Aldo Fernández
Sales Operations
Mexico City
Summary
Goal-oriented Sales Operations Manager with distinguished experience in E-Commerce & Technology industries and proven leadership abilities.
Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Sales Operations Manager
Kavak.com
05.2023 - Current
- Pipeline Management
- Liaison between Business, Product & Data Science to deploy GPT based tools
- Manage CRM data
- Manage performance based incentives & Budgets to meet Sales Targets
- Streamline, Optimize & Manage Sales Process through automation tools
Performance Manager
Kavak.com
05.2022 - Current
- Performance reporting through Dashboards (Looker, Tableau)
- Ad-hoc Business Analysis to improve conversions through the funnel
- Construction of GScript based tools to help Supply Agents
- Incentive Budget Management & Distribution
Sales Junior Manager
Kavak.com
06.2021 - 04.2022
- Maximize Sales Agent's Productivity & Process Adherence
- Creation, Fine Tuning & Standardization of Operations
Customer experience project manager
Kavak.com
01.2021 - 06.2021
- Spec design for Product Features
- Project Management focused on improving Customer Experience (NPS)
Sales Effectiveness Specialist
Kavak.com
09.2020 - 12.2020
- Data Extraction & Dashboard Creation for KPI Tracking
- Analytical Support, Ad-Hoc Tool Creation & Process Planning to improve Sell-Through Rate & Lead Acquisition Channels
Business Intelligence Specialist
Philip Morris International
08.2020 - 08.2020
- Dashboard creation (PowerBI)
- Python based Automations for Sales Analysis
Data analysis & Ops lead
Quipper
07.2019 - 06.2020
- Design & Execution of Data Driven Projects to Improve Learning Processes at Middle School Level to sell through a B2B Channel (UNICEF, Government, etc.)
- Ad-Hoc Tool Creation to execute above projects
- Definition of KPI's & OKR's for multiple areas of the company
- Data Analysis for C-Level, State Governors & high level stakeholders
Customer Service Lead
Quipper
01.2018 - 07.2019
- Development of a Customer Success team to stop Customer Churn
- Improved Customer Retention by Implementing a Robust Engagement Strategy
- Liaison between Commercial Team & Product
Strategic Planning Analyst
Quipper
07.2016 - 01.2018
- Ad-Hoc data reports for multiple areas: Finance, Operations & HR
- Data Analysis to Identify Patterns to assist in meeting Sales Targets
- Development of New Lead Acquisition Channels
Education
Bachelor of Science - Geographic Information Science
Universidad Nacional Autónoma De México
Mexico City 05.2010 - 05.2015
Skills
Outcome Owner
Performance Analysis
Stakeholder Management
Problem-solving
SQL
JavaScript
Python
Sheets
Coaching and Mentoring
Timeline
Sales Operations Manager
Kavak.com
05.2023 - Current
Performance Manager
Kavak.com
05.2022 - Current
Sales Junior Manager
Kavak.com
06.2021 - 04.2022
Customer experience project manager
Kavak.com
01.2021 - 06.2021
Sales Effectiveness Specialist
Kavak.com
09.2020 - 12.2020
Business Intelligence Specialist
Philip Morris International
08.2020 - 08.2020
Data analysis & Ops lead
Quipper
07.2019 - 06.2020
Customer Service Lead
Quipper
01.2018 - 07.2019
Strategic Planning Analyst
Quipper
07.2016 - 01.2018
Bachelor of Science - Geographic Information Science
Universidad Nacional Autónoma De México
05.2010 - 05.2015