Dedicated professional embarking on a career change with a strong foundation in Influencer Marketing and Talent Management. Committed to leveraging my transferable skills, adaptability, and passion for F1 to excel in this new direction. Possessing exceptional problem-solving abilities, a strong work ethic, and a track record of success in Influencer Marketing campaigns that will seamlessly translate into contributing value to event logistics and organization. Eager to embrace new challenges, learn, and grow further in this exciting transition.
Hi, I’m
ALEJANDRA ARELLANO
Influencer Marketing
Mexico City
Summary
Overview
15
years of professional experience
3
years of post-secondary education
Work history
Snapmuse.ioMexico City, Mexico
Account Manager Latin America
04.2023 - Current
Job overview
- Contacted prospective clients and warm leads to generate new customers.
- Attracted and engaged influencers and managers in regular communications by acting as assigned point of contact.
- Collected customer feedback to help drive continuous improvement across products and service delivery.
- Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
- Interaction plans development for influencers and fans
KTBOMexico City, Mexico
Influencer Marketing General Manager
09.2021 - 03.2023
Job overview
- Created and implemented Influencer Marketing campaigns in Latin America
- Evaluated influencer marketing campaigns using key metrics and performance indicators, enhancing future propositions.
- Implemented influencer tracking and measurement tools to monitor campaign performance and optimize future campaigns
- Tracked KPIs to monitor success and progress of different influencer marketing strategies using data to guide changes.
- Trained team in content development, contract negotiation and project management.
- Monitored and evaluated teams, identifying and targeting opportunities for improvement.
- Discussed strategic decisions with internal and external stakeholders, leveraging expertise across disciplines.
- Managed and implemented budgetary and resource allocation plans.
- Prepared and reviewed procedural documents for daily operations.
- Managed several projects running simultaneously
- Monitored influencer marketing trends to remain ahead of competitors, consistently meeting client demands.
- Brands I worked with: Coca Cola, Sprite, Fanta, Colgate-Palmolive, Uber, Pringles.
Eureka & Co.Mexico City, Mexico
PR & Influencer Marketing Manager
02.2020 - 09.2021
Job overview
- Handled life-cycle planning, development and implementation strategies across various PR and Influencer Marketing projects.
- Negotiated contract terms and rates of pay with influencers and brand ambassadors to achieve optimum outcomes on behalf of clients.
- Managed positive working relationships with media and influencers to deliver consistent, strategic media coverage and social media content.
- Developed content for events and launch activities.
- Researched, created and distributed impactful press releases to targeted media, heightening brand awareness and exposure.
- Media tour coordination, brief and script creation for spokesperson and ambassadors
- Organised press conferences to answer questions and deliver announcements.
- Collaborated with media to identify press and speaker opportunities.
- Managed enquires and interview requests from media to deliver accurate information.
- Pitched engaging stories to media to gain coverage and publicity.
- Networked continuously to grow contacts and increase brand awareness and reputation.
- Brands I worked with: Buchanan's, Crehana, JBL, Harman Kardon, Harman PRO & Kwai.
Quantum PRWMexico City, Mexico
Influencer Marketing Coordinator
07.2018 - 02.2020
Job overview
- Managed influencer marketing campaigns across multiple verticals
- Managed all aspects of influencer campaigns, including outreach, contract negotiation and campaign tracking
- Implemented influencer tracking and measurement tools to monitor campaign performance and optimize future campaigns
- Developed strategies to engage with the right audiences through social media channels such as Facebook, Instagram, Twitter, YouTube
- Created compelling and creative influencer briefs
- Coordinate influencer content for multiple social channels at key events, including live content (for example Instagram Stories)
- Negotiate influencer contracts for all influencer collaborations, including annual partnerships, working together with the legal team and negotiating terms with external agencies
- Brands I worked with: Amazon Fashion, Tequila Herradura, Jack Daniel's, Mennen, Beat, Land Rover, Tequila El Jimador.
Another CompanyMexico City, Mexico
Influencer Marketing Executive
02.2018 - 09.2018
Job overview
- Managed end-to-end influencer campaigns, including influencer selection, contract negotiation, content approval, and performance analysis.
- Managed budgets for influencer marketing projects
- Created compelling and creative influencer briefs
- Coordinate influencer content for multiple social channels
- Set up and generated reports
- Built partnerships with influencers to expand brand awareness.
- Brands I worked with: EOS, Intimissimi, Springfield, Women'secret, Moroccanoil, Babies & More.
Prensa DannaMexico City, Mexico
Key Account Sales Executive
04.2015 - 12.2017
Job overview
- Served as primary point of contact to brands and agencies for artist inquiries.
- Negotiated contract terms and rates of pay to achieve optimum outcomes on behalf of clients.
- Coordinated travel details and itineraries for national and international projects.
- Worked with photographers to coordinate head shots and promotional phot shoots.
- Communicated with venues and personnel to gather project details and confirm artist requirements.
- Recorded and maintained client details with strict attention to confidentiality.
- Documented and followed up on details related to performance times, rehearsals and wardrobe fittings.
- Coordinated media tours and special interviews.
- Handled guest list for red carpets, sending invitations and managing attendees during events.
- Celebrities I worked with: Belinda, Dulce María, Ana de la Reguera, Claudia Álvarez, Bárbara de Regil, Ariadne Díaz, among others.
Malditos HippiesMexico City, Mexico
Public Relations Executive
05.2013 - 10.2014
Job overview
- Organized and executed a successful media tour, securing coverage in music publications for national and international rock bands
- Write and edit content for websites, newsletters, and other communications materials
- Designed and created promotional content for website and social media
- Networked continuously to grow contacts and increase talent awareness.
- Negotiate performance contracts with music venues.
Danger CorpMexico City, Mexico
Public Relations Executive & Label Manager
01.2010 - 01.2013
Job overview
- Organized and executed a successful media tour, securing coverage in music publications for national and international rock bands
- Write and edit content for websites, newsletters, and other communications materials
- Negotiate performance contracts with music festival appearances & music venues.
Iguana RecordsMexico City, Mexico
Label Manager & Public Relations Executive
08.2008 - 01.2010
Job overview
- Organized and executed a successful media tour, securing coverage in music publications for national and international rock bands
- Coordinated and set meetings, calls and appearances for musicians
Education
Universidad Autónoma Metropolitana - XochimilcoMexico City
Bachelor from Social Communication
09.2010 - 06.2013
University overview
Skills
- Proactivity and adaptability to new environments
- Attention to Detail
- Organization and Time Management
- Protecting information
- Strong problem solver
- Dedicated team player
- Client relations
- Project scheduling
- Team leadership and supervision
- Digital marketing
Timeline
Account Manager Latin America
Snapmuse.io
04.2023 - Current
Influencer Marketing General Manager
KTBO
09.2021 - 03.2023
PR & Influencer Marketing Manager
Eureka & Co.
02.2020 - 09.2021
Influencer Marketing Coordinator
Quantum PRW
07.2018 - 02.2020
Influencer Marketing Executive
Another Company
02.2018 - 09.2018
Key Account Sales Executive
Prensa Danna
04.2015 - 12.2017
Public Relations Executive
Malditos Hippies
05.2013 - 10.2014
Universidad Autónoma Metropolitana - Xochimilco
Bachelor from Social Communication
09.2010 - 06.2013
Public Relations Executive & Label Manager
Danger Corp
01.2010 - 01.2013
Label Manager & Public Relations Executive
Iguana Records
08.2008 - 01.2010