Alejandra Reyes Flores
Ciudad de México
Summary
Corporate Lawyer with in-house experience advising multinational business operations on commercial, corporate, and regulatory matters. Currently responsible for leading legal strategy across cross-functional projects, supporting executive leadership in risk-aware decision-making and business growth.
Trusted advisor to C-suite stakeholders, including direct engagement with the CEO, CFO and CMO, translating complex legal issues into practical business solutions. Proven track record structuring commercial frameworks, leading strategic initiatives, and managing cross-border legal matters. Background in top-tier law firm practice combined with strong in-house business acumen.
Overview
7
7
years of professional experience
Work History
In-House Legal Counsel
Royal Holiday
Mexico City, Mexico
08.2022 - Current
- Draft, negotiate, and structure a wide range of complex commercial agreements, ensuring alignment with business objectives and risk tolerance, including: Strategic alliances, supply chain and specialized services agreements, financial agreements, license agreements, Infrastructure and construction agreements.
- Serve as a strategic partner to marketing and business units, proactively identifying legal risks and enabling compliant execution of initiatives.
- Act as a key legal advisor to executive leadership, including direct and regular interaction with the CEO, translating complex legal matters into actionable business decisions.
- Lead high-impact discussions with C-level stakeholders (CEO, CFO, CMO), providing legal guidance on strategic initiatives and risk exposure.
- Coordinate and manage international legal strategy through external counsel across multiple jurisdictions.
- Lead, supervise, and develop a junior team, ensuring high-quality deliverables, prioritization, and alignment with legal strategy.
- Own the strategic management of a global trademark portfolio of 400+ trademarks across 14 jurisdictions, aligning IP protection with business expansion and brand positioning.
- Drive cost-efficiency strategies by conducting in-house trademark clearance analyses across multiple jurisdictions, reducing reliance on external counsel. Serve as a strategic partner to marketing and business units, proactively identifying legal risks and enabling compliant execution of initiatives.
- Led the strategic divestment of ~50% of the company's trademark portfolio, defining execution approach, coordinating stakeholders, and ensuring legal and commercial alignment.
- Appointed as “Change Ambassador” during a company-wide transformation program led by an external consultancy, selected by leadership to support commercial expansion and digital transformation initiatives and facilitate adoption of new processes across teams.
Law Clerk
Basham Ringe Y Correa, S.C.
Mexico City, Mexico
06.2019 - 08.2021
- Managed a portfolio of 100+ concurrent trademark matters for multinational clients across diverse industries.
- Advised clients on trademark protection and registration strategies in Mexico, not limited to execution but including positioning and risk assessment.
- Conducted clearance searches and developed legal strategies for registrability, including complex and non-traditional trademarks.
- Drafted and prosecuted trademark applications before IMPI, ensuring alignment with broader client IP strategies.
- Participated in both strategic planning and execution, working closely with senior attorneys on high-value matters.
- Conducted regular audits of client portfolios to ensure ongoing compliance with applicable laws and regulations related to intellectual property rights management.
- Drafted well-researched legal opinions addressing complex questions surrounding trademark validity or infringement allegations raised by opposing parties in disputes.
Education
Postgraduate Certificate - Corporate Law
Universidad Nacional Autónoma De México
Mexico City, Mexico05-2025
Artificial Intelligence in The Legal Sector - Legal Technology
Universidad De Las Américas Puebla
Mexico City, Mexico03-2025
Bachelor of Arts - Law
Universidad Nacional Autónoma De México
Mexico City, Mexico08-2021
Skills
- Executive Stakeholder Advisory (C-suite)
- Cross-functional Project Leadership
- Strategic Decision-Making Support
- Team Leadership & Development
- Business-Oriented Legal Thinking
- Intellectual Property Strategy & Portfolio Management
- Commercial Contract Structuring & Negotiation
- Corporate & Regulatory Advisory
- Legal Risk Assessment & Mitigation
- Cross-border Legal Strategy
Timeline
In-House Legal Counsel
Royal Holiday
08.2022 - Current
Law Clerk
Basham Ringe Y Correa, S.C.
06.2019 - 08.2021
Postgraduate Certificate - Corporate Law
Universidad Nacional Autónoma De México
Artificial Intelligence in The Legal Sector - Legal Technology
Universidad De Las Américas Puebla
Bachelor of Arts - Law
Universidad Nacional Autónoma De México