Agustín Gerardo Flores Escárzaga
Commercial Director / Managing Director / Business Unit Director
Summary
Results-driven Senior Executive with 20+ years of experience in commercial strategy, marketing, and customer service across Medical Devices, Pharma, and Industrial markets. Proven track record of driving profitability and business growth in diverse global markets, including Mexico, USA, LATAM, and Europe. Fluent in English and Spanish. Expertise in new business development, brand/product positioning, and talent development. Strong leadership in managing budgets up to $5M USD and achieving sales targets of $120M USD.
Overview
22
22
years of professional experience
1
1
Certification
2
2
Languages
Work History
Commercial Director
Grupo Imegalmex
07.2020 - Current
- Total Sales Responsibility $500K USD
- Lead commercial strategy for merchandising and promotional market across Mexico
- Implemented a business plan with sub distributors with an impact of +10% YoY Growth
- Reduced Obsolete Inventory in more than 50%
Global Commercial Director
Polímeros Mexicanos
02.2020 - 06.2020
- Total Sales Responsibility: $100M USD
- Developed and executed commercial strategy for the Rotomolding Industry across Mexico, LATAM, USA, and Europe, resulting in increased market share and profitability
- Led a cross-functional team (6 Direct, 8 Indirect Reports) and reported directly to CEO as a board member
- Spearheaded the development of a strategic plan for global markets, improving sales and operational efficiencies
Commercial Director
BEMIS Empaques / AMCOR
11.2017 - 03.2019
- Total Sales Responsibility: $120M USD
- Led commercial strategy for flexible packaging in USA, Mexico, Central America, and South America across diverse industries, including food, pharma, and medical devices
- Achieved 20% YoY growth in strategic markets and increased profitability by 3% through targeted initiatives
- Implemented a CRM model, reducing working capital by 50% and increasing OTIF to 95%
Commercial Manager
Beckman Coulter México
03.2017 - 10.2017
- Total Sales Responsibility: $49M USD
- Managed the commercial plan for over 500 medical device SKUs, focusing on diagnostic laboratories in Mexico
- Increased profitability by 5% through improved integration of product portfolio and customer segmentation
- Led the development of sales strategies for both government and private sectors
Commercial Director
BSN Medical / Essity
06.2015 - 03.2016
- Total Sales Responsibility: $30M USD
- Developed and implemented commercial strategies for a medical devices portfolio, growing sales by 10% in key channels, including retail and government
- Led talent development initiatives, improving team productivity and market penetration
Indirect Channel Manager
Covidien México (Medtronic)
09.2010 - 05.2015
- Total Sales Responsibility: $45M USD
- Oversaw commercial strategy for indirect channels in medical devices, driving 20% growth through national distribution
- Optimized the distributor network, reducing partners from 390 to 84 and generating annual savings of $200K USD
Channel, Government and Customer Service Manager
3M México
02.2003 - 08.2010
- Total Sales Responsibility: $30M USD
- Achieved 30% growth in sales in the Medical Division through channel and distributor management
- Led the development of commercial agreements and established KPIs, resulting in sustained double-digit growth
Education
Executive MBA -
IPADE Business School
Master - Strategic Communication for Government and Institutions
Instituto Ortega-Vasconcelos
Diploma - Social Security
Instituto Universitario de Investigación Ortega y Gasset
Diploma - Sales
ITESM Campus Ciudad de México
Bachelor’s Degree - Business Administration
ITESM Campus Estado de México
Skills
- Commercial Strategy Development & Execution
- Business Development & Sales Leadership
- Negotiation & Stakeholder Management
- P&L Accountability & Budget Management
- Talent Development & Team Leadership
- CRM & Data-Driven Decision Making
- Market Segmentation & Competitive Analysis
Certification
Green Belt, Covidien, 2010
Accomplishments
- Successfully led the integration of commercial strategies across multiple regions (USA, Mexico, LATAM, Europe), increasing profitability, market share, and sales performance.
- Managed annual budgets of up to $4.5M USD, consistently exceeding sales targets of up to $120M USD by focusing on strategic market segmentation, cost management, and talent development.
- Delivered measurable results in key industries (Medical Devices, Pharma, Packaging) with emphasis on both B2B and B2C markets.
Timeline
Commercial Director
Grupo Imegalmex
07.2020 - Current
Global Commercial Director
Polímeros Mexicanos
02.2020 - 06.2020
Commercial Director
BEMIS Empaques / AMCOR
11.2017 - 03.2019
Commercial Manager
Beckman Coulter México
03.2017 - 10.2017
Commercial Director
BSN Medical / Essity
06.2015 - 03.2016
Indirect Channel Manager
Covidien México (Medtronic)
09.2010 - 05.2015
Channel, Government and Customer Service Manager
3M México
02.2003 - 08.2010
Master - Strategic Communication for Government and Institutions
Instituto Ortega-Vasconcelos
Diploma - Social Security
Instituto Universitario de Investigación Ortega y Gasset
Diploma - Sales
ITESM Campus Ciudad de México
Bachelor’s Degree - Business Administration
ITESM Campus Estado de México
Executive MBA -
IPADE Business School
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