Alejandro Castillo

• Assigned to develop and grow company's LATAM market share, responsibilities are measured by KPI’s established by corporate. establish individuals objectives, goals, sales strategies for every fiscal year and implement to sales engineers and distributors, I support sales calls face to face with customers. Report directly to Headquarters in Germany and Head of Sales Director, attend executive meetings in US and Germany. High experience to implement automation process for continuous improvements in manufacturing process and quality, our major presence is in the Automotive, Aerospace, Home Appliance, Electronics, Consumers products, among the others.
• Implementation of B2B sales cycles
• Developed and grew market share
• Managed a team over 15 sales engineers
• Established sales strategies and objectives
• Worked closely with sales team in the field
• Reported to Headquarters in US and Germany
• Implemented continuous improvements in manufacturing processes and quality
• Serviced industries such as Automotive, Aerospace, Home Appliance, Electronics, Consumer products
• Developed and implemented comprehensive sales plans aligned with corporate objectives.
• Led strategic sales initiatives to enhance market penetration and revenue growth.
• Established key performance indicators to measure sales effectiveness and drive accountability.

• Promoted to this position by the president, starting from April 2012, to develop and grow company's Latin America market share. Managed a group of 6 salesmen in Mexico and development for distributors network throughout the countries in Central and South America, my main responsibilities are measured by KPI’s established by corporate, manage the corporate objectives, establish individuals objectives, goals, sales strategies for every fiscal year for each area, I work along with the distributors to establish the yearly quota with specific sales strategies to grow into their market share, I support the potential sales calls for special or large projects. Manage all the sales through distributors in LATAM, monitor the incoming business & billing weekly, to secure the monthly quotas. Organize territories in Mexico and Central and South America, I report directly to Headquarters in US, attend frequently to the executive meetings. I do seminars as professional speaker to educate to our customers on tool technology. Implement continuous improvements in manufacturing processes and quality comprises all industrial segments such as automotive, aerospace, medical, HVAC, electronics, appliances, energy, oil, among the others.
• Led cross-functional teams to streamline sales processes, improving operational efficiency and customer satisfaction.
• Developed and implemented strategic sales plans to enhance market share and drive revenue growth.
• Define KPI’S & sales strategy
• Create business plans for every fiscal year (Quotas)
• Review calendars, forecasts, and new business
• Forecasting each business segment & implementation
• Create budget for every fiscal year
• CRM & ERP Management and Implementation
• Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.

Previous position from April 2010 through April 2012 as Product Manager to administrate the existing products to lead them to competitive market. Develop and implement new products. provide training to the sales engineers and distributor word wide, I create comparison charts for competitive products to do remarks and highlight features, reported directly to the President, and my activities were measured through KPI’s established from goals and objectives in every fiscal year. I normally in my duties I had to interact with different departments such as engineering, productions, purchasing, sales, service, I created literarure, drawing and all product information, implement marketing campaing to launch the new products. Orgonized and attend trade show.

• Marketing: establish pricing, create literature as: Part List, Operation Manual, Brochures, and Marketing plan for launch of the product.
• Prioritized roadmap in order to achieve product goals and metrics.
• Engineering: work with a team of engineers to create the product scope, the design, pro type and establish product characteristics, once is decided the create a new product
• Purchasing and Materials: calculate minimum and maximum levels of inventory and re-order points, search in to the local or overseas to develop suppliers to manufacture sub-assemblies or completes assemblies
• Sales: implement the marketing plan through the sales organization to make the product training, customer sales calls, product orientation, and create international business opportunities for OEM products.
• Developed and executed product roadmaps to enhance customer satisfaction and drive revenue growth.
• Led cross-functional teams to launch innovative product lines aligned with market trends.
• Conducted competitive analysis to adjust product positioning and optimize pricing strategies effectively.
• Developed product documentation to communicate upcoming features and products to internal teams.

• Assigned to this position to develop and grow company's Mexico market share in the Automotive Industry e.i. Car Assembly Plants and Tier 1 & 2 (sub-assemblers for auto parts), create new opportunities with existing customers, bring in new customers, participate in special projects for automation, maintain the relationship with distributors to establish sales goals for every fiscal year, develop new distributors throughout the country, I reported directly to he Business Development Manager in US. Create every fiscal year new business plans to include the sales goals, objectives.
• Developed and implemented strategic sales plans to drive revenue growth and market share expansion.
• Led cross-functional teams to enhance product knowledge and improve customer engagement strategies.
• Established key performance indicators to monitor sales effectiveness and drive accountability across the team.
• Cultivated strong relationships with clients, enhancing customer loyalty and retention through exceptional service delivery.
• Increased sales revenue by developing and implementing effective sales strategies.

• I started as Territory Sales Manager at Mountz in 2000, during 3 years, My territory consisted of the state of Nuevo Leon, Coahuila, Durango and San Luis Potosi, I developed and grew sales with selling directly to our customers, I received the territory with sales of $50,000 per year. and I grew the sales up to $500,000 of total revenue by the third year, I grew the company's market share in the region, my responsibilities were to make the Target Marketing Plan for every year, established the quotas by product segment, after my third year, I was appointed by the national Sales Manager to take the position of Senior Sales Manager, to train others territories and manage specific products, I was assigned as business development for all the Auto makers in Mexico and I develop the business to the oil and energy industry that owns by government.

• I worked as Sales Field Engineer in the North of Mexico, my territory was, Nuevo Leon, Coahuila, Zacatecas, San Luis Potosi and Chihuahua, with the responsibilities develop new business to implement new technologies such as : hydraulic torque equipment, cutter for pipelines, hydraulic splitters into the Oil & Energy Industry, to promote the product to change the mindset to the engineers and operators to use a safer technology, minimize risks, injuries, maintenance period, for all heavy equipment such as; heat changer, compressors, gas turbines, energy generators, etc, within my responsibilities was handle the entire process for bidding for all public procurements.