ALEJANDRA BARRAZA

• Footwear and sport accessories development with domestic and foreign suppliers (Mexico & China).
• New design collections for Man, Woman and kids.
• Samples selection according license guidelines.
• Product planning and execution throughout the entire product lifecycle, from concept design to final sales in retail stores.
• Sales analysis and inventory monitoring.
• Historic data analysis for new collections support and pricing negotiation.
• Purchase proposal, pricing and quantities.
• Administrative cooperation, managing and monitoring with other departments.
• Advanced and delayed orders monitoring.
• Best sellers refills proposals review.
• Budget management for purchase.
• OTB analysis.
• Revisions and approval of catalogue printing (color, arts, sales photographs, etc).
• Follow up to visual merchandising for product existences and exhibits in stores.
• Product selection for social media, TV, magazines and public transport promotion.
• Data sheet and spec pack supervising and review from graphic designer.
• Final sample and fitting approval.
• Cads and sketches reviews and approval.
• Approvals tracking of designs, pre-production samples and production samples by licenses.
• Identity creation of brands according to licenses guidelines.
• Planning strategies for exhibits and sales of stuck product in stores.
• Trends and market research.

• New collections development for:

WOMAN (Casual wear, leggings, jeans, plus sizes, maternity and sportswear)

JUNIOR (Casual and underwear, pajamas and sportswear)

KIDS (Casual and underwear, pajamas)

• Use of Nickelodeon license "Dora, the explorer" with kids collections.
• Trends and market research.
• Design, color and fabric research and proposal for new collections.
• Printing techniques developments (stamping, screen printing, sublimated, transfer, emboss, etc).
• Sales analysis and inventory monitoring.
• Domestic and foreign suppliers management and development (Mexico, China and India).
• Data sheets and spec packs creation.
• Prototype and final sample approval.
• Data and photos loading in website platform (PIM).
• Product features assignment for website and catalogue.
• Layout proposal for catalogue design.
• Revisions and approval of catalogue printing (color, arts, sales photographs, etc).
• Fashion coordination for photoshoots.

• Domestic suppliers management and development.
• Production quality review in factory.
• Design and development of water sport training suites for sponsorships (Olympic mexican comitee)
• Design and development of sport uniforms for swimming clubs (Berimbau club, Sport city, Justo Sierra).
• Data sheets and spec packs creation for production manufacturing.
• Planning and tracking of samples.
• Final sample and fitting approval.
• Inventory monitoring and analysis.
• Best sellers forecast and refills control.
• Purchase orders management.
• Sponsorship product delivery coordination.
• Fashion coordination in runways and new collection presentations for clients.
• Backstage coordination in runways.
• Closely interaction with marketing department.

• Leather manufacture design and development (handbags, travel bags, luggage, wallets, belt, musical instruments covers, ipad cases, etc).
• Identity creation of brands according to international client needs. (EUA and CANADA: John Fluevog, Whipping Post, Quiver LLC, True blue Production, Anthology Gear Wear)
• Trends and market research.
• Materials and applications proposal.
• Digital and manual patterning.
• Prototype and final sample approval.
• Closely interaction with engineering and samples department.
• Data sheets, spec packs and manuals creation for production manufacturing.
• Training workshops to production workers.

• Fashion coordination in shoes, leather jackets, apparel and accessories catalogues. (Golden shoes, Super shoes, Farelli catalogue, Luigi Parko, Yenny collection, Elba accesories, Cklass).
• Outfits proposal for product photoshoot.
• Fashion stylist and dresser.