SQL
ADRIAN PEREZ JUAREZ
Product Manager
Mexico City
Summary
Senior Product Manager with experience success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.; On the technical side of the skill stack: Ruby, JavaScript, CSS, HTML and SQL.
Professional goal: to deliver massive value for end-users by solving difficult problems while building a mission-oriented products that turn into scalable business. Driven and strategic with proven history of superior market penetration and product launch.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
1
1
Language
Work History
Product Manager
Solara Energy
01.2024 - Current
- Owned Internal Tools Ecosystem, launching Underwriting tools and implemented a 3rd party Process Management System to streamline workload and reduce lead time from 6 weeks to 2 weeks in B2B Enterprise company evaluations.
- Reduced Pre-approval times from 1 week to 1 day through automation leveraged from 3rd party database API integration for background checks, credit history and tax return data
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team team leads: Risk, Revenue, Operations.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Communicated effectively with management members to deliver updates on project milestones and deadlines.
Product Manager
MERU
06.2021 - 01.2024
- As Product Manager, designed long-term and quarterly roadmaps based on revenue impact and followed-up on weekly basis leading C-suite and senior management stakeholders in product-led growth strategy to achieve goals on delivery of features and commercial milestones.
- cross-functional team since inception to implementation of MERU Marketplace both for Supply and Demand side for automotive spare parts industry, on mobile and web apps going from 1K to 7K monthly active users in one quarter.
- Spearheaded prototyping and implementation of successful features for Supply and Demand sides of MERU Marketplace such as: seller console, purchase experience, digital wallets, automated tracking for orders, one-click checkout, integrations with
- Designed event tracking plan for assessing our customers' journey, through Segment as CDP, Snowflake as data lake and designed dashboards for visualization of product data.
- Oversaw efforts through Sprints of squad of 3 Tech leads, 9 full time developers, 2 ux/ui designers.
Category Manager
OYO Hotels Mexico
10.2019 - 02.2021
- Started marketplace MVP from inception, market sizing and addressable market estimation for project.
- P&L management, Spreadsheets report design plus data analysis for Senior Management & VP of Business Development.
- Outstanding stakeholder management and communication with Senior Managers in Supply and Demand side.
- As Category Manager, developed 2 top selling categories for hospitality industry.
- Proposed and executed growth campaigns through communication channels: whatsapp, sms, mailing and company platforms.
- Design and execution of ecommerce growth strategies, in 4 months gained 23% marketshare by doing so, leveraged 30% of hotel addings in 5 states which conformed my region.
Regional Sales Manager
Barradas Refrigeración Comercial S.A. de C.V
08.2018 - 10.2019
- Recruiting and training of new salesmen, team oversee and follow-up of 11 people team super markets, convenience stores, professional kitchens and restaurants.
- Design and execution of sales strategy for 5 cities in Veracruz.
- Sales goal for 2018 achieved and growth of business 15% versus previous year.
- Key Account Business Development for Integral projects of machinery and equipment for super markets, convenience stores, professional kitchens and restaurants.
Managing Partner
Comercializadora Ofizo S.A. de C.V
11.2013 - 05.2018
- Sales for public institutions and government offices.
- B2B sales with average order value of $500K MXN.
- Public biddings at Xalapa Government of 500 uniforms for staff, public bidding of marble sculpture municipality shield of ½ ton weight
- Public bidding of radio and security equipment for Government officials.
- Sales of stationery as supplies for Government offices.
Education
Full-Stack Web Development -
Le Wagon Mexico
Mexico City 03.2023 - 08.2023
Certification - Top Management Certificate
Universidad De Vigo
Pontevedra, Spain 06.2013 - 08.2013
Master's Degree - Corporate Communications And Marketing
Universidad Anahuac Xalapa
Xalapa, Ver. 06.2011 - 05.2013
Bachelor - Marketing
Tecnologico De Monterrey
Tampico, Tamps. 08.2005 - 12.2009
Skills
Data-driven decision making
Product lifecycle management
Roadmap development
Stakeholder management
Agile software development
Software
HTML
CSS
Ruby
JavaScript
Jira
Figma
Side projects
Evendor
https://evendor.mx
May 2021 - ...
No-code woocommerce marketplace for supply hospitality goods to independent hotels and airbnbs in Mexico.
Role: Co-founder, Product Manager and Category Manager
Glide
https://bit.ly/glide-web
Jul 2023 - ...
Ruby on rails app for digital nomads to rate and review locations and help others decide where to live next.
Final project for Le Wagon Bootcamp.
Role: Product Manager and Full Stack Web Developer
Timeline
Product Manager
Solara Energy
01.2024 - Current
Full-Stack Web Development -
Le Wagon Mexico
03.2023 - 08.2023
Product Manager
MERU
06.2021 - 01.2024
Category Manager
OYO Hotels Mexico
10.2019 - 02.2021
Regional Sales Manager
Barradas Refrigeración Comercial S.A. de C.V
08.2018 - 10.2019
Managing Partner
Comercializadora Ofizo S.A. de C.V
11.2013 - 05.2018
Certification - Top Management Certificate
Universidad De Vigo
06.2013 - 08.2013
Master's Degree - Corporate Communications And Marketing
Universidad Anahuac Xalapa
06.2011 - 05.2013
Bachelor - Marketing
Tecnologico De Monterrey
08.2005 - 12.2009
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