Marketing professional focused in B2B strategies with +10 years of experience leading projects oriented to the technology industry and partnership management. Extensive experience in crafting communications, content development, digital marketing and events management projects that help build solid B2B relationships. Looking for a new opportunity where I can continue to share my skills to build a strong team and contribute to create a work environment where we can grow together.
Hi, I’m
Abril Romero
Guadalajara
Summary
Overview
15
years of professional experience
Work History
OpenText
Partner Portal Manager
12.2021 - 10.2023
Job overview
- Increased 50% of the Channel & Alliances organization contributions to the partner portal by promoting a more active involvement of its members, which resulted in providing partners with up to date and accurate information with the tools they needed for a more successful collaborative relationship with OpenText.
- Reduced the portal downtime issues by 30% by being able to quickly identify the root of the problems and reaching out to the relevant teams for a more efficient and timely solution.
- Aside the main responsibilities of my role, I became the main point of contact between the Channel & Alliances, IT and Corporate Marketing organizations to support the management and growth of the partner portal in order to deliver partners and stakeholders with enablement tools to accelerate deals and drive revenue.
Micro Focus
Marketing Manager
01.2016 - 11.2021
Job overview
- Improved the renewals and billing process, helping to reduce 60% of the disputes between the Collections and the Operations team, which translated in 60K of savings annually.
- Designed and implemented self-service marketing tools for partners to help them promote their relationship with Micro Focus which contributed to reduce the team backlog by 40%.
- Enhanced the relationship with strategic partners by implementing projects that simplified their participation in the program, which resulted in an increase in partner satisfaction by 60%.
Hewlett Packard Enterprise, Partner Alliances
Marketing & Communications Specialist
01.2013 - 12.2015
Job overview
- Lead the creation and distribution of internal and external communications for the AllianceOne Program for an audience of partners.
- Implemented the renovation of the AllianceOne webpage, resulting in a 30% increase in visits per month.
- Planned and executed collateral material to promote partners' participation in the program such as success stories, press releases and videos which improved partner engagement by 40%.
- Organized the Partner of the Year Awards for a group of 300 attendees.
- Developed the logistics plan, tracked deliverables and managed vendors.
Hewlett – Packard
Marketing Communications and Web Support
01.2012 - 12.2012
Job overview
- Analyzed and reviewed content before new product launches, ensuring accuracy and quality for the HP Networking Business Unit.
- Lead translation requirements for regional sites as well as learned basic programming skills to cover a special requirement from the client, which was translated in savings for the company as this helped avoid hiring a temporary headcount.
Hewlett – Packard
HR Operations Advisor
02.2009 - 12.2011
Job overview
- Exceeded personal target of 80% of customer satisfaction on an ongoing basis; started training new colleagues and helped accelerating their learning curve improving the team's metrics.
- Monitored team performance through internal audits, leveraging the information gathered to implement improvement projects.
- Implemented the chat support service, since it was previously provided via e-mail and phone only, which resulted in an increase in employee satisfaction of 20%.
Education
Digital Marketing Institute Ireland
Professional Diploma from Digital Marketing
10.2015
University Overview
Monterrey Institute of Technology And Higher Education
Bachelor's Degree from Marketing
05.2008
University Overview
Skills
- Copywriting
- Partner Relationship Management
- Strategic Thinking
- Digital Marketing
- Creative Problem Solving
- Team Development
Languages
English
Bilingual or Proficient (C2)
Portuguese
Intermediate (B1)
Timeline
Partner Portal Manager
OpenText
12.2021 - 10.2023
Marketing Manager
Micro Focus
01.2016 - 11.2021
Marketing & Communications Specialist
Hewlett Packard Enterprise, Partner Alliances
01.2013 - 12.2015
Marketing Communications and Web Support
Hewlett – Packard
01.2012 - 12.2012
HR Operations Advisor
Hewlett – Packard
02.2009 - 12.2011
Digital Marketing Institute Ireland
Professional Diploma from Digital Marketing
Monterrey Institute of Technology And Higher Education
Bachelor's Degree from Marketing