ADRIANA PEÑA LÓPEZ

• Developed a Wellbeing plan, according to the culture and created a unique model to kept the engagement level
• Increased the Engagement level from 77% (2019) to 84% (2022)
• Lead the successful certification process for Great Place to Work (2023)
• Reduced turnover rate from 20% to 16% in 2 years through targeted retention initiatives
• Promoted the HR area as a business partner of the company
• Launched the company´s HR Dashboard and established new internal communication channels
• Created key HR policies and procedures in collaboration with Internal Control team
• Implement new communication channels
• Co-developed a custom HR app (WiNet) with the IT team to automate key processes, including vacations request and performance evaluations.
• Strengthened cross-functional collaboration, particularly between HR and commercial teams (sales & Marketing)

Responsibilities

• Responsible as a Head of HR managing a workforce of 80 employees
• Manage an HR and Facilities budget of $113M MXN, ensuring cost-effective resource allocation
• Oversee compensation and benefits structure in alignment with Mercer standards
• Develop and lead the company´s Talent plan and Internal Communication strategy
• Act as a strategic business partner to execute leadership and key commercial stakeholders

Achievements

• Negotiated a new outsourcing vendor agreement, generating a 2.5% point cost saving
• Successfully lead the people strategy during the closure of 17 retail stores, ensuring a smooth transition and workforce support
• Implemented the redesign of the sales incentive program to drive performance and align with business goals
• Collaborated with Regional Offices to launch the Onboarding Process across all teams
• In charge of the Change Management efforts to support the adoption of a new performance culture

Responsibilities

• Oversaw HR operations across three business units, Retail, Warehouse and corporate
• Worked closely with Panama HQ to cascade global HR programs and initiatives
• Led labor relations strategy for the Mexico team, ensuring compliance and legality
• Drove the execution of the HR Strategy and acted as a key advisor to senior leadership on organizational development and talent planning
• Partnered with commercial teams to execute HR strategies aligned with business needs

Achievements

• Rolled out the 'One- to- One' campaign across retail stores to enhance individual development and coaching culture, also back to basic procedures of talent management
• Improved compensations structures for retail and Warehouse teams by aligning them with local benchmarks
• Implemented a formal employee discount policy
• Strengthened employee feedback through the people pulse program, setting an action plan to do a follow up

Responsibilities

• Managed the full employee life-cycle for the key business areas including Direct to consumer, Marketing and sales
• Managed and monitored individual development plans to support career growth and succession planning
• Analyzed monthly turnover metrics and delivered insights to reduce attrition
• Lead team building programs across Mexico and Latin America to promote collaboration
• Forecasted payroll budgets and ensured to be aligned with operational needs
• Managed compliance cases and maintained alignment with corporate policies

Achievements

• Improved HR management processes for retail staff, to create an alignment between field operations and HR
• Standardized the store visits, improving communications and follow up on people related topics
• Partnered with retail operations to design a correct workforce planning and people strategies

Responsibilities

• Oversaw HR operations for retail stores, including hiring, terminations, biweekly payroll and labor relations
• Kept a headcount control and ensured a correct staffing level according to the business needs
• Led talent management initiatives to support development plans and retention actions
• Collaborated with store leadership to implement people focused solutions

Responsibilities

• Labor relationships of the company, Corporate, Retail Stores and manufacture team
• Implementation of turnover metrics
• In Charge of Facilities and Services
• Manage all the Operational Tasks for HR