Alethia Melissa Magaña García
CIUDAD DE MEXICO
Summary
Strategic and results-oriented Business Development Manager with proven leadership across diverse industries including biometric technology, telecommunications, retail, and oil & gas. Specialized in driving growth in Latin America with a strong focus on the government sector. Skilled in building high-impact relationships with integrators and partners to position global brands within public institutions. Known for guiding cross-functional teams, adapting international technologies to local markets, and delivering measurable business outcomes. Holds a Bachelor’s Degree in Food Chemical Engineering and an IELTS certification (Band 7), demonstrating advanced English proficiency and global communication capabilities.
Overview
14
14
years of professional experience
Work History
Business Development Manager – Biometric Solutions (LATAM)
HID Global
09.2022 - Current
- Lead business development initiatives for the Biometric Solutions Business Unit across Latin America, with a strategic focus on the government sector
- Position HID Global as a trusted global manufacturer of identity technologies, including fingerprint readers, facial recognition software and hardware, and document readers
- Establish and nurture relationships with integrators and strategic partners to strengthen brand positioning within federal and local government markets
- Identify and pursue new opportunities with public institutions, driving regional growth and expanding HID’s footprint in the government space
- Collaborate with internal teams to ensure product offerings meet regulatory standards and align with the specific needs of public sector clients
Business Development Manager – Telecommunications Sector
DetuCel
01.2018 - 01.2022
- Led business development strategies for the Mexican market, focusing on telecom solutions and infrastructure expansion
- Built and maintained relationships with key clients, integrators, and government entities to drive adoption of connectivity technologies
- Identified market opportunities and tailored proposals to meet the evolving needs of public and private sector clients
- Collaborated with technical teams to align commercial strategies with product capabilities and regulatory requirements
Sales Manager – Oil & Gas Sector
Grupo Cemsa
01.2017 - 01.2018
- Led commercial operations and client engagement strategies within the Oil & Gas industry, focusing on industrial solutions and specialized equipment
- Managed key accounts and developed tailored proposals to meet the technical and operational needs of energy sector clients
- Built strong relationships with procurement teams and decision-makers across major oil and gas companies
- Coordinated with engineering and logistics teams to ensure timely delivery and compliance with industry standards
Business Development Executive – Retail Sector
Analyse2 (Finnish Company)
01.2014 - 01.2017
- Led business development initiatives in Mexico for the retail industry, supporting the expansion of data-driven solutions for category management and consumer analytics
- Built strategic relationships with key retail clients to introduce innovative planning and optimization tools
- Collaborated with international teams to adapt Finnish retail technologies to the Mexican market
- Identified growth opportunities and tailored solutions to meet the evolving needs of retailers and consumer goods companies
Sales Representative – Mexico Market
Kraft Foods México
01.2012 - 01.2014
- Managed sales operations and client relationships within the Mexican market, contributing to the growth of key product lines
- Executed promotional strategies and collaborated with distributors to optimize product placement and visibility
- Analyzed market trends and consumer behavior to support sales forecasting and performance tracking
Education
Bachelor’s Degree - Food Chemical Engineering
Universidad Iberoamericana
01.2014
Skills
- Negotiations
- Strategic partnerships
- Business development
- Goals and performance
- CRM management
- Strategic business planning
Languages
Spanish – Native
English – Advanced (IELTS Overall Band Score: 7)
Timeline
Business Development Manager – Biometric Solutions (LATAM)
HID Global
09.2022 - Current
Business Development Manager – Telecommunications Sector
DetuCel
01.2018 - 01.2022
Sales Manager – Oil & Gas Sector
Grupo Cemsa
01.2017 - 01.2018
Business Development Executive – Retail Sector
Analyse2 (Finnish Company)
01.2014 - 01.2017
Sales Representative – Mexico Market
Kraft Foods México
01.2012 - 01.2014
Bachelor’s Degree - Food Chemical Engineering
Universidad Iberoamericana
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