Marketing Brand Leader with extensive experience managing consumer goods brands at Unilever. Proven track record in leading 360° marketing strategies that drive market share growth and brand penetration. Skilled in implementing premium brand strategies with a global vision and local adaptation in competitive markets. Expert in leading cross-functional teams to achieve results aligned with organizational objectives. Capable of transferring effective marketing strategies to industry, maximizing premium brand growth through innovative campaigns and strategic partnerships.
* Developed and implemented both global and local strategies for the launch of new ice cream products, ensuring alignment with global brand guidelines and local market needs.
* Led a team of marketing professionals, overseeing product development and market expansion to drive brand growth across new regions.
* Identified and opened new markets by creating tailored marketing strategies and forging partnerships with key clients and distributors.
* Built new business opportunities through strategic collaborations with industry partners and innovative campaigns designed to enhance brand visibility and market penetration.
* Expanded customer base by launching targeted campaigns, resulting in a 25% increase in product availability and sales in underdeveloped markets.
* Increased brand awareness through comprehensive 360° marketing campaigns and strategic alliances with key industry partners.
* Led product launches, developing strategic plans with clients and managing cross-functional teams.
* Boosted sales through digital marketing initiatives in collaboration with influencers and digital partners.
* Defined and implemented data-driven marketing strategies based on market metrics and competitor analysis.
Achievements:
* Increased brand penetration up to 13% in less than a year through premium brand strategies.
* Implemented data-driven marketing strategies that resulted in a 17.5% increase in annual sales for premium consumer products.
* Led cross-functional teams in successful product launches, ensuring on-time execution and alignment with global goals.
Responsible of Low Income Consumers & Solero´s Portfolio
* Enhanced brand awareness through digital marketing strategies, managing budgets, and ensuring timely product launches.
* Collaborate with cross-functional teams to successfully launch new products and services into the market.
* Analyzed KPIs to measure campaign success and adjusted strategies based on data insights.
Achievements:
* Drove market growth by 33% during campaign and achieved 57% total growth by the end of the year.
* Developed new market opportunities, resulting in 29% revenue increases and +5% market share.
* Increased brand awareness by developing and implementing strategic marketing campaigns.
* Led product launches, managing cross-functional teams to ensure timely execution.
* Analyzed consumer behavior and competitor strategies to maintain market share.
* Assisted in the creation of marketing plans, focusing on digital media strategies.
Achievements:
* Implemented marketing campaigns that increased brand power by 12% within key target segments.
* Collaborated with digital influencers and partners, boosting sales by 18% through social media-driven campaigns.
* Developed competitor analysis strategies that helped maintain 95% product availability in stores.
* Optimized inventory management, reducing costs and ensuring optimal stock levels across agencies.
* Analyzed and presented monthly forecasts to support sales growth.
Brand owner of Cornetto, Solero & local jewels portfolio
* Assisted in product launches, adapting global strategies for the Mexican market.
* Built and analyzed databases to identify growth opportunities.
Responsible of "Ofertas armadas" portfolio & tomato seasonings
* Supported product launches by generating financial reports and managing promotional discounts for clients.
Analytical thinking
Collaborative teamwork
Problem-solving
Attention to detail
Critical thinking
Team leadership
Brand management
Budget management
Bachelor's Degree in International Business Administration
Universidad del Valle de México – Mexico City, December 2019