Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Aaron Darke

Marketing Professional | Brand Strategist | Business Automation Expert
Zephyr Cove

Summary

Self-motivated marketing professional successful in seizing viable opportunities for expansion and innovation in business. Proven track record of enhancing client engagement and driving revenue growth across diverse industries with a focus on increasing profits.

Overview

25
25
years of professional experience
4
4
Certifications
2
2
Languages

Work History

Founder - Creative Director

Grupo IQ
06.2009 - Current
  • Develop comprehensive marketing strategies for Grupo IQ that align with client objectives, ensuring successful campaign execution for a diverse client portfolio.
  • Utilize data analysis and market research to drive decision-making and optimize marketing tactics.
  • Maintain strong partnerships with clients to deliver customized solutions that meet their unique requirements and budget considerations.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Implemented efficient operational processes to optimize productivity and resource allocation.

Digital Project Manager

Foster's Group
01.2007 - 01.2008
  • Managed the full project lifecycle of a web-based application at Foster's Group, transforming sales measurement for brand managers through innovative software solutions.
  • Collaborated with internal and external stakeholders to define project goals, scope, and timelines, ensuring projects were delivered on-time and within budget.
  • Created detailed project documentation and maintained progress tracking to ensure transparency and alignment throughout the project lifecycle.
  • Delivered project on time and on budget.
  • Developed project plan with designated responsibilities and maintained project progress with regular updates and review of project planning documentation.
  • Managed software integration with multiple global enterprise networking systems to create an automated workflow with customized reporting and invoicing capabilities.

Director Brand Strategy

Century Yuasa Batteries
01.2005 - 01.2007
  • Oversaw marketing strategies for 4 automotive brands with $120M revenue, optimizing product and brand development for profitability, achieving significant revenue milestones.
  • Executed impactful marketing campaigns and trade initiatives that drove sales growth and enhanced brand loyalty in a competitive market.
  • Managed sponsorships and partnerships that maximized brand exposure at high-profile events, solidifying customer relationships and brand recognition.
  • Achieved an 8% revenue increase through strategic marketing initiatives and cost management.
  • Successfully launched GS Yuasa brand, becoming one of Australia's top automotive battery brands.

Marketing Communications Manager

LexisNexis
01.2003 - 01.2005
  • Led a successful rebranding initiative for LexisNexis, integrating multiple brand elements while enhancing market reach and visibility.
  • Implemented marketing communication strategies that effectively targeted the non-legal market segment, resulting in successful product launches and market penetration.
  • Analyzed campaign performance through data-driven insights, leading to continuous improvement in marketing strategies and stakeholder satisfaction.
  • Voted #1 internationally for advertising by LexisNexis
    marketing directors, appointed project leader for successful launch of LexisNexis News and Business, spearheaded rebranding project for non-legal market segment in Australia and New Zealand.

Account Manager

Clear Channel Entertainment
01.2000 - 01.2003
  • Developed and executed nationwide promotional campaigns for leading brands, ensuring high engagement levels and positive brand perception.
  • Managed relationships with clients and key stakeholders, providing insights and reports on campaign performance and market impact.
  • Coordinated the logistics of on-site promotions and events, managing teams to guarantee seamless execution of marketing strategies.

Education

Bachelor of Business (B.Bus) - Business

University of Newcastle
Newcastle, NSW Australia
05.2001 -

Skills

Google Analytics

Digital Strategy

Data Analysis

Brand Development

Client Relationship Management

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Certification

Brand Strategy for Designers, LinkedIn

Timeline

Google Ads Search Certification, Google

10-2024

Google Analytics Certification, Google

09-2024

Get to Know Google Solutions for Google Partners Program - Data & Analytics, Google

09-2024

Brand Strategy for Designers, LinkedIn

08-2023

Founder - Creative Director

Grupo IQ
06.2009 - Current

Digital Project Manager

Foster's Group
01.2007 - 01.2008

Director Brand Strategy

Century Yuasa Batteries
01.2005 - 01.2007

Marketing Communications Manager

LexisNexis
01.2003 - 01.2005

Bachelor of Business (B.Bus) - Business

University of Newcastle
05.2001 -

Account Manager

Clear Channel Entertainment
01.2000 - 01.2003

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Aaron DarkeMarketing Professional | Brand Strategist | Business Automation Expert