Adriana Rivera Martínez

• Create suitable quantitative and qualitative research to translate the business objectives of the different areas of the company.
• Execution in house research: from survey design, data analysis, to the transformation of data into relevant and strategic insights.
• Implementation of customer satisfaction tracking, helping to have healthy satisfaction KPI's by detecting the most critical moments of truth.
• Be aware of consumer and market trends and communicate them to the company.
• Follow-up of research conducted by external agencies to ensure correct implementation.

• Selection of methodologies, design of surveys according to the research objectives.
• Leading the teams involved in the development of the project: from researchers to the analysis and tabulation team.
• Translate the information collected in the surveys into insights and presentations of results.

• Tracking all phases of project research: from researchers to the analysis and tabulation team.
• Timely generation of report for the project leader
• Analyze the information compilated for the generation of presentations of results.

• Verification, validation and analysis of quantitative data, generating tables through QUANTUM, Excel, SPSS, which help the analysis of information.
• Generation of preliminary presentations of results.

Supervision of a team of 10 interviewers validating the quality of the survey. Responsible for their training and administrative follow-up.