Adriana Salcedo Lozano
Business Development Senior Manager
Mexico City
Summary
Dynamic and results-driven Senior Manager with over 10 years of experience in marketing, client management, and strategic partnerships. Skilled in leading high-profile digital campaigns and negotiations with top-tier clients such as Walmart Super Center, Sam's Club, and BlackRock Mexico. Proven expertise in developing and executing data-driven marketing strategies across multiple platforms.
Overview
15
15
years of professional experience
Work History
Senior Manager Grupo Walmex
Jellyfish
02.2023 - Current
- Led strategic negotiations with key clients including Walmart Super Center, Walmart Express, Bodega Aurrera, Sam's Club, Cashi, Bait, and Walmart Audiences Network, driving impactful partnerships and business growth
- Developed a deep understanding of client and buyer interests, translating these insights into tailored, data-driven strategies to meet business objectives
- Delivered creative and effective solutions across multiple platforms and channels, ensuring alignment with client goals and maximizing return on investment
- Collaborated closely with cross-functional teams to design and implement comprehensive marketing strategies that leveraged digital and traditional media for optimal campaign performance
- Managed client relationships with a focus on long-term partnership development and consistently exceeding performance expectations
Senior Manager
TripleW
03.2018 - 02.2023
- Led 'always on' digital strategies for BlackRock Mexico, achieving a significant impact on renowned campaigns such as iShares, International Women's Day, Aeromexico, and Bit Financiero
- Spearheaded the digital transformation of prominent consumer brands, including Café Garat, Café Oro, La Sierra, Basilur, and Clemente Jacques
- Created the successful e-commerce platform for Elene Derm, a dermatological pharmacy, increasing ROI by 400% compared to the previous year
- Developed comprehensive digital marketing strategies encompassing content marketing, social media marketing, SEO/SEM, inbound marketing, and social listening
- Utilized tools such as Google Analytics, Meta Business Suite, Google Adwords, Salesforce, and Shopify for campaign tracking and analysis
- Oversaw teams in analytics, production, social media, design, brand development, performance, and analysis to ensure the successful execution of each strategy
Marketing Manager
Prowell Group
04.2016 - 03.2018
- Company Overview: Media Agency
- Designed multi-platform content marketing strategies for renowned brands such as Adela Micha, Referee, and Chef Oropeza
- Leveraged insights and audience analysis to generate high-engagement campaigns, achieving success stories for brands like Pfizer, Adidas, and Puma
- Developed products and editorial guidelines for the network's site marketing
- Created influencer amplification strategies and provided digital product consultancy
- Segmented audiences for each network platform, analyzing conversions by format and content type
- Media Agency
Digital Leader
TV Azteca
01.2014 - 04.2016
- Company Overview: Media Broadcasting
- Designed and implemented innovative digital strategies that drove audience growth on TV Azteca's digital platforms
- Led multidisciplinary teams and increased operational efficiency, improving the quality and delivery time of digital projects
- Increased TV Azteca's online visibility, resulting in a 30% increase in audience interaction on social media and a 20% increase in website visits
- Developed and implemented digital monetization strategies, generating a 25% increase in advertising revenue through digital platforms
- Implemented SEO and SEM tactics that improved TV Azteca's visibility and search engine ranking, increasing organic traffic by 30%
- Successfully launched the TV Azteca mobile app, garnering over 10,000 downloads in the first month and a significant increase in audience engagement
- Media Broadcasting
Marketing Manager
iStore
02.2012 - 03.2014
- Company Overview: Apple Reseller
- Implemented quarterly Marketing Plans and forecast planning
- Conducted quarterly market studies to assess positioning against competitors
- Executed Cross Marketing strategies with recognized brands to create value propositions
- Created and developed the website and managed social media
- Apple Reseller
Marketing Assistant
Hasbro
11.2009 - 01.2012
- Company Overview: Entertainment
- Developed and adapted products in the board game category
- Led the Internal Game Night Campaign, increasing awareness by over 50%
- Analyzed sales and trends through Nielsen studies
- Implemented internet and social media advertising strategies for the category
- Responsible for training and client presentations
- Entertainment
Education
Bachelor's degree - Advertising
Centro de Estudios en Ciencias de la Comunicación (CECC)
Skills
Data-driven decision-making
Strong negotiation acumen
Extensive experience in creating digital strategies
Sales closing
Timeline
Senior Manager Grupo Walmex
Jellyfish
02.2023 - Current
Senior Manager
TripleW
03.2018 - 02.2023
Marketing Manager
Prowell Group
04.2016 - 03.2018
Digital Leader
TV Azteca
01.2014 - 04.2016
Marketing Manager
iStore
02.2012 - 03.2014
Marketing Assistant
Hasbro
11.2009 - 01.2012
Bachelor's degree - Advertising
Centro de Estudios en Ciencias de la Comunicación (CECC)
Similar Profiles
Evan BartaEvan Barta
Lighting Assistant at JellyfishLighting Assistant at Jellyfish
Zoë MirandaZoë Miranda
Director, Training (Social Media) at JellyfishDirector, Training (Social Media) at Jellyfish
Heather MortonHeather Morton
Senior Resource Manager at JellyfishSenior Resource Manager at Jellyfish