Adriana Olguín

Partner with brands and marketing agencies across LATAM, the U.S., and Canada, to maximize the value of HypeAuditor’s platform. Manage 140+ accounts across Enterprise, SMB, and Niche segments, representing $1.19M in LTV / $60K MRR, ensuring adoption, retention, and measurable business growth.

• Increased customer retention by 20% through structured onboarding, proactive check-ins, and health score monitoring.
• Boosted platform usage by 35% in key accounts via personalized training and use-case alignment.
• Influenced three major product updates by systematically relaying client feedback to Product and Support teams.
• Achieved $63K in renewals (46% of $138K target) and supported $577K in new deals.
• Conducted 40+ QBRs, advising clients on strategy optimization and ROI maximization.
• Cultivated advocacy through 12 online reviews and 6 case studies highlighting client success.
• Improved customer health and loyalty, attaining multiple NPS Promoter scores (9–10).
• Streamlined onboarding processes, enhancing efficiency and increasing product adoption by 15%.

• Client Strategy & Onboarding: Develop tailored strategies aligned with client goals, driving successful onboarding and adoption of HypeAuditor tools.
• Monitored account health and usage, addressing issues proactively.
• Lifecycle Management: Manage client lifecycles, including renewals, upgrades, and offboarding, focusing on long-term success.
• Cross-Functional Collaboration: Facilitate communication between clients and internal teams (Product, Tech, Sales) to align priorities and resolve challenges efficiently.
• CRM Management: Maintain detailed records of all client interactions using HubSpot to ensure transparency and process optimization.

As the first Marketplace Customer Success Manager, blended sales and relationship management to ensure the content platform aligned with organizational goals and customer needs, while optimizing for SEO and user experience.

Key Achievements:

• Increased customer retention rate by 15% through proactive outreach and strategic account management.
• Onboarded 50+ clients, promoting smooth adoption and high satisfaction.
• Managed portfolio of 30+ VIP accounts, exceeding revenue targets consistently.
• Implemented and led 157 projects for a VIP client, generating $25K in revenue.
• Initiated staff augmentation service strategy, expanding offerings and enhancing client success.

• Account Management: Manage client accounts, including retention, upselling, and cross-selling opportunities.
• Customer Feedback Analysis: Collect and analyze client feedback to improve the platform and customer experience.
• Client Relationship Management: Build and maintain strong, long-term relationships with clients.
• Problem-Solving & Critical Thinking: Address client challenges with strategic solutions.
• Cross-Functional Collaboration: Work closely with internal teams to align priorities and resolve issues.
• Sales Sequences: Create inbound (IB) and outbound (OB) sales sequences to drive growth.

Led and mentored team of 2 SDRs, developing and implementing lead generation and qualification strategies while training and coaching team members to enhance revenue growth.

• Consistently exceeded monthly and quarterly lead generation quotas by 15%.
• Developed and implemented outbound lead generation strategies, including cold calling, email campaigns, and social media outreach.
• Collaborated with sales team to qualify leads and identify high-potential opportunities for effective nurturing.
• Maintained accurate and up-to-date lead interactions and progress records in Salesforce CRM.
• Served as subject matter expert for SDR team, sharing best practices and actionable strategies to support team success.

• Team Leadership: Lead, mentor, and coach SDR team members to maximize performance.
• Strategy Development: Create and implement lead generation strategies aligned with revenue goals.
• Training & Development: Conduct ongoing training and skill-building sessions for SDRs.
• Lead Qualification: Evaluate and prioritize inbound and outbound leads for sales opportunities.
• Sales Tools & Technology: Utilize CRM and sales tools to track performance and optimize processes.
• Collaboration: Work closely with sales and marketing teams to ensure smooth handoffs and coordinated strategies.
• Customer Feedback: Gather and share client insights to refine outreach strategies.

Generated and qualified leads for sales team as first point of contact with potential customers. Initiated conversations and identified prospects interested in services to build strong sales pipeline.

Key Achievements:

• Consistently exceeded monthly targets by 15% through strategic prospecting.
• Maintained robust pipeline of qualified leads that contributed to 25% increase in sales revenue.
• Collaborated with sales team to nurture leads and effectively transition them into successful sales opportunities.

• Lead Qualification & Generation: Identify, prioritize, and qualify inbound and outbound leads.
• Sales Collaboration: Work closely with sales teams to optimize lead handoffs and opportunities.
• Communication: Initiate and maintain contact with prospects through multiple channels.
• Sales Tools & Technology: Utilize CRM and sales tools to track and manage leads effectively.

Achieved 30% pipeline growth through consistent prospecting and engagement.

• Scheduled 10–15 qualified meetings monthly, ensuring consistent sales engagement and pipeline development.
• Achieved 20% conversion rate from lead to opportunity, directly impacting revenue growth.
• Generated and qualified leads through effective communication and prospecting, initiating conversations to build a strong sales pipeline and drive revenue.

• Lead Qualification & Prospecting: Identify and qualify sales opportunities through outbound outreach.
• Appointment Setting: Schedule meetings with qualified prospects to support sales pipeline.
• Customer Interaction Management: Maintain consistent communication with prospects and clients.
• Pipeline Management: Track and maintain an active sales pipeline to ensure sustained growth.