform opportunities.
• Build relationships with customers and community to establish long-term business growth.
• Collaborate cross-functionally with headquarters, regional and other teams locally to maintain consistent message and experience.

MOST RECENT WORK

• Sprite 2021 (Summer Souvenirs Campaign) -> This campaign was created for Gen Z to help them in the pandemic context to clean their favorite destinations through buying Souvenirs in partnership with Amazon.
  
• Mundet (Nuevos Valores de México #ALaMexicana 2020 Campaign)- We continue to change perspective about doing things A La Mexicana in a positive way with this campaign for the 6th year in a row.
  
• Byju’s Future School (Launch AON for Mexico City) -> Social Media efforts were made for this coding school to gain more clients and in only 6 month's results were so amazing that they launched Math classes as a new option for the Mexican market.
• Netflix (Launch Campaign Selena The Series for Mexico)- We honored The Legendary Selena with a minute of cumbia with crossmedia platforms giving all mexicans the chance to sing one more time Como La Flor in unison. Success was such that a Record Guiness was broken with more that 67 million impressions in one hour (Monstrous de la Mercadotecnia Award Winner).
• Facebook #CalaveritaChallenge with content creators
• Facebook Ipsos + Facebook Digital Event
• Instagram Creators Week MX
  
• Topo Chico Hard Seltzer (A Perfect Contradiction LATAM Campaign 2020) -> This was the global launch of Topo Chico Hard Seltzer campaign and first alcoholic beverage for Coca-Cola.
  
• Sprite LATAM (Campaign Let's Be Clear and AdidasXSprite Colab Pilot Co).
  

PAST WORK 2019-2020

• Google
  - Youtube Pride Campaign 2020 -> We accomplished to have a Digital Pride Day giving everyone the chance to express themselves.
  - Youtube Gaming Torneo de Creadores 2020 -> In a pandemic context we managed to have a successful tournament with well-known gaming influencers to encourage people to stay home.
  
• Netflix
  - The Witcher Launch Campaign in Mexico
  - Roma Launch Campaign in Mexico (Guia Roji Roma LE & Circulo de Oro winner)
  - Chilling Adventures of Sabrina Launch Campaign in Mexico
  - HDUC Colosio Marketing Campaign for Mexico- In Co-lab with Banda Machos.
  - Narcos Mx production for digital assets in Mexico (https://www.youtube.com/watch?v=IfGgxk7OTm0).
  
• Nike
  - Athlete Stories Marketing Campaign 2019: No Cambies tu Sueño, Cambia el Mundo, featuring Wera Kuri and Nicole Pérez-We inspired young women to get passed patriarchy and shut down every possible obstacle that stopped them from playing the sport they love: Soccer (https://www.youtube.com/watch?v=ZwsomQcudcM).
  - Mexico City Film Project.
  
• Coca-Cola Company
  - Mundet Variedad Frutal Launch Campaign 2021
  - Mundet (Launch of Casa Mundet 1.0 and marketing campaign actions for #ALaMexicana 2018-2019).
  
• Uber
  - Uber (Project Management for 2019 "El Efectivo te Lleva" marketing campaign)- We made Uber accesible for everyone, including cash payment users.
  - Uber Driver Conecta Digital Campaign for Mexico.
  

• Partnered with media agencies to execute clients' targeted marketing campaigns for Milano, Mi Afore and Home & Fashion.
• Created printed marketing materials designed to drive campaigns.
• Developed insights on marketing campaigns to assess performance against goals.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

• Reviewed individual components of marketing mix in new and unexpected ways, challenging conventions and assumptions and inspiring clients to do likewise for Tupperware, Elkay, Danone and Universal Music.
• Developed and deepened relationships with key customers by closely monitoring projects, providing information and resolving concerns.
• Contributed ideas to concept development, strategic planning and business operations.
• Acted as team leader to implement integration of agency disciplines in scientific, media, art, copy, accounting, production and creative fields of application.
• Led projects involving activity, direction and measurement on brand's web and social channels.

• Worked with customers to develop strategic business and account plans for Unilever Personal Care and Foods Division.
• Provided extensive support to key accounts.
• Collaborated to determine company goals and translate goals to individual clients needs.
• Prepared client budgets by reviewing client billing and managing monthly invoices.
• Effectively managed 11 accounts.
• Delivered pitches presentations to clients, upper management for demonstration.
• Developed deep knowledge of customer businesses and relationship to company objectives.
• Organized client feedback and introduced streamlined process of replying to and rectifying complaints.

• Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement for Huawei LATAM, 3M, Kivac and Listerine.
• Curated and segmented editorial content to increase engagement and channel growth.
• Identified target market and key segments through in-depth analysis of markets and related trends.
• Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
• Used Social Bakers to analyze conversion rates across multiple digital channels.

• Organized and executed launch of 6 communities during 9 months for Oikos, Special K, Jafra U, All-Bran, Hasbro & Skittles.
• Conducted daily updates to social media profiles to boost company online presence.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Analyzed and reported social media and online marketing campaign results.
• Increased customer engagement through social media.
• Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.

• Used content management system to analyze user engagement and website traffic metrics.
• Managed content distribution to online channels and social media platforms.
• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Revamped email marketing strategies to increase open and click through rates.
• Collaborated with marketing and design teams to develop and plan site content, layout and style.