Summary
Overview
Work History
Education
Skills
PROFESSIONAL PROFILE
Software
Certification
Timeline
Generic
Aaron Ibarra

Aaron Ibarra

Account Director | Client Relationships
Monterrey

Summary

Highly accomplished SaaS commercial leader with 4+ years of progressive experience, including a Regional Director role. Proven expertise in Key Account Management within the real estate and architectural construction industries, driving significant ARR and NRR growth for Fortune 100 clients. Skilled in building and scaling GTM strategies, with a passion for driving innovation in the construction permitting space.

Overview

8
8
years of professional experience
2
2
Certifications
3
3
Languages

Work History

Sales Director + KAM

Fohlio Inc.
New York
10.2024 - Current
  • Proven SaaS commercial leader: Over 4 years of progressive experience in SaaS, excelling from customer success manager to regional director, with a deep understanding of the full customer lifecycle, and revenue generation.
  • Revenue Growth & Retention Strategist: Consistently achieved results in increasing Annual Recurring Revenue ($1.5M to $2.3 M) and Net Revenue Retention (110%), implementing strategies for customer retention, expansion, and cross-sell opportunities, while mitigating churn and downgrades.
  • Key Account Management Expert: Successfully managed and grew relationships with Fortune 100 companies, including Best Western and Tiffany & Co., by strategically partnering with their construction, interior design, and architectural teams.
  • Analytical and Data-Driven Partner: Adept at leveraging key performance indicators and data to inform account strategies, identify growth potential, and proactively address customer needs and risks.
  • Strategic Go-to-Market Contributor: Experienced in building and refining commercial processes and playbooks, eager to contribute to a foundational role, and influence company direction in an early-stage environment.

SaaS Key Account Manager

Fohlio Inc.
New York
05.2022 - 09.2024
  • Client Relationship Management: Maintain strong relationships with key accounts in hospitality and retail, including Best Western, Buffalo Lodging, Design Agency, Tiffany & Co., and International Interior Design, ensuring their satisfaction and long-term partnership. (NRR focused)
  • Workflow and Business Objectives Analysis: Understand and analyze client workflows and business objectives to ensure our software helps them achieve their organizational goals.
  • Project Coordination and Support: Oversee the implementation of our software, from specifying FF&E to purchasing, and support clients in managing their projects efficiently, reporting directly to our CEO.
  • Developed customized proposals for potential clients, demonstrating the value of the company''s products and services.
  • Industry expertise and compliance: Provide expertise in design and purchasing software activities, facilitating collaboration with vendors, contractors, and ensuring brand compliance for major clients.
  • Strengthened client relationships through regular communication and effective problem solving.

Insurance Firm Supervisor / Coordinator

Allstate / National General Insurance
11.2018 - 05.2022
  • Management regarding disputes between clients and companies.
  • Manage financial compliance varying by state depending on policy terms and conditions and escalate calls within a team regarding complex scenarios.
  • Conduct random audits of my team to ensure adherence to internal KPIs.
  • Coordinate the organization of projects including planning, execution, and closure.

Real State Broker

Keller Williams Realty
03.2020 - 01.2021

Project Manager

IQS Monterrey
08.2017 - 08.2018
  • Track project financials, and manage client relationships.
  • Coordinate industrial projects (costs/budgets, quality, time, human resources, development, etc.) from land finders to legal teams, including contractors, vendors, architects, etc.
  • Planned, designed, and scheduled phases for large projects.
  • Identified plans and resources required to meet project goals and objectives.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Met project deadlines without sacrificing build quality or workplace safety.

Education

College degree - International Business And Trade | Real Estate

Tec Milenio
Monterrey
06.2018

Skills

  • Pavillion CSM /KAM

  • Sandler Master Sales

  • Financial Project Evaluation

  • Lean Six Sigma (Yellow Belt)

  • KAPLAN Negotiation and settlements

  • Direction of Real Estate Development Diploma (PMI, PMBOK)

PROFESSIONAL PROFILE

I develop the project's procedures of initiation, planning, execution, regulation, and closure as well as the guidance of the project team's operations towards achieving all the agreed upon KPI’s within the set scope, time, quality and budget standards.

Software

HubSpot

Totango

Jira

Apollo Sales Nav

Fohlio

N8N

Stripe

Certification

Sandler Master

Timeline

Sales Director + KAM

Fohlio Inc.
10.2024 - Current

Sandler Master

02-2024

Pavillion KAM

02-2023

SaaS Key Account Manager

Fohlio Inc.
05.2022 - 09.2024

Real State Broker

Keller Williams Realty
03.2020 - 01.2021

Insurance Firm Supervisor / Coordinator

Allstate / National General Insurance
11.2018 - 05.2022

Project Manager

IQS Monterrey
08.2017 - 08.2018

College degree - International Business And Trade | Real Estate

Tec Milenio
Aaron IbarraAccount Director | Client Relationships