Adriana Lainez Cerón
Business Development Director
Puebla ,Puebla
Summary
Experienced actuary with 15+ years in supply chain and business development in Automotive, FMCG, Lifestyle, E-commerce, and Pharma industries. Proficient in analytics, problem-solving, teamwork, and adaptability. Skilled in devising sales strategies for diverse markets to drive customer acquisition and retention. Assertive Business Development Director prepared to take next step with new team. Customer-oriented and methodical with topnotch strategic planning and market development talents. Over 15 years of experience developing, generating and maintaining leads.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Business Development Director
Medistik
12.2023 - 12.2024
- Responsible for the sales team (Business Developer and KAM) for the pharma division of Traxion group.
- Develop the go to market strategy for Mexico, focus in hunting and farming strategies.
- Business renovation for customers AAA.
- Develop new customers for the company.
- Main achievements:
- Increase of footprint from 30,000 sqm to 70,000 sqm.
- Renovation hit rate: 98%.
- Increase hit rate from 2.5% to 10%.
- Negotiated and closed long-term agreements with new clients: Novartis, Avivia, GDA group, Pisa, Ferrer, Alpha Sigma, JnJ.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
Key Account Director
Solistica
12.2022 - 12.2023
- Responsible for the organic growth of the company.
- Develop the growth strategies and loyalty program for customers A+, A and B.
- Implementation of commercials routines through meetings such as MBR, QBR and ABR.
- Account map for costumers A+ and A.
- Main achievements:
- Contract renovation for MARS, Colgate- Palmolive, Hills Pet, Beiersdorf, Solenis, Brown Forman.
- New business with current customers such as MARS, Solenis and Colgate- Palmolive.
- Renovation hit rate: 95%.
- Implementation of the methodology for account classification.
- Facilitated productive communication between internal departments, streamlining processes for enhanced efficiency in serving key accounts.
Business Development Director
Geodis
12.2017 - 12.2022
- Responsible for the Business Development area for CL México.
- Develop design solutions process with the stakeholders of each area.
- Develop de Go to market strategy of México.
- Develop marketing strategy focuses on leads generation.
- Main achievements:
- New customers for the company such as Cabroz, Universal Music, Perfumes Europeos, Lego, Mercado Libre, Sony VAS, mejor compra TV.
- Renovation of current customers such as Under Armour and H&M.
- Increase of hit rate from 10% to 20%.
Business Development Manager
Schnellecke Logistics
12.2014 - 12.2017
- Responsible for Business Development, marketing, solution design and implementation areas.
- Defined the GTM strategy for the company focuses on Automotive and new verticals like FMCG, Fashion and High Tec.
- Main achievements:
- Implementation of new projects such as Siemens, FCA, Plastic Omnium, Kenworth, STS.
- New logos for the company: Bocar, Faurecia and BMW.
- Increase the hit rate from 5% to 25%.
Supply Chain Manager
Apex tool group
11.2011 - 12.2014
Demand Planner Coordinator
Hershey´s de México
09.2008 - 11.2011
Education
Master of Science - Engineering Sciences
Instituto Tecnológico Y De Estudios Superiores De Monterrey
Ciudad De Mexico 01.2015 - 01.2018
Bachelor´s Degree - Actuarial Science
Universidad De Las Américas Puebla
Puebla 01.2004 - 01.2008
Skills
Customer engagement
Relationship management
Lead qualification
Training and mentoring
Strategic planning
Analytics
Performance metrics
Data interpretation
Timeline
Business Development Director
Medistik
12.2023 - 12.2024
Key Account Director
Solistica
12.2022 - 12.2023
Business Development Director
Geodis
12.2017 - 12.2022
Master of Science - Engineering Sciences
Instituto Tecnológico Y De Estudios Superiores De Monterrey
01.2015 - 01.2018
Business Development Manager
Schnellecke Logistics
12.2014 - 12.2017
Supply Chain Manager
Apex tool group
11.2011 - 12.2014
Demand Planner Coordinator
Hershey´s de México
09.2008 - 11.2011
Bachelor´s Degree - Actuarial Science
Universidad De Las Américas Puebla
01.2004 - 01.2008
Similar Profiles
EDUARDO PINEDA GARCIAEDUARDO PINEDA GARCIA
Distribution Planning & Continuous Improvement Man at MedistikDistribution Planning & Continuous Improvement Man at Medistik
Jorge Arturo guzman CabreraJorge Arturo guzman Cabrera
Sales Agent at VivintSales Agent at Vivint
Alexis Vázquez AlvaradoAlexis Vázquez Alvarado
Analista – Traspasos at GRUPO PAKARAnalista – Traspasos at GRUPO PAKAR
Ga Eun AnnGa Eun Ann
Medical Internship at U.S. Clerkships & InternshipsMedical Internship at U.S. Clerkships & Internships
Grant BakerGrant Baker
Business Development Director at Financial HorizonsBusiness Development Director at Financial Horizons