Aldo Torrecilla

I currently oversee a dynamic team of fifteen across four different markets, optimizing our sites to maximize traffic through SEO strategies. I serve as the primary liaison between our SEO department and other company divisions, ensuring seamless integration and collaborative success. Additionally, I am responsible for the departmental profit and loss management, steering our financial performance with strategic precision to achieve robust growth and sustainability.

As an SEO Instructor, I have imparted knowledge on SEO to a wide range of professional students across several prestigious institutions. At The Valley Digital Business School in Madrid, I taught over 450 marketing professionals, crafting engaging content and guiding them through practical applications of SEO. My efforts earned me a nomination for Best New Teacher. At Windup School in Málaga, I delivered comprehensive SEO education to over 300 students, constantly updating course materials to reflect the latest trends and techniques. Additionally, at Universidad Camilo José Cela, also in Madrid, I taught Web Analytics, developing curriculum that balanced theory with practical real-world application, tailored to a diverse student body. My teaching approach across these roles has been characterized by a commitment to interactive learning and personalized student support.

I enhanced the growth of Domestika, an e-learning e-commerce platform with a vast range of over 200 areas of expertise and tens of thousands of online courses in 8 languages. Leading a diverse, international team remotely, I implemented effective SEO strategies to boost the platform's visibility and user acquisition. I analyzed market trends in e-learning, identifying opportunities for content expansion and working closely with content and product teams to optimize search engine performance of course listings and landing pages.

I led the SEO channel and developed strategies for various brands within the group, targeting both B2C and B2B sectors, to boost organic traffic and sales in competitive markets. My role included overseeing cross-project management and digital business initiatives that enhanced organic positioning. I collaborated with diverse internal teams such as Development, UX, Product, QA, Customer Support, and Legal, ensuring effective communication and alignment of objectives. By implementing multidisciplinary strategies through Scrum and Kanban methodologies, I ensured smooth and efficient project execution. I coordinated a hybrid in-house team of five technical and content specialists and managed a portfolio of freelancers, delivering exceptional results in SEO and content marketing. Additionally, I developed innovative strategies to overcome challenges posed by the COVID-19 pandemic, focusing on recovering sales despite movement restrictions and other limitations.

Managed SEO projects for major clients, crafting adaptive strategies that merged technical and content SEO, underpinned by continuous KPI tracking and analysis. My role involved working with a diverse array of companies across various industries, tackling challenges like website migrations, site structure optimization, indexing, audits, and performance enhancements. I closely collaborated with clients to understand their unique business goals and developed bespoke SEO strategies to boost organic traffic and enhance search engine visibility. I conducted in-depth SEO audits to pinpoint improvement areas and provided actionable insights for boosting website performance and user experience. Additionally, I created and optimized high-quality content to engage audiences, strengthen brand presence, and improve organic search outcomes. My client portfolio included notable companies such as Coca-Cola, Accor Hotels, BMW, and Costa Cruceros.