Adrián Arrasco
Sales Account Director
Monterrey
Summary
Results-oriented senior sales and business strategist with extensive experience leading complex account portfolios, driving organizational growth, and delivering measurable impact for enterprise clients. Expert in developing data-driven strategies, advising C-level executives, and executing business transformation initiatives. Committed to leveraging analytical insight and leadership to optimize client outcomes and revenue performance.
Overview
11
11
years of professional experience
Work History
Sales Account Director
Salesforce
07.2024 - Current
- Advised senior stakeholders on digital transformation strategies and business process optimization.
- Designed and implemented account growth strategies, achieving significant revenue expansion while strengthening client relationships.
- Led cross-functional teams to identify and capture new market opportunities, resulting in the first sustainability-focused deal in LATAM.
- Developed executive-level presentations and business cases to support strategic decision-making and adoption of Salesforce solutions.
Senior Account Executive
SAP
11.2021 - 07.2024
- Delivered consultative solutions to enterprise clients, translating business challenges into actionable technology strategies.
- Partnered with C-suite executives to implement strategic initiatives, resulting in 95% client retention and 20% YoY revenue growth.
- Managed complex contract negotiations and executed large-scale cloud transformation projects for Fortune 500 companies.
- Collaborated with internal strategy, solution engineering, and client success teams to drive business value realization.
Commercial Head – Norte
Minu
03.2020 - 11.2021
- Directed commercial operations in northern Mexico, overseeing market strategy, client acquisition, and revenue optimization.
- Designed and implemented innovative business strategies that expanded market presence and delivered measurable growth.
- Acquired 14 strategic enterprise accounts, increasing overall market share.
- Introduced performance metrics and analytics to enhance sales forecasting and operational decision-making.
Regional Sales Executive
SAP Concur
09.2018 - 03.2020
- Led regional strategy for Northern Mexico, advising clients on expense and travel management transformation initiatives.
- Oversaw indirect sales teams, improving team performance and ensuring alignment with business goals.
- Achieved 101% and 115% quota attainment in consecutive years, recognized with President’s Club Award for top-performing sales executive in Latin America.
Senior Sales Engineer LATAM
SAP Fieldglass
03.2015 - 08.2018
- Developed pre-sales strategy for Fieldglass expansion into LATAM, providing consultative guidance to enterprise clients on workforce management solutions.
- Designed business cases and ROI analyses to support client adoption of solutions across multiple countries.
- Exceeded quotas by over 120% consistently, delivering $10M+ in regional revenue.
Education
Bachelor of Arts - International Relations With Emphasis in Commerce
Universidad Autónoma De Nuevo León
Monterrey, Nuevo León, Mexico 05.2001 -
Skills
- Strategic Account Management & Advisory
- Business Transformation & Process Optimization
- Executive Stakeholder Engagement
- CRM & Enterprise Technology Solutions
- Revenue Growth & Market Expansion
- Team Leadership & Cross-Functional Collaboration
- Trusted Advisor
- Analytical & Strategic Thinker
- Results-Oriented Leader
- Client-Centric Problem Solver
- Effective Communicator & Negotiator
Interests
Travel & Cultural Exploration, Activities with my children, Photography & Creative Expression, Music & Personal Development
Timeline
Sales Account Director
Salesforce
07.2024 - Current
Senior Account Executive
SAP
11.2021 - 07.2024
Commercial Head – Norte
Minu
03.2020 - 11.2021
Regional Sales Executive
SAP Concur
09.2018 - 03.2020
Senior Sales Engineer LATAM
SAP Fieldglass
03.2015 - 08.2018
Bachelor of Arts - International Relations With Emphasis in Commerce
Universidad Autónoma De Nuevo León
05.2001 -