Creative and results driven professional with a strong background in brand development, Graphic design, administrative support, and lead generation. Proven track record in building and launching products, crafting compelling brand identities, and managing successful digital marketing campaigns. Recognized for honesty, responsibility, and adaptability, with a passion for learning and applying new skills to drive meaningful impact within organizations. Committed to continuous personal and professional growth while contributing to team success.
Hi, I’m
Alexander Platon Franco
Brand Lead / Creative Strategist
Xalapa, Veracruz
Summary
Overview
6
years of professional experience
2
Languages
Work History
Citrusense
Co-Creator/ Brand Manager
08.2024 - Current
Job overview
- Played a key role in building and launching a natural powdered lime juice brand, from concept development to market introduction.
- Directed brand identity creation, including logo design, packaging, web desgin and storytelling that reflect the company’s vision and values.
- Managed marketing strategy and digital presence, leading content creation, social media growth, and community engagement.
- Coordinated with suppliers and production partners to ensure consistent product quality and timely deliveries.
- Supported international expansion efforts by assisting with export, FDA, and Halal certification processes for the U.S. and UAE markets.
- Represented the brand at trade fairs and local events to increase visibility and build B2B relationships.
Hispand
Lead generation agent
08.2022 - 06.2024
Job overview
- Lead generation for car insurance and Home warranty coverage
- Outbound calls to potential clients and transfers with consent to authorized agent
- Professionally complete transfer or handle any other situation
- Audit agents transfer calls to make sure the are doing transfers correctly
- Developed and executed targeted lead generation strategies, significantly increasing the quality of sales leads and engagement.
- Conducted in-depth market research to identify potential clients, enhancing outreach efforts and improving conversion rates.
ELLE Products S. De R.L. De C.V.
Administrative Assistant /Graphic Designer
07.2019 - 06.2022
Job overview
- Managed and organized documentation required for audits and certifications, ensuring accuracy and compliance.
- Maintained operational logbooks for packing facilities and both organic and conventional lime orchards.
- Translated technical and certification documents for the Quality and Compliance departments.
- Designed digital and print materials including flyers, posters, banners, illustrations, and social media content.
- Managed scheduling and correspondence, ensuring timely communication and fostering positive relationships with clients and vendors.
- Led brand identity development for sister company FF Natural Mexico, including creation of the company mascot, a full logo rebrand, and packaging design for 10 lb and 40 lb export boxes.
Education
UNITEC
from Graphic design
08-2022
University Overview
online
Skills
Microsoft Office
References
References
- Diana Diaz/ e.l.l.e.products@hotmail.com
- Laadi Laura Alvarez/ contacto@citrusense.com
Timeline
Co-Creator/ Brand Manager
Citrusense
08.2024 - Current
Lead generation agent
Hispand
08.2022 - 06.2024
Administrative Assistant /Graphic Designer
ELLE Products S. De R.L. De C.V.
07.2019 - 06.2022
UNITEC
from Graphic design