Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Work Preference
Certification
Work Availability
Software
Timeline
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Alberto de la Garza

Alberto de la Garza

Sales & Business Development
Queretaro

Summary

Sales & Business Development professional with 20+ years of experience in the FMCG and industrial sectors, specializing in OMNI channel strategy, key account management, and B2B sales. Proven success in leading distributor networks, optimizing S&OP processes, and executing data-driven sales initiatives. Known for driving consistent revenue growth, strengthening strategic partnerships, and managing complex supply chains across LATAM.

Overview

20
20
years of professional experience
4
4
years of post-secondary education
4
4
Languages
4
4
Certificates

Work History

Sales OMNI channels

Kenney Manufacturing
06.2016 - 01.2025
  • Led sales of cold-rolled galvanized steel, silicone and ABS plastic home décor products to retailers, wholesalers, and distributors, driving multi-channel growth across OMNI platforms.
  • Developed and executed S&OP work plans, pricing strategies, and product forecasts to support growth objectives.
  • Achieved 25% year-over-year sales growth through new product launches and category expansion.
  • Reduced inventory shrinkage by 45% via improved stock rotation and alignment with factory imports.


Key Account Manager Walmart / Sam's Club

Advance Food Mexico
03.2015 - 04.2016
  • Collaborated with retail partners as a consultative Food & Beverage sales specialist to enhance product placement and drive sales performance.
  • Developed joint business plans and executed promotional campaigns to maximize product visibility through customized retail strategies.
  • Organized monthly in-store events and tastings, resulting in an average 30% increase in same-day purchases.
  • Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.

Key Account Manager Walmart

Brown Forman / Jack Daniels
11.2010 - 03.2015
  • Managed retails and price clubs to enhance market share and increase sales volume in Wine & Spirits.
  • Oversaw financial performance, optimized budgets, and managed P&L results to enhance overall business efficiency.
  • Increased annual sales by 22% year-over-year through targeted upselling and seasonal promotions.
  • Seasonal displays that boosted store traffic and sell-through by 30%.

Lider for México and Central America

Johnson Diversey
02.2008 - 11.2010
  • Led B2B sales of chemical solutions for cleaning and sanitation in institutional, industrial, and food sectors.
  • Managed distributor channels, achieving category budgets and margin targets.
  • Led cross-functional teams to achieve company-wide goals, fostering a culture of collaboration and innovation.
  • Increased average order value by 30% through cross-selling initiatives and tailored proposals.

Project Coordinator

Ernst & Young
03.2006 - 01.2008
  • Performed statistical and business analysis to support internal consulting units.
  • Kept projects on schedule by managing deadlines and adjusting workflows.

Project Lider

Ipsos ASI
09.2004 - 03.2006
  • Managed advertising performance tracking for multinational clients such as Colgate, SC Johnson, and Pfizer.

Education

Bachelor - Business Administration

Universidad De Las Américas
09.2000 - 06.2004

Skills

Productivity & Analytics: Microsoft Office, Power BI, SAP, Excel, Python

Personal Information

  • Date of Birth: 10/07/79
  • Gender: Male
  • Nationality: Mexican

Languages

English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
Italian
Elementary (A2)
Chinese (Mandarin)
Beginner (A1)

Work Preference

Work Type

Full Time

Work Location

On-SiteRemoteHybrid

Important To Me

Work-life balanceCareer advancementCompany Culture

Certification

RILA Accenture CPFR

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Office, SAP, Helium 10

Timeline

Kellogg School of Management Digital marketing strategies

06-2023

ASM Wine & Spirits Sommelier

08-2021

Sales OMNI channels

Kenney Manufacturing
06.2016 - 01.2025

Customs, Exports and Imports Diploma

08-2015

Key Account Manager Walmart / Sam's Club

Advance Food Mexico
03.2015 - 04.2016

RILA Accenture CPFR

01-2012

Key Account Manager Walmart

Brown Forman / Jack Daniels
11.2010 - 03.2015

Lider for México and Central America

Johnson Diversey
02.2008 - 11.2010

Project Coordinator

Ernst & Young
03.2006 - 01.2008

Project Lider

Ipsos ASI
09.2004 - 03.2006

Bachelor - Business Administration

Universidad De Las Américas
09.2000 - 06.2004

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Alberto de la GarzaSales & Business Development