Aaron De La Torre

Responsible for supply and demand planning for Lacoste, Hugo Boss, Calvin Klein & Tommy Hilfiger Jewerly.

In charge of opening sales points with the main retailers in Mexico, negotiating increases in OTB (Open-to-Buy) and reviewing scorecards. Coordinating activities with trade marketing and operations.

Creator of line sheets for new seasons and their analysis compared to previous markets to develop purchasing strategies.

Preparation of reports with weekly and monthly sales from retailers to subsequently replenishment products according to hit rate.

Optimized inventory control. Evaluated product transfer and discount strategies to reduce slow-moving inventory and maintain safety stock.

Responsible for creating forecasts for the four brands. Monitoring and controlling event expenditures to meet budgets and KPI's.

Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business. Analyzed actual forecast vs. last years.

Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.

Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.

Recruited new logistics providers and analyzed lead times and prices.

Responsible for supply and demand product for Vans Footwear, Apparel & Accessories for Mexico, including Retailers Market & DTC (direct to customer or own stores).

Coordinated all product buys for the brand (Bulk Buy, Out of Sync (OOS), Special Makeup (SMU), Quick Turn & Samplers for presales).

Analyzed current purchases and risks of overbought in future buys vs Sales Plan (Sell In) & Sales Forecast (Sell Out), supervising Actual Inventory Days vs. Target Days vs Safety Stock.

Reported to Directors & VP's financial status for the Brand, reviewed COG's, Hedges & Open to Buy balance. Created strategies to align Mexico with Company's objectives.

New Product Introduction (Collabs) Coordinator. Supported new product launches by developing accurate pre-launch forecasts informed by comprehensive market research efforts.

Seasonal calendar creator. Teamed with sales and marketing teams to confirm that product availability meets customer demand.

Responsible for 4th-party logistics operation (4PL) for Hewlett-Packard Enterprise Argentina, Lead USA - Argentina.

Analyzed the performance of the project routes, improved their planning and contributed with savings. Strengthening relations with DHL Argentina and improving communication.

Developing & implementing KPI's for LATAM, reporting result to Directors.

Provided exceptional customer service when addressing concerns or inquiries from both internal team members as well as external clients.

Responsible for product supply for CK Men's Swimwear & Men's Leather Accessories.

Coordinated with Sales and Demand Team the materials to acquire and bought them from Factories in Europe & Asia.

Created Material Flow and Budget Used Reports.

Worked with Logistics Team monitoring arrival dates and ensuring their on time entry to DC. Informed Sales at all times the status of the materials.

Negotiated favorable supplier contracts for improved product quality and cost savings. Achieved cost reductions by identifying opportunities for bulk purchases, negotiating discounts, or reevaluating existing supplier contracts.