Summary
Overview
Work History
Education
Skills
Languages
Certification
Education
Timeline
Generic

Alan Joseph Valadez Dominguez

CDMX,CDMX

Summary

Marketing Brand Leader with extensive experience managing consumer goods brands at Unilever. Proven track record in leading 360° marketing strategies that drive market share growth and brand penetration. Skilled in implementing premium brand strategies with a global vision and local adaptation in competitive markets. Expert in leading cross-functional teams to achieve results aligned with organizational objectives. Capable of transferring effective marketing strategies to industry, maximizing premium brand growth through innovative campaigns and strategic partnerships.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Brand Marketing Lead Ice Cream

Unilever De México
10.2024 - Current

* Developed and implemented both global and local strategies for the launch of new ice cream products, ensuring alignment with global brand guidelines and local market needs.
* Led a team of marketing professionals, overseeing product development and market expansion to drive brand growth across new regions.
* Identified and opened new markets by creating tailored marketing strategies and forging partnerships with key clients and distributors.
* Built new business opportunities through strategic collaborations with industry partners and innovative campaigns designed to enhance brand visibility and market penetration.
* Expanded customer base by launching targeted campaigns, resulting in a 25% increase in product availability and sales in underdeveloped markets.

Senior Brand Marketing Expert Ice Cream Magnum

Unilever De México
11.2023 - 09.2024

* Increased brand awareness through comprehensive 360° marketing campaigns and strategic alliances with key industry partners.
* Led product launches, developing strategic plans with clients and managing cross-functional teams.
* Boosted sales through digital marketing initiatives in collaboration with influencers and digital partners.
* Defined and implemented data-driven marketing strategies based on market metrics and competitor analysis.
Achievements:
* Increased brand penetration up to 13% in less than a year through premium brand strategies.
* Implemented data-driven marketing strategies that resulted in a 17.5% increase in annual sales for premium consumer products.
* Led cross-functional teams in successful product launches, ensuring on-time execution and alignment with global goals.

Brand Marketing Coordinator Ice Cream

Unilever De México
02.2023 - 11.2023

Responsible of Low Income Consumers & Solero´s Portfolio

* Enhanced brand awareness through digital marketing strategies, managing budgets, and ensuring timely product launches.

* Collaborate with cross-functional teams to successfully launch new products and services into the market.

* Analyzed KPIs to measure campaign success and adjusted strategies based on data insights.
Achievements:
* Drove market growth by 33% during campaign and achieved 57% total growth by the end of the year.
* Developed new market opportunities, resulting in 29% revenue increases and +5% market share.

* Increased brand awareness by developing and implementing strategic marketing campaigns.

Brand Marketing Executive Ice Cream Magnum

Unilever De México
02.2022 - 01.2023

* Led product launches, managing cross-functional teams to ensure timely execution.
* Analyzed consumer behavior and competitor strategies to maintain market share.
* Assisted in the creation of marketing plans, focusing on digital media strategies.
Achievements:
* Implemented marketing campaigns that increased brand power by 12% within key target segments.
* Collaborated with digital influencers and partners, boosting sales by 18% through social media-driven campaigns.
* Developed competitor analysis strategies that helped maintain 95% product availability in stores.

Deployment Excecutionist Ice Cream

Unilever De México
08.2021 - 02.2022

* Optimized inventory management, reducing costs and ensuring optimal stock levels across agencies.
* Analyzed and presented monthly forecasts to support sales growth.

Brand Marketing Assistant Ice Cream

Unilever De México
03.2020 - 08.2021

Brand owner of Cornetto, Solero & local jewels portfolio

* Assisted in product launches, adapting global strategies for the Mexican market.
* Built and analyzed databases to identify growth opportunities.

Knorr Marketing Intern

Unilever De México (Knorr)
10.2018 - 03.2020

Responsible of "Ofertas armadas" portfolio & tomato seasonings

* Supported product launches by generating financial reports and managing promotional discounts for clients.

Education

BBA - International Business Administration

Universidad Del Valle De México
CDMX
12.2019

Skills

    Analytical thinking
    Collaborative teamwork
    Problem-solving
    Attention to detail
    Critical thinking
    Team leadership
    Brand management
    Budget management

Languages

Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Elementary (A2)

Certification

  • Marketing Foundation
  • Microsoft Office 365 Certification – Proficient in Word, Excel, PowerPoint, and Outlook
  • Google Analytics Individual Qualification (GAIQ)
  • Google Ads Certification
  • HubSpot Academy- Content Marketing Certification
  • Facebook Blueprint- Facebook Certified Digital Marketing Associate

Education

Bachelor's Degree in International Business Administration
Universidad del Valle de México – Mexico City, December 2019

Timeline

Brand Marketing Lead Ice Cream

Unilever De México
10.2024 - Current

Senior Brand Marketing Expert Ice Cream Magnum

Unilever De México
11.2023 - 09.2024

Brand Marketing Coordinator Ice Cream

Unilever De México
02.2023 - 11.2023

Brand Marketing Executive Ice Cream Magnum

Unilever De México
02.2022 - 01.2023

Deployment Excecutionist Ice Cream

Unilever De México
08.2021 - 02.2022

Brand Marketing Assistant Ice Cream

Unilever De México
03.2020 - 08.2021

Knorr Marketing Intern

Unilever De México (Knorr)
10.2018 - 03.2020

BBA - International Business Administration

Universidad Del Valle De México
  • Marketing Foundation
  • Microsoft Office 365 Certification – Proficient in Word, Excel, PowerPoint, and Outlook
  • Google Analytics Individual Qualification (GAIQ)
  • Google Ads Certification
  • HubSpot Academy- Content Marketing Certification
  • Facebook Blueprint- Facebook Certified Digital Marketing Associate
Alan Joseph Valadez Dominguez