G Suite
Alba Alvarado
Marketing & Social Media Specialist
México
Summary
Dedicated Social Media, Marketing Specialist and Project Manager, skilled in working under pressure and adapting to new situations and challenges to best enhance the brand.
Specialized in marketing, community development, reporting, presentations, competency comparison, audience segmentation and campaign executions. Helping clients solve strategic challenges, growing their brand, identifying and capturing growth opportunities, maximizing the return on their marketing investments through knowledge of the market and the client.
I have worked with 3 of the largest global video game companies in the world and for world-class titles such as Free Fire and PUBGM.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Social Media Marketing Manager
Electronic Arts
Montreal
04.2023 - Current
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
- Led team of social media professionals, offering mentoring and coaching to build knowledge and skills.
- Management and organization of hiring influencers for advertising.
- Budget management for ads/boost.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Project Manager
Tencent
CDMX
08.2022 - 01.2024
- Updated operational methods and oversaw accounting procedures for improved efficiency.
- Met project deadlines without sacrificing build quality or workplace safety.
- Maintained relationships with material vendors to lower costs and diversify capabilities.
- Developed and initiated projects, managed costs and monitored performance.
- Development and management of whole template of different documents for task tracking
- Planned, designed and scheduled phases for large projects.
- Developed and implemented strategic project plans to meet business objectives.
- Monitored project performance to identify areas of improvement and make adjustments.
Publishing Specialist
Tencent Games
CDMX
04.2022 - 01.2024
- Coordination and management for the release of different games
- Successful launch of Tower of Fantasy, SYNCED and UNDAWN.
- Regionalization and new strategies for our region.
- Gained strong leadership skills by managing projects from start to finish.
- Identified patterns and trends that resulted in undesirable outcomes or compromised program compliance and developed corrective action plans.
- Helped with collection and analysis of data for preparation of progress reports.
- Formatted in G Suite and our own programs to prepare documents and proposals for review or final submission.
- Leveraged advanced G Suite functions to create solicitation-specific templates and format response documents
- Managed time efficiently in order to complete all tasks within deadlines.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
Social Media Manager
Garena
CDMX
03.2020 - 03.2022
- Monitored online presence of company's brand to engage with users and strengthen customer relationships of 3 different games.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media of 3 different games.
- Analyzed and reported social media and online marketing campaign results.
- Suggested and implemented new features to develop brand awareness.
- Designed and implemented social media strategies to align with business goals.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Developed and implemented tracking systems and reports to measure results of posts and campaigns.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Conducted research to determine current benchmark trends and audience preferences.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Conducted media training for company executives and business leaders.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Created and implemented systems and processes for monitoring media coverage.
- Created actionable plans to grow and maintain followers through Twitter, Facebook, YouTube, TikTok, Discord and Instagram.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
Strategy Consultant
Garena
CDMX
06.2021 - 12.2021
- Collected research data through experimentation, surveys and leading focus groups.
- Researched, analyzed and solved marketing and strategy concerns about game releases.
- Boosted accountability and growth by enhancing processes based on performance reporting, benchmarks and objectives.
- Evaluated situations and delivered targeted solutions using various tools and resources.
- Offered expertise and leadership to improve marketing and advertising initiatives in the LATAM region.
- Gathered, arranged, and corrected research data to create representative graphs and charts highlighting results for presentations.
- Collaborated with other researchers to develop successful research strategies.
- Utilized advanced analytical software to analyze data sets.
- Performed as consultant for game releases in areas of marketing, logistics and training.
Community Manager
FEMES
Ciudad de México
05.2019 - 05.2020
- Streamlined operations by communicating efficiently with clients, keeping meticulous records, budget management, and internal collaboration.
- Managed community within established cost constraints.
- Planned and executed promotional activities to drive community engagement and increase numbers.
- Monitored community activities and maintained compliance with relevant laws, regulations and codes.
- Produced reports about community activities to keep owners, directors and property managers informed.
- Implemented property management systems to support community and expertly handle diverse needs.
- Generated leads for sales of membership
Education
Bachelor of Science - Education
Instituto Tecnológico De Sonora
Sonora 07.2012 - 08.2016
Master of Science - Marketing And E-commerce
ADEN Internation Business School -
CDMX 06.2020 - 08.2021
Skills
Project planning and development
Software
TalkWalker
Microsoft Office
Sensor Tower
AppAnnie
Emplifi
Asana
Timeline
Social Media Marketing Manager
Electronic Arts
04.2023 - Current
Project Manager
Tencent
08.2022 - 01.2024
Publishing Specialist
Tencent Games
04.2022 - 01.2024
Strategy Consultant
Garena
06.2021 - 12.2021
Master of Science - Marketing And E-commerce
ADEN Internation Business School -
06.2020 - 08.2021
Social Media Manager
Garena
03.2020 - 03.2022
Community Manager
FEMES
05.2019 - 05.2020
Bachelor of Science - Education
Instituto Tecnológico De Sonora
07.2012 - 08.2016
Similar Profiles
ALAKANTI SHAMUALAKANTI SHAMU
Game Tester II at Electronic Arts (Electronic Arts Games India)Game Tester II at Electronic Arts (Electronic Arts Games India)
Brighton VinetBrighton Vinet
Associate Environment Artist at Electronic ArtsAssociate Environment Artist at Electronic Arts
Aishik SarkarAishik Sarkar
Development Director II at Electronic ArtsDevelopment Director II at Electronic Arts