Alejandra Coppe Gorozpe
MARKETING AND BUSINESS ADMINISTRATION - BACHELOR´S DEGREE
Summary
Business Manager experienced in meeting and/or exceeding goals including, but not limited to revenue, customer growth and profitability. Offering diverse experience in customer service, business management and project coordination. Quickly builds relationships with both new clients and business audiences. Quick-learning of new technology. Commended for innovation and creative problem-solving to address business challenges. Experienced working with European and Latin-American teams.
Overview
19
19
years of professional experience
24
24
years of post-secondary education
2
2
Languages
Work History
Business Manager LATAM
Salomon
CDMX
07.2016 - Current
- Managed P&L for a $20 million business unit, achieving a 10% increase in profit margin.
- Prepared quarterly financial reports and presentations for executive leadership and resulting in 90% satisfaction rating.
- Anticipated financial impact from operational issues and worked with leadership to develop solutions.
- Negotiated price and service with customers to increase profit.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Executed business plans to further strengthen and maximize territory sales and profits.
- Coordinated international expansion efforts, successfully navigating complex legal requirements and cultural differences.
- Enhanced customer satisfaction levels by implementing effective feedback system and addressing concerns promptly and efficiently.
- Developed initial sales roadmaps and market strategies to promote successful product launches.
- Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
- Successfully managed organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
- Assisted with hiring process and training of new employees.
Customer Service Coordinator
Salomon
CDMX
01.2013 - 06.2016
- Responded to customer needs through competent customer service and prompt problem-solving.
- Maintained accurate records of customer interactions, tracking trends and identifying opportunities for improvement.
- Enhanced customer satisfaction by addressing and resolving complaints in timely manner.
- Mentored junior team members, fostering positive work environment and boosting overall team performance.
- Coordinated logistics for customer orders.
- Maintained accurate and current customer account data with manual forms processing and digital information updates.
- Monitored and reported on trends in customer interaction to evaluate processes and capitalize on improvement opportunities.
- Streamlined communication channels for increased efficiency and better customer service experience.
- Facilitated weekly meetings with customer service team to discuss ongoing projects, address any concerns or challenges, and celebrate successes.
- Provided backup support for sales teams during peak periods or staff shortages, maintaining seamless continuity of service levels for clients.
- Collaborated with cross-functional teams to identify areas of improvement and implement effective solutions.
- Developed and implemented new customer service protocols, resulting in improved resolution rates and customer feedback.
Customer Service Representative
Salomon
03.2007 - 12.2012
- Handled customer inquiries and suggestions courteously and professionally.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Clarified customer issues and determined root cause of problems to resolve product or service complaints.
- Responded to customer requests for products, services, and company information.
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
Advertising Assistant
Grupo SARE
Puebla
04.2006 - 08.2006
- Open-House organization and promotion, with more than expected affluence of visitors, most of them of desired target market. Event achieved sales up to 135% the expected amount.
- Improved overall campaign performance by conducting regular progress reports and suggesting adjustments as needed.
- Identified appropriate marketing channels and target customers for campaigns.
- Ensured strict adherence to all legal guidelines related to advertisement content while maintaining creativity.
- Coordinated cross-functional teams to ensure timely delivery of high-quality advertising materials.
- Supported sales team with collateral materials that showcased company's offerings in persuasive manner.
- Monitored competitor activities, utilizing insights to inform future advertising strategies and tactics.
- Assisted in planning and execution of promotional events, generating increased brand awareness among target audiences.
- Optimized ad placements by analyzing performance data and adjusting accordingly.
Commercial Assistant
Adecco
11.2005 - 03.2006
- Increased customer satisfaction by providing timely and accurate product information, addressing inquiries, and resolving issues.
- Assisted in preparation of financial reports by collecting data, analyzing results, and presenting findings to senior management.
- Conducted market research to identify potential clients and establish new business connections.
- Supported sales representatives by preparing accurate quotes, proposals, and presentations tailored to prospective clients'' needs.
- Processed purchase orders promptly, ensuring accuracy in documentation and compliance with company policies.
- Maintained positive client relationships through regular communication and excellent customer service.
- Engaged with customers to build business relationships.
- Developed knowledge of company products and services to make suggestions according to customer needs.
- Increase business portfolio 2% during in olny 4 months.
Education
Bachelor's Degree in Marketing And BA -
08.2000 - 06.2024
Skills
Business & Strategic Planning
Sales and Marketing
Business Development
Client Relationship Management
Operations Management
Cross-Functional Communication
Decision-Making
Team Building and Leadership
Customer Service
Accomplishments
Promotes Brand Sales, including price issuance and negotiation with customers as well as terms and conditions of the sale increasing up to 11 pts of gross margin.
Timeline
Business Manager LATAM - Salomon
07.2016 - Current
Customer Service Coordinator - Salomon
01.2013 - 06.2016
Customer Service Representative - Salomon
03.2007 - 12.2012
Advertising Assistant - Grupo SARE
04.2006 - 08.2006
Commercial Assistant - Adecco
11.2005 - 03.2006
ITESM - Bachelor's Degree in Marketing And BA,
08.2000 - 06.2024