To leverage my diverse skill set, including proficiency in financial analysis, negotiation, and strategic relationship-building, alongside my experience in education and gender policies, to contribute to an organization's growth and success. My goal is to apply my adaptability, creative problem-solving, and communication skills to drive positive impact, foster long-term partnerships, and excel in a dynamic business environment.
Hi, I’m
Adriana Ochoa
Executive Director
Monterrey, NL
Summary
Overview
5
years of professional experience
7
years of post-secondary education
5
Languages
Work History
Zari Office And Business ClubMonterrey, Nuevo León
Executive Director
01.2022 - Current
Job overview
- Main Responsibility: Preparation and analysis of P&L. Hired and coached entire building staff to promote optimal team dynamics while encouraging a positive working environment. Leading with Excellence areas like Operations, Finance, Marketing, and Sales.
- Directed financial operations for building to maintain optimal budget targets, creating all operational frameworks for positive NPS and assuring ROI and optimization on OPEX and CAPEX of the business.
- Main Results: 99% Occupancy, 40% Growth YoY, 40% OPEX reduction, EBITDA Margin at 35%, Recover of non-performing loans 80%; NPS at 66.
Add Partners Remote
Co Founder, and COO
06.2020 - Current
Job overview
- Identification of Market Needs for opening a new recruiting firm that could solve immediate business needs for our clients. Our sourcing and candidate research reduced redundancy by up to 40% for our clients and reduced the search for new candidates by up to 4 weeks. In our first year of operations, we had an ARR of 1.5MDP.
- New Markets Opening and Development: USA, Ecuador, and Mexico contributing to Market Research, identified Target Market and Customer needs.
- Worked with brands like JOKR, and Perry Ellis, FEMSA, Fortrade, Moran Vidal among others.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Conducted target market research to discover customer needs and analyze competitor trends.
WeWorkMonterrey, Nuevo Leon
Account Manager
07.2018 - 05.2020
Job overview
- Responsible for selling and retaining the most challenging building in all WeWork Mexico.
- Oversaw new business development to generate sales leads, negotiate client pricing, and forecast revenue, with more than 70 accounts and with 97% of positive recovery wallet.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms. NPS +35 (second highest of the market) with 28,000 USF and +500 users in the building.
- Identified key entry points to enhance market penetration and maximize returns.
- Main Results: 3MDP of Revenue MoM; 46% Conversion rate from MQL's; 80% occupancy within the first 3 months of operations; 24% of EBITDA Margin, 48% increase of ARPM within the first year.
Education
Autonomous University of Nuevo LeónNuevo Leon
Master of Arts from Public Policy And Gender
08.2015 - 06.2017
University Overview
Universidad AnahuacMerida, Yucatan
Bachelor of Arts from Marketing And Advertising
08.2003 - 08.2007
University Overview
National Pedagogic University (Mexico)Nuevo Leon
Certification from Gender in Education
08.2020 - 07.2021
University Overview
Skills
Budget Management and Reporting
undefinedAdditional Information
Additional Information
- Public Speaker for Labor Violence Prevention - CEMEX, Herbalife, GNC, SURA, Banco Base, CFE, IBERO, UDLA, FEPADE, CARTERPILLAR.
- Senior Consultant – Institute for Women, 05/2018 – Present, Nuevo León
- Partnerships / Women at Work Program Coordinator – Kiik Consultants, 01/2021 – 08/ 2021
- Doula Monterrey, Nuevo León, Hospitals: Zambrano, Ginequito, Ángeles - 04/ 2013 – 07/ 2021
- Birth Assistant, Monterrey, Nuevo León, Home births - 04/ 2013 – 07/ 2018
- Substitute Teacher, San Pedro Garza García, Nuevo León, English College – 03 / 2010 – 07/ 2018
- Substitute Teacher, Santa Catarina, Nuevo León, American School Foundation of Monterrey - 03 / 2010 – 07/ 2018
- Regional Trade Marketing – 06/ 2007 – 03/ 2008, Merida, Yucatan, Mexico, CPW (Nestlé)
Availability
See my work availability
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Timeline
Executive Director
Zari Office And Business Club
01.2022 - Current
National Pedagogic University (Mexico)
Certification from Gender in Education
08.2020 - 07.2021
Co Founder, and COO
Add Partners
06.2020 - Current
Account Manager
WeWork
07.2018 - 05.2020
Autonomous University of Nuevo León
Master of Arts from Public Policy And Gender
08.2015 - 06.2017
Universidad Anahuac
Bachelor of Arts from Marketing And Advertising
08.2003 - 08.2007
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