ALESSANDRA SONSINI

Collaborating with key accounts to conceptualize, strategize, and execute innovative digital initiatives leveraging VTEX solutions and products.

Upselling new product and services according to the customer’s needs, bringing growth and competitive advantage.

Defined growth strategies for e-commerce, marketplaces, and last-mile delivery services.

Oversaw digital ecosystem strategy and implementation (SEO, SEM, CRM, SMS, PR) while managing a team of 5 managers.

We create nourishing and delicious meal and we bring them to your door.

Hired, led and developed the whole team ( 5 people).

Served +10,000 dishes in one year of activity.

Directed budget allocation for digital and non-digital channels

Implemented a comprehensive strategy to enhance brand visibility and optimize conversions.

Oversaw high-efficiency digital campaigns tied to revenue and KPIs.

Guided the creative team in crafting customer-centric campaigns, and managed the hiring, leadership, and development of a 5-person Marketing team.

Defined the campaign calendar to foster brand affinity, awareness, and achieve revenue targets.

Lead the creative team in crafting customer-centric campaigns and ensured seamless implementation across both digital and non-digital channels.

Designed and implemented marketing strategies to expand brand awareness and support corporate business objectives while responsible for marketing budget.

In charge of new launches purchasing decisions according to P&L.

Managed an assistant Brand manager and a team of 11 Makeup Artist.

Oversaw Travel Retail key accounts and Balkans local markets, orchestrating annual promotional calendars, budget management, and conducting comprehensive analysis to assess promotion efficacy.

Led end-to-end product launches in collaboration with cross-functional teams and global regions to ensure cohesive campaign execution and maximize brand impact.

Contributed in the development of collection briefing, POS material, communication tools and training assets of new collections.