Summary
Overview
Work History
Education
Skills
Software
Timeline
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Alexa Villarruel Díaz

Corporate Communications, PR, & Marketing Specialist
Mexico City

Summary

Trilingual communication and marketing consultant specializing in corporate communications and public relations. Experienced in developing and executing strategic communication plans for international organizations and clients across diverse industries. Proven track record of improving brand perception and engaging stakeholders through measurable results. Proficient in navigating complex cultural landscapes and building strong relationships with diverse audiences. Recognized for a creative, passionate, and empathetic approach, leveraging a multidisciplinary and intercultural perspective.

Overview

5
5
years of professional experience
5
5
years of post-secondary education
4
4
Languages

Work History

Senior Communications Specialist

JeffreyGroup
Mexico City
08.2024 - Current
  • Drive Corporate reputation by leading and implementing strategic internal, external and digital corporate communication plans for global companies like AstraZeneca and Mastercard.
  • Enhance employee experience by developing and implementing internal communication strategies, events, and campaigns achieving 2-6 engagement points in latest employee satisfaction survey.
  • Implement corporate and C-Executive social media strategies which expand LinkedIn annual following by 17% while maintaining a consistent brand voice
  • Boost audience reach and increase positive coverage through targeted outreach with regional media, influencers and specialized stakeholders.
  • Coordinated executive thought leadership efforts to establish credibility within the industry and attract new business opportunities.

Communications Specialist

JeffreyGroup
Mexico City
08.2022 - 08.2024
  • Participated in the development and implementation of internal, external and digital corporate communication plans for global companies like AstraZeneca, Mastercard & Salesforce.
  • Developed engaging storytelling and text for a wide variety of internal and external materials, including articles, multimedia scripts talking points for executives, press releases, newsletters, and other announcements
  • Increased C-Executive social media activity by 121% with the creation of compelling content, including blog posts,articles and social media updates and art copy.
  • Organized successful company events that fostered positive relationships with stakeholders and promoted brand awareness.

Content Partnership Coordinator

Mexico Business Group
Mexico City
01.2020 - 03.2022
  • Created public relations and content exchange strategies for a specialized B2B media outlet with over 90k monthly visitors.
  • Served as a liaison between internal teams and multi-sector partners, including tech, energy, healthcare, startups, among others, facilitating successful cooperation on joint projects.
  • Monitored partnership performance metrics to identify areas for improvement and implement necessary changes.

Education

Diploma - Fashion Business

Istituto Lorenzo De Medici
Florence, Italy
02.2022 - 05.2022

Diploma - Fashion & Luxury Marketing & Communication

Universidad Complutense De Madrid + Elle Education
Madrid, Spain - Remote
09.2021 - 12.2021

Bachelor's Degree - Marketing & Communication

Monterrey Institute of Technology
Mexico, México
08.2015 - 12.2019

Skills

  • Internal & employee engagement communication

  • External communication & PR: Media, Influencer and multi-stakeholder Relations

  • Social media strategy & content creation

  • Creation of holistic communication plans, strategy and campaigns

  • Creative & corporate storytelling & writing: press releases, briefs, presentations, scripts, articles, email marketing, among others

  • Spokesperson materials for executives: speeches, talking points, key messages, ghostwriting, among others

  • Event coordination & execution

  • Management of cross-functional teams

  • Regional and global-level focus

  • Vast knowledge and experience in the pharmaceutical, technology, finance, and energy sectors

  • Excellent interpersonal skills and ability to navigate complex multicultural environments

Software

Microsof Office

Google Workspace Analytics

Canva

Talkwalker

Muckrack

Klear

Hypestat

Meta Workplace

Workvivo by Zoom

Timeline

Senior Communications Specialist

JeffreyGroup
08.2024 - Current

Communications Specialist

JeffreyGroup
08.2022 - 08.2024

Diploma - Fashion Business

Istituto Lorenzo De Medici
02.2022 - 05.2022

Diploma - Fashion & Luxury Marketing & Communication

Universidad Complutense De Madrid + Elle Education
09.2021 - 12.2021

Content Partnership Coordinator

Mexico Business Group
01.2020 - 03.2022

Bachelor's Degree - Marketing & Communication

Monterrey Institute of Technology
08.2015 - 12.2019

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Alexa Villarruel DíazCorporate Communications, PR, & Marketing Specialist