Summary
Overview
Work History
Education
Skills
Timeline
Work Availability
Languages
Details
Generic

Alberto Curis Montesinos

SALES & MARKETING MANAGER
Querétaro

Summary

Experienced Sales & Marketing Manager with 25+ years in consumer products. Specialize in driving growth for food, beverages, wines, spirits, and luxury brands. Expertise in strategy development, market expansion, financial oversight, and P&L management. Known for increasing sales and brand visibility. Collaborative leader aligning team strengths with business goals for innovation and exceptional value. Committed to transforming business landscapes and enhancing consumer experiences through strategic initiatives.

Overview

28
28
years of professional experience
2
2
Languages
5911
5911
years of post-secondary education

Work History

Commercial and Public Relations Director

Llano Colorado
Ensenada, Baja California
01.2014 - Current
  • Spearheaded market expansion initiatives, increasing wine exports by 30% to the USA and Australia.
  • Forged strategic partnerships with over 20 nationwide wholesalers and major supermarket chains.
  • Negotiated prime placements for wine labels, resulting in a 17% sales increase across retail and online platforms.
  • Collaborated with marketing teams to enhance brand visibility and reputation within the industry.
  • Analyzed market trends and competitor activities to maintain a competitive edge.
  • Delivered persuasive presentations to clients and stakeholders, securing buy-in for proposed PR strategies and tactics.

Partner

Deli Munchies
Queretaro, Queretaro
11.2022 - 06.2024
  • Established partnerships with 10 producers to prioritize their needs and ensure sustainability in the fresh food supply chain.
  • Coordinated procurement team for timely delivery of high-quality products and secured payments for producers.
  • Evaluated producers for export certifications and identified customer opportunities through reputable channels.
  • Developed annual supply programs tailored to market demands, fostering successful relationships between producers and buyers.
  • Implemented strategic initiatives to enhance overall operational efficiency and support business growth.
  • Monitored partner performance and provided feedback on areas of improvement.

Deputy Commercial Director - Key Accounts

SOLIPLAS
Ciudad De Mexico
03.2009 - 02.2018
  • Analyzed customer data and market trends to identify growth opportunities and successfully launched new products.
  • Fostered collaboration between purchasing and marketing departments to drive innovative joint projects and enhance customer care.
  • Promoted and sold products in diverse markets, achieving significant sales increases with major clients, including 230% with Kimberly Clark.
  • Implemented inventive technologies, such as in-mold labeling, to optimize efficiency and propel sales.
  • Developed and executed robust strategies to elevate revenue and strengthen relationships with key accounts.
  • Provided extensive leadership by effectively communicating strategic goals and plans.

Director of Administration, Retail and Real Estate

Impulso a la Moda y la Decoración
Ciudad De Mexico
05.2005 - 03.2009
  • Orchestrated the import, distribution, and marketing of luxury brands, enhancing brand visibility across diverse retail and real estate sectors.
  • Developed and executed strategic plans for brand introductions, achieving significant sales growth in competitive markets.
  • Analyzed business performance to optimize operational efficiency and drive revenue across new store openings.
  • Cultivated and managed key stakeholder relationships to support business expansion and collaboration.
  • Oversaw retail and real estate operations, ensuring profitability and effective resource allocation.
  • Established workflow processes, monitored daily productivity, and implemented modifications to improve overall performance of personnel.

Co-Founder / Chief Operating Officer

Diptrans
Barcelona
03.2003 - 01.2005
  • Conducted comprehensive market analysis, identifying opportunities in the DIY products sector.
  • Spearheaded strategic pivot from premium tequila exports, enhancing brand portfolio focus.
  • Developed and implemented robust business plans for brands including Volvox, Silka, Dremel, and Bosch.
  • Fostered collaboration across teams, aligning strengths with business objectives.
  • Enhanced brand visibility and profitability through effective commercial strategies.
  • Grew the customer base through targeted outreach and networking events.

Commercial Manager

Agroindustrial Sonora
Caborca, Sonora
12.2001 - 01.2003
  • Cultivated and exported high-quality table grapes, leading operations on over 750 hectares and managing a team of 10 supervisors overseeing 50 crew members each.
  • Led international negotiations, enhancing market access and expanding presence in the USA, Japan, and China.
  • Oversaw production of over 2,500 tons of raisins annually, maintaining position as top producer in Mexico.
  • Fostered strong relationships with industry leaders, ensuring collaboration and facilitating successful partnerships.
  • Built relationships with clients to establish new contracts.

Brand Marketing Coordinator

Casa Pedro Domecq
Ciudad De Mexico
05.1997 - 11.2001
  • Conducted comprehensive market research to identify consumer trends and growth opportunities.
  • Collaborated with cross-functional teams to ensure brand consistency and alignment with business goals.
  • Optimized marketing campaign performance through rigorous monitoring and evaluation.
  • Implemented digital marketing initiatives to enhance brand visibility and consumer engagement.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.

Education

MBA - Management Enology and Viticulture

Universidad Europea Miguel De Cervantes
Spain
1 2016 - 1 2017

Management Program D-1 - Senior Business Management

IPADE Business School
Mexico City, Mexico
1 2013 - 1 2014

BBA - Business Administration

Universidad Iberoamericana
Mexico City
1 1995 - 1 1999

Skills

Collaboration

Timeline

Partner

Deli Munchies
11.2022 - 06.2024

Commercial and Public Relations Director

Llano Colorado
01.2014 - Current

Deputy Commercial Director - Key Accounts

SOLIPLAS
03.2009 - 02.2018

Director of Administration, Retail and Real Estate

Impulso a la Moda y la Decoración
05.2005 - 03.2009

Co-Founder / Chief Operating Officer

Diptrans
03.2003 - 01.2005

Commercial Manager

Agroindustrial Sonora
12.2001 - 01.2003

Brand Marketing Coordinator

Casa Pedro Domecq
05.1997 - 11.2001

MBA - Management Enology and Viticulture

Universidad Europea Miguel De Cervantes
1 2016 - 1 2017

Management Program D-1 - Senior Business Management

IPADE Business School
1 2013 - 1 2014

BBA - Business Administration

Universidad Iberoamericana
1 1995 - 1 1999

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Languages

Spanish
English

Details

  • Querétaro, Mexico, Querétaro, Mexico
  • 5591998663
  • Acurism@gmail.com

Similar Profiles

CREATE PROFILE
Alberto Curis MontesinosSALES & MARKETING MANAGER