Alberto López Bonilla

KIA Motors Mexico

Main point of contact with the client (KIA Motors Mexico) for digital consulting, covering both account performance and sentiment analysis of the conversation within the automotive landscape.

• Acted as primary client liaison for digital consulting, overseeing strategic initiatives in account performance and sentiment analysis within the automotive sector.

• Designed and implemented cross-functional workflow systems, reducing report turnaround time by 30% and improving on-time client deliverables to 100%.

• Developed data-driven pre-sales performance reports for the launch of new vehicle models (K3 Sedan, K3 HB, K4 SD, K4 HB), delivering detailed conversion funnels by integrating and analyzing data from multiple platforms (Open Pay, Siebel, Google Analytics).

• Led the creation of the brand’s Voice of Customer (VOC) program in Sprinklr, establishing a comprehensive query and tagging system that improved conversation categorization accuracy by 40%, enabling faster and more actionable insights for marketing and customer service teams.

• Provided strategic content optimization recommendations that increased Engagement Rate by 150% (from 2% to 5%) while adhering to strict client content guidelines.

HEB

• Directed the Voice of Customer (VOC) and digital strategy project in 2023, identifying key drivers of customer sentiment across +100 store locations.

• Proposed and outlined loyalty program initiatives projected to increase mobile app downloads by 25% and active user engagement by 15%, supporting long-term customer retention goals.

Samsung Mexico

• Contributed to the development and execution of Samsung’s first E-commerce platform in Mexico, serving both employees and the general public.

• Led sales performance analysis and consulting to design high-impact promotions and boost flagship product sales, using data from Google Analytics and Mailchimp (page visits, unique users, sessions, etc.).

• Produced weekly and monthly performance reports (visits, purchases, registrations, abandoned carts), enabling retargeting campaigns that improved purchase recovery.

• Participated in launch projects for Galaxy S8, Note 8, Galaxy S9, Note 9, Galaxy S10, and the M Series, ensuring e commerce readiness and promotional alignment.

• Designed and implemented internal operational processes that reduced delivery times by 42% (from 12 days to 7), setting a benchmark as the first E-commerce project for Samsung Mexico and the first of its kind within Cheil Global.

Lacoste, Nike, NBA, OCESA, Leche Alquería, Caracol TV, Heineken, Bodega Aurrera, among others

• Served as analyst, strategist, and consultant for social media accounts across diverse industries at both national and international levels.

• Produced and delivered monthly performance reports, assessing KPIs, user sentiment, and competitive benchmarks to drive continuous improvement in conversion rates and community growth.

• Conducted influencer scouting and evaluation for Nike Mexico, delivering data-backed recommendations to promote product lines across Instagram, YouTube, Facebook, and X, aligning influencer partnerships with brand objectives.

Pakmail, Yepex, Seiko, Pop Corners, Vittorio Forti, Go! Fitness, La Estufita, Grupo Automundo, Geekend

• Managed, developed, and analyzed content strategies for diverse brand portfolios across multiple industries.

• Created social media performance reports using CYFE to measure audience acceptance of communication strategies applied to posts.

• Utilized Facebook Ads and Facebook Business Manager to plan and optimize ad budgets according to client objectives.

• Achieved consistent growth in followers and engagement rates, while generating strong calls-to-action that drove gym subscriptions, in-store visits, and online purchases.

• Produced blog entries for CV Directo, strategically highlighting flagship products to increase visibility and sales potential.

Brassi, Chuck E. Cheese, Rocco y Simona, Restaurante Nuevo León, B Town, Hanal K´U

• Managed and developed social media content strategies for multiple restaurant brands, aimed at attracting customers and increasing follower growth.

• Monitored weekly content performance through Excel-based reports to identify the most engaging posts and refine visual and editorial style accordingly.

• Utilized CrowdFire, ManageFlitter, Facebook Business Manager, and Hootsuite to schedule and analyze post performance, generating insights focused on increasing restaurant foot traffic and customer engagement.

Dulces Vero, Pressto, Farmatodo, Alianza Francesa, INE

• Produced and managed social media content for various product and service brands, tailoring communication strategies to each audience.
• Created performance monitoring reports for political accounts to assess public opinion regarding INE delegates, enabling data-driven communication adjustments.
• Oversaw internal administrative processes to enhance operational efficiency within the agency.