Alejandra Quezada
Mexico City
Summary
Results-driven Institutional Communications Leader with experience in business organizations, U.S-Mexico Relations, and international best business practices. Multipotentialite, always curious, analytic, team player.
Overview
16
16
years of professional experience
Work History
Institutional Communications Director
American Chamber Of Commerce Of Mexico, A.C.
03.2021 - Current
- Responsible for deploying multi-channel internal and external communication strategies, PR, Content, and Social Media at a National level.
- Since November 2022, I have been responsible for Marketing, Member Experience, Business Intelligence, and Events.
- Supports AmCham's positioning as the referent of the U.S.-Mexico relationship in business topics and its effective incidence strategy, alongside the Public Affairs Department. [2024 PR results: 1,894 media impacts. 46% Tier 1; +50% direct media coverage; +70% favorable].
- Boosted audience engagement through the creation of compelling content for various communication channels. [Consistent growth of digital communities; 2025, launch of WhatsApp channels and integrated member support channels].
- Optimization of communication and marketing functions through cutting-edge digital tools. [Successful Digital transformation earned AmCham first place in Needed Education's Digital Evolution Awards (DEVA) 2023, Data category].
Institutional Communications Manager
American Chamber Of Commerce Of Mexico, A.C.
01.2018 - 03.2021
- Creation of a National Communication Strategy, with aligned messages for AmCham offices in CDMX, Guadalajara, and Monterrey; strengthening social media channels, and developing strategic content for the positioning of AmCham's Agenda and its 30 Committees.
- Press releases, speeches, and articles.
Founding Partner
Estrategias de Comunicación Online S.A. de C.V.
01.2014 - 02.2016
- Strategic planning and communication solutions for SMEs with a focus on digital channels.
Project Planning Manager
Belgium Group
12.2011 - 12.2013
- Project planning and coordination with a focus on web-based business; and business strategy for SMEs.
Particular Assistant, Mexico City Government
Coordinación General De Proyectos Estratégicos Y Enlace Gubernamental
04.2011 - 11.2011
Supported the General Coordination of Strategic Projects and Government Liaison of the Mexico City Government.
Monitoring of the Support Program for Businesses affected by the construction of metro line 12.
Coeditor
Grupo Medios Editores
04.2010 - 04.2011
- Coeditor of Ejecutivos de Finanzas, a magazine of the Mexican Institute of Finance Executives (IMEF); and Veritas, of the College of Mexican Public Accountants.
- Content Planning; Text editing, writing, and research for articles and interviews; Development of cover themes; administrative tasks.
Freelance Writer
Grupo Medios Editores
09.2009 - 03.2010
- Writing of articles and interviews (specialized content - Finance).
Education
Bachelor of Arts - International Relations And Affairs
Instituto Tecnológico De Monterrey, Santa Fe Campus
Ciudad De México12.2009
International Exchange Program - Business Administration
Master’s Program in Management, AMP
Bordeaux, France01.2008
Skills
- Strategic Thinking
- Stakeholder Relations
- Strategic Planning and Alignment
- Content Creation
- Digital Communications
- Project Management
Other Experience
- Volunteer, Yo quiero, yo puedo, A.C., 2020. Communication strategies to promote health, education, labor productivity, and social participation within a framework of gender equality.
- Research Coordinator, Ollin, Jóvenes en Movimiento, A.C., 2012 - 2013. Qualitative and quantitative research of youth participation in the public sphere in Mexico.
- Author, Weekly Column “Bitácora citadina”, El Nuevo Mexicano, 03/2012 - 06/2013. Stories of daily life in Mexico City.
- Research Assistant, Professor Miguel A. Corro, Head of Finance Department at Tecnológico de Monterrey, Campus Santa Fe, 01/2009 - 05/2009
- Volunteer, Amnesty International Mexico, Communications Department, 2009. Press kit development, press follow-ups, event planning assistance, English – Spanish translations.
Other Courses Diplomas
- Digital Course “Integrated Marketing Communications”, IE Business School, 2023.
- Diploma in Digital Business, Needed Education, 2022.
- Latin American Institute of Management of Business Organizations (ILGO), ILO - IOE, 2021.
- Webinar Master Series “New Leadership for a New World”, LePont - Berkeley, 2020.
- Executive Women Development Program, American Chamber of Commerce of Mexico, 2019 [Mentor: Massimo Poli, Vice President & General Manager, Colgate Palmolive].
- Diploma in Leadership, Anáhuac Norte University, 2019.
- Digital Course “Work Smarter, Not Harder. Time Management for Personal and Professional Productivity”, University of California, Irvine, 2017.
- Digital Course “Positive Psychology”, University of North Carolina at Chapel Hill, 2017.
- Training in creation, design and management of websites, Digitever, Treehouse, 2012 - 2014.
- Diploma in Creative Writing, Universidad del Claustro de Sor Juana, 2011 - 2014.
- Massive Open Online Course (MOOC) program “Introduction to Data Journalism”, Knight Center for Journalism in the Americas, University of Texas, 2013.
- Diploma in Journalistic Update, Instituto Tecnológico y de Estudios Superiores de Monterrey, Campus Ciudad de México y Santa Fe, 2010.
- Seminar of International Relations, Moscow International Relations University (MGIMO), 2006.
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
German
Upper intermediate (B2)
French /Portuguese
Intermediate (B1)
Topics Of Interest
- Diversity and Inclusion
- Sustainability
- Business Ethics
- Talent Development
- Culture and Psychology
Hobbies
Language learning, traveling, and writing. Passionate to learn about Intercultural Communication, Psychology and Gender.
Timeline
Institutional Communications Director
American Chamber Of Commerce Of Mexico, A.C.
03.2021 - Current
Institutional Communications Manager
American Chamber Of Commerce Of Mexico, A.C.
01.2018 - 03.2021
Founding Partner
Estrategias de Comunicación Online S.A. de C.V.
01.2014 - 02.2016
Project Planning Manager
Belgium Group
12.2011 - 12.2013
Particular Assistant, Mexico City Government
Coordinación General De Proyectos Estratégicos Y Enlace Gubernamental
04.2011 - 11.2011
Coeditor
Grupo Medios Editores
04.2010 - 04.2011
Freelance Writer
Grupo Medios Editores
09.2009 - 03.2010
Bachelor of Arts - International Relations And Affairs
Instituto Tecnológico De Monterrey, Santa Fe Campus
International Exchange Program - Business Administration
Master’s Program in Management, AMP
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