Alejandro Soto Garcia
B. International Business
Monterrey
Summary
Dedicated Retail professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Proactive and achievement-oriented, bringing 13 years of merchandising and leadership experience. Articulate communicator, natural leader and organized manager.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Senior Category Manager
AutoZone de México
Monterrey
01.2019 - Current
- Accessories Group - Managing sales floor categories with a annual objective of sales +$2,800MM MXN
- Leading a team of retail professionals, offering mentoring and coaching to build knowledge and skills.
- Practiced standard sourcing process of opportunity assessment through supplier on-boarding to achieve goals.
- Researched, prepared for and led supplier negotiation process for managed category.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Identified and reported key performance indicators to define successful category management.
- Incorporated suggested changes to layouts and promotions to drive sales.
- Maximized category turnover through proactive management strategies.
- Monitored market to capitalize on latest trends and competitive pricing.
Senior Category Manager
SORIANA (retailer)
Monterrey
02.2011 - 02.2019
- Managed more than 9 categories in home improvements and technology with annual sales of $800MM MXN
- Researched, prepared for and led supplier negotiation process for managed category.
- Identified and reported key performance indicators to define successful category management.
- Incorporated suggested changes to layouts and promotions to drive sales.
- Monitored market to capitalize on latest trends.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Quality Analysis Specialist
Geométrica De México (Industrial Developments)
Monterrey
01.2010 - 02.2011
- Support obtaining certifications ISO9001 y OHSAS
- Collaborated with management to provide training on improved processes and assisted with creation and maintenance of quality training.
- Provided regular updates to team leadership on quality metrics by communicating consistency problems or production deficiencies.
- Developed and maintained quality assurance procedure documentation.
- Analyzed quality and performance data to support operational decision-making.
Education
BBA - International Business Management
ITESM, Campus Monterrey
Monterrey Mexico 05.2006 - 12.2010
International Summer Exchange - Project Management And Negotiations in Europe
Universidad Sacre Coeur Milano
Milan, Italy 07.2008 - 08.2008
International Summer Exchange - Entrepreneurship
Jönköping University
Jönköping, Sweden 06.2009 - 08.2009
International Summer Exchange - Business Policy And Strategy
Chinese University of Hong Kong
Hong Kong, China 06.2010 - 08.2010
Skills
Category Reviews and Development
Additional Programs
- 2011. KARRASS Negotiation Seminar
- 2012. Dale Carnegie Seminar
- 2021. “Leaders who Transform” / EGADE ITESM
- 2023. Power Management Skills program / ICAMI
Attended Fairs
- Canton Fair, Guangzhou China
- CES Fair, USA
- AAPEX / SEMA SHOW , USA
- ASD SHOW, USA
Timeline
Senior Category Manager
AutoZone de México
01.2019 - Current
Senior Category Manager
SORIANA (retailer)
02.2011 - 02.2019
International Summer Exchange - Business Policy And Strategy
Chinese University of Hong Kong
06.2010 - 08.2010
Quality Analysis Specialist
Geométrica De México (Industrial Developments)
01.2010 - 02.2011
International Summer Exchange - Entrepreneurship
Jönköping University
06.2009 - 08.2009
International Summer Exchange - Project Management And Negotiations in Europe
Universidad Sacre Coeur Milano
07.2008 - 08.2008
BBA - International Business Management
ITESM, Campus Monterrey
05.2006 - 12.2010
Similar Profiles
Miguel Ángel Villarauz TorresMiguel Ángel Villarauz Torres
Specialist Engineer. at CNOC - Uninet S.A. de C.V.Specialist Engineer. at CNOC - Uninet S.A. de C.V.
ANEL RODRÍGUEZ MARTÍNEZANEL RODRÍGUEZ MARTÍNEZ
Control Documental Y Analista at Worley Engineering de México, S.A. de C.V. (Worley México)Control Documental Y Analista at Worley Engineering de México, S.A. de C.V. (Worley México)
GUSTAVO SANTIAGO LÁZAROGUSTAVO SANTIAGO LÁZARO
Titular De La Unidad De Modernización Administrativa E Informática at Comisión del Agua del Estado de México, Gobierno del Estado de MéxicoTitular De La Unidad De Modernización Administrativa E Informática at Comisión del Agua del Estado de México, Gobierno del Estado de México
Jesús Alberto Anleu ChapaJesús Alberto Anleu Chapa
FOCUS Missionary at Fellowship of Catholic University Students (FOCUS)FOCUS Missionary at Fellowship of Catholic University Students (FOCUS)
OTTONIEL GUGLIETTAOTTONIEL GUGLIETTA
IT Country Manager at GM Financial MexicoIT Country Manager at GM Financial Mexico