ALEJANDRO DESENTIS MARTINEZ LASTRA
Marketing & Digital Strategy Specialist
Mexico City
Summary
Goal-oriented recruiting professional motivated to achieve demanding targets under tight deadlines. Proficient in developing and overseeing diverse candidate pipelines, marketing plans and advertising strategies.
Overview
4
4
years of professional experience
Work History
Digital Insight Marketing
10.2024 - Current
- Actively seek and engage with new clients, presenting the agency's services and solutions that cater to their marketing needs.
- Using Semrush, perform in-depth digital marketing research, tracking brand performance, SEO analysis, keyword research, and competitive insights.
- Utilize the Facebook Ad Library to analyze competitors' social media advertising strategies. By examining the ads of various brands, gain insight into their marketing approaches, which then we use to guide and advise clients on best practices.
Lola Films
06.2023 - 10.2024
- In charge of pre-production, production, and post-production of campaigns for certain accounts.
- Constant contact with the client to organize the productions and delivery of photo and video.
- Making presentations of creative ideas to present to the client for selected campaigns.
Campaign Manager
Gum Gum
01.2022 - 06.2023
- Manage the setup of the campaigns in our systems, including Ad Manager and any third-party services (DCM, MOAT, etc)
- Participate in the pre-sales process alongside Strategy and Account Management teams to ensure any operational details are taken into account for proposals, including avails checks, benchmarks and insights about past campaigns.
- Sharing final reporting and relevant insights and recommendations at the end of the campaign for any wrap-up decks Account Managers will present to clients.
- Use of different platforms such as Ad Manager, Demo Manager, Jira, Atlassian, Salesforce, among others.
Account Manager
Just Premium
08.2021 - 01.2022
- Direct contact with clients (client facing)
- Manage of multiple accounts
- Involved in all internal processes to launch certain campaigns.
Education
Master’s - digital marketing & E-Commerce
Universidad EAE Madrid
01.2025
Degree - International Business
Universidad Iberoamericana
01.2020
High School Diploma - undefined
Sierra Nevada Interlomas Preparatoria
01.2016
Skills
- Spanish (native)
- English (fluent)
- Microsoft Office 365
- Journalism and Sports Marketing (Anahuac MAYAB)
- UDEMY Digital Marketing
- Content Strategy for Social Media Course
- Marketing campaign analysis
- B2B Marketing
- CANVA
- WordPress
Timeline
Digital Insight Marketing
10.2024 - Current
Lola Films
06.2023 - 10.2024
Campaign Manager
Gum Gum
01.2022 - 06.2023
Account Manager
Just Premium
08.2021 - 01.2022
Degree - International Business
Universidad Iberoamericana
High School Diploma - undefined
Sierra Nevada Interlomas Preparatoria
Master’s - digital marketing & E-Commerce
Universidad EAE Madrid
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