Alexa Uszkay
Collingwood
Summary
Dynamic and results-driven marketing professional with experience across a range of marketing channels, including paid advertising, content creation, and social media management.
Overview
8
8
years of professional experience
Work History
Demand Generation Specialist
Irwin
08.2022 - Current
- Managed and optimized paid ad campaigns across LinkedIn, Google Ads, and other platforms, generating over $4.25M in revenue by driving high-quality leads through strategic audience segmentation.
- Created compelling ad creatives using Canva, ensuring brand consistency and visual appeal while collaborating with the sales team to improve lead follow-up strategies.
- Monitored and analyzed campaign metrics (CPC, CTR, conversion rates), optimizing ads to maximize ROI and enhance lead quality.
- Developed and executed targeted content and promotional strategies to align with marketing initiatives, boosting lead generation and sales pipeline growth.
Marketing Coordinator
Irwin
09.2021 - 08.2022
- Coordinated and executed webinars and events, managing content creation, promotion, and logistics to maximize engagement and lead generation.
- Managed email campaigns, creating compelling content and optimizing strategies to drive audience engagement and nurture leads.
- Oversaw LinkedIn social media, curating content to build brand awareness and foster community engagement.
- Contributed to messaging, branding initiatives, and wrote blog posts, e-books, and case studies to reinforce brand authority and consistency.
Data Analyst & Marketing Co-op
Irwin
01.2021 - 04.2021
- Conducted research and gathered data on investors to enhance and update Irwin’s flagship product, contributing to the development of a comprehensive and accurate database while demonstrating strong attention to detail.
- Gained hands-on marketing experience in a tech startup, working across multiple channels such as advertising, email campaigns, and social media management to drive engagement and brand visibility.
Sales Intern
Dash Hudson
09.2019 - 12.2019
- Supported Account Executives by creating customized product demos and sales presentations for prospect meetings, ensuring alignment with client needs.
- Assisted throughout the sales cycle, helping AEs with prospect outreach, follow-ups, and maintaining sales materials.
- Managed sales performance data, tracking key metrics and presenting updates during weekly team meetings to drive insights and strategy.
Ski Instructor
Craigleith Ski Club
01.2024 - 04.2024
- Instructed U6 children in foundational skiing skills, creating a fun and supportive learning environment to help them develop confidence and technique on the slopes.
Camp Counselor
Pedal Heads
06.2017 - 08.2020
- Instructed children of varying ages in foundational bike riding skills, creating personalized lesson plans to build confidence, coordination, and safety, while fostering a fun and supportive learning environment.
Education
Bachelor of Commerce - Marketing
Dalhousie University
Halifax, NS09-2021
Skills
- Digital marketing
- Business revenue generation
- Strategic planing
- Lead nurturing
- Social media management
- Content creation
Timeline
Ski Instructor
Craigleith Ski Club
01.2024 - 04.2024
Demand Generation Specialist
Irwin
08.2022 - Current
Marketing Coordinator
Irwin
09.2021 - 08.2022
Data Analyst & Marketing Co-op
Irwin
01.2021 - 04.2021
Sales Intern
Dash Hudson
09.2019 - 12.2019
Camp Counselor
Pedal Heads
06.2017 - 08.2020
Bachelor of Commerce - Marketing
Dalhousie University
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