Adriana Villalobos

EXPERIENCE

Corporate Affairs Director, Nestlé Mexico – 2021 – 2024

• Executed Corporate Affairs Strategies with Government, Industry, Business Chambers, and Key Stakeholders.
• Provided strategic support to business units to anticipate and manage regulatory, reputational, and operational risks.
• Led lobbying efforts and actively participated in Governmental, Industrial, and Corporate Forums as the company's representative.
• Established and maintained relationships with municipal, state, and federal government actors to generate alliances and resolve operational issues.
• Monitored legislative agendas, multilateral organizations, and international entities to identify collaboration opportunities and mitigate risks.
• Protected and promoted the corporate reputation of the company.
• Analyzed national and international public policies impacting the business, providing insights to the Steering Committee for informed decision-making.
• Orchestrated corporate events with high-level stakeholders.
• Developed and implemented Collaboration Agreements with Municipalities.
• Created tools such as Risk Mapping, News Podcast Nestlé, and Corporate Communications Hub to manage stakeholder relations and corporate agenda.
• Facilitated the decoding of the environment's complexity, planned future scenarios, conducted strategic analysis, and ensured traceability of the corporate agenda.
• Designed and implemented crisis containment plans.
• Served as the company spokesperson.

• Positioned and strengthened Grupo Bimbo’s relationship with its primary audiences and stakeholders.
• Implemented the public affairs strategy, enhancing effective relations with governmental and non-governmental organizations, as well as key stakeholders.
• Developed and executed strategies for public relations at both the corporate and brand levels.
• Led crisis management efforts as the Crisis Committee leader.
• Served as a key liaison between stakeholders and company managers.
• Represented the company in chambers and strategic committees, advocating for positions on key issues such as nutrition, sustainability, and corporate matters.
• Acted as the company's representative with media, overseeing reputation management and conducting spokesperson training.
• Developed strategic documents and positioned key corporate messages.
• Championed the sustainability communication strategy of the company.
• Planned and executed events.
• Provided support in the development of the corporate website.

• Managed public relations for accounts including José Cuervo, Grupo HERDEZ, McDonald's, Great Place to Work, Dell Technologies, and Royal Caribbean.
• Handled public affairs and crisis containment.
• Developed effective communication strategies.
• Cultivated relationships with media, opinion leaders, and influencers.
• Planned and executed events.

• Managed public relations with public and private schools and conducted business marketing activities.
• Planned and executed events.
• Handled administrative tasks and prepared strategic documents.
• Delivered lectures on projects to schools and associations.

• Prospected and monitored companies on the Board.
• Developed communication campaigns.
• Utilized internal communication tools within associations.
• Provided advice on the management of relational and communicational processes.
• Formulated policies and strategies.

• Increased campaign reach by developing targeted marketing strategies and utilizing various social media platforms.
• Streamlined campaign processes for improved efficiency, implementing project management tools and coordinating team efforts.
• Enhanced donor relationships with regular communication, personalized updates, and tailored engagement opportunities.
• Maximized event attendance through strategic promotion efforts and seamless coordination of logistics.
• Expanded campaign visibility by securing media coverage, including print articles, television interviews, and online features.
• Built political coalitions to enhance message.
• Followed federal, state and facility guidelines to maintain professional interactions with campers.
• Developed policy positions and wrote public statements outlining stances.

Testimonial lectures.

Development of scripts and strategic documents.

• Coordinated activities in the residential area of Huixquilucan Municipality.
• Developed strategic plans and organized events and conferences.
• Established alliances with various social groups, including civil associations, sports groups, schools, and universities.
• Managed public relations with federal, state, municipal, and delegate governments.
• Conducted analysis of trends and target audiences.
• Developed external communication and social media strategies.
• Fostered public relations with opinion leaders and stakeholders across different sectors.
• Facilitated the formation of alliances with stakeholders.
• Organized events.