Photoshop
Alba Gallardo
Digital Marketing Specialist And Project Manager
Ciudad Juárez,CHH
Summary
Experienced digital marketing professional with a proven track record of success in developing and implementing effective digital strategies, social media campaigns, and SEO/SEM tactics for dynamic companies. Skilled in project management, team leadership, and handling a high volume of concurrent projects (over 300). Specializes in increasing online visibility and driving conversions through platforms such as Google Ads, Meta Business, and Wix.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Project Manager
GoZoek Marketing
Irving California
11.2022 - Current
- Managed communication and progress for over 300 website projects simultaneously, ensuring client satisfaction and quality at every stage.
- Coordinated web designers, improving delivery times 35%.
- Resolved technical issues and enhanced support processes, reducing response times.
- Provided detailed project status updates to stakeholders and executive management.
Freelance Digital Marketing Specialist
Freelance
Ciudad Juárez, CHH
01.2017 - Current
- Developed content and digital marketing strategies for over 20 emerging brands, increasing their social media presence.
- Designed and launched websites and e-commerce stores on platforms like Wix, boosting clients' online sales by 30%.
- Performed product photography, logo design, and stationery for businesses.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Evaluated market trends to stay current on consumer and competitor changes.
Digital Marketing Coordinator & Client Success Ex.
Migración al Minuto, LLC.
Miami, FL
07.2021 - 09.2022
- Created content strategies for three brands withing this brand, managing their digital channels and increasing traffic by 25%.
- Designed landing pages and customer journey guides to enhance user experience.
- Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
- Enhanced brand visibility through social media campaigns, creating engaging and shareable content.
- Developed creative assets such as infographics, blog posts, videos, and more to enhance overall content strategy effectiveness.
Marketing Manager
Hagalo Home Center
Ciudad Juarez, CHH
01.2014 - 12.2017
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs for 6 branches.
- Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns, increasing to 40% special sale called "Buen Fin" from 2015
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners at least 2 per year.
Education
Master's Degree - Digital Marketing & E-Commerce
UNIR
Ciudad De Mexico 01.2022 - 01.2024
Bachelor's Degree - Marketing
ITESM
Ciudad Juarez, Chih 01.2007 - 01.2012
Skills
Project Planning
Problem-Solving
Project Leadership
Inbound Marketing
E-commerce strategy
CRM Management
Content Strategy
Web Design
Facebook Ads
Project Planning
Courses & Certifications
- Certification in Business Strategies, UNIR, 08/01/22
- Certification in Soft Skills, UNIR, 08/01/22
- Increase Your Sales Social Media, Emprendo Digital, 08/01/18
- Inbound Certification, Hubspot, 08/01/21
- Fundamental Of Digital Marketing, Google, 08/01/21
- Email Marketing, Hubspot, 08/01/21
- Project Manager Fundamentals, 07/10/24
Marketing Skills
- Photoshop
- Meta Business Management
- Canva
- Google Ads
- Wix
- Slack
- Microsoft Office
- G-Suite
- Zapier
Software
Canva
Zoho
Click Up
Slack
Meta Business Suite
Wix
Zapier
MailChimp
G-Suite
Timeline
Project Manager
GoZoek Marketing
11.2022 - Current
Master's Degree - Digital Marketing & E-Commerce
UNIR
01.2022 - 01.2024
Digital Marketing Coordinator & Client Success Ex.
Migración al Minuto, LLC.
07.2021 - 09.2022
Freelance Digital Marketing Specialist
Freelance
01.2017 - Current
Marketing Manager
Hagalo Home Center
01.2014 - 12.2017
Bachelor's Degree - Marketing
ITESM
01.2007 - 01.2012
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