ALEJANDRA Valero
CDMX
Summary
Technically proficient Market Research Director with strong communication and team leadership skills. Proven success in growing businesses and client relationships, as well as building teams and developing individuals. Proficient in all methodologies and industries, including Product, Shopper, Brand Health and Equity, Segmentation, Price Studies and Neuroresearch, Package Evaluations and Volume Forecast; Satisfaction / NPS, Eye Tracker and Shelf Studies; etc.
Overview
35
35
years of professional experience
Work History
Director Market Research - Quantitative Studies
GDV-GROUP
11.2008 - Current
Designed powerful and cost optimal studies for clients of innumerable categories, ranging from services, education, FMCG, airlines, pharmaceuticals, B2B, etc.
Managed client relationship that led to important growth for the company, acquiring and sustaining new accounts.
Generated increased capacity by development of proprietary and standardized techniques and adapting new research methodologies
Presented data to clients in a friendly and action oriented manner, experts and non-experts.
Led and trained teams, developing their capacities, retaining and generating high employee satisfaction.
Associate Director
Procter & Gamble
01.1989 - 08.2008
Directed the Market Research function locally and globally (low income markets) to lead the business success, through the development of research programs and leading the team.
Education
Associate of Applied Science - Statistics
ITAM
Mexico City12.1994
Bachelor of Science - Chemical Engineer And Statistics
La Salle
Mexico City01.1989
Skills
- Problem Resolution
- Verbal and Written Communication
- Remote Office Availability
- Leadership
- Decision-Making
- Creativity
Accomplishments
Have won numerous accounts through practical, optimized and well founded proposals, including major Walmart account.
Languages
Spanish
Bilingual or Proficient (C2)
Timeline
Director Market Research - Quantitative Studies
GDV-GROUP
11.2008 - Current
Associate Director
Procter & Gamble
01.1989 - 08.2008
Associate of Applied Science - Statistics
ITAM
Bachelor of Science - Chemical Engineer And Statistics
La Salle
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