Alexandro Narro
Bachelor Of Commerce And International Business
San Luis Potosi
Summary
Sales Director with 9 years of experience in B2B and B2C sales, generating increased revenue, expansion in market share and high customer satisfaction and solutions. Proven ability to manage high-performance teams, generate and execute strategy sales and strong solidification with key clients.
Achievements include a 20% increase in revenue, a 30% increase in new customer acquisition, and a 40% increase in repeat business.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Sales Director, Business Development
Brewery Villacastel
San Luis Potosi
05.2020 - 10.2023
- Successfully led a team of 5 sales representatives to exceed quarterly sales goals by 25%, resulting in a $1M revenue increase.
- Developed and implemented a new sales strategy that generated $400K the first quarter in a new product line.
- Conducted market research and identified new business opportunities, resulting in a 20% increase in sales flow.
- Implemented a comprehensive sales training program that increased sales team productivity by 25% and improved the average deal closing rate by 80%.
- Established and maintained strong relationships with key clients, resulting in a 50% increase in repeat business and a 20% increase in referral sales.
- Collaborated with marketing and product teams to develop targeted sales campaigns and materials, resulting in a 35% increase in lead generation and a 50% improvement in conversion rates.
Regional Director of Sales and Operations
Trashumante Group
San Luis Potosi
02.2014 - 02.2020
- Hired and trained a team of 140 people in the 3 restaurants, supervising their performance and ensuring high quality service, having a turnover of 10% annually.
- Developed and executed a marketing strategy, combined with costumer feedback with data analysis, resulting in a 15% increase in customer retention and a 10% increase in average ticket, generating 2.4 semi-annual revenues.
- Implemented cost-savings measures, including renegotiating supplier contracts and optimizing inventory management, resulting in a 15% reduction in operating costs and a 5% increase in profit margins, representing 1.2M semi-annual extra profit.
- Managed and supervised the daily operations of high-volume restaurants, consistently achieving a 95% customer satisfaction rate and exceeding revenue goals by 8%, year-over-year, representing 4M per year.
- Developed and managed a sales budget that resulted in a 15% reduction in expenses and a 10% increase in ROI.
Sales Manager
Sergio Massieu Catering
Queretaro
02.2011 - 01.2014
- Increase in the client portfolio by 30% annually compared to each year, with 25% repeat clients, this represented 6.5M annual sales income.
- Development of new offers, combined with costumer needs, which represented an increase in the average ticket of 15%, generating income of 3M.
- Creation of new menus, with lower costs, to attack another market, this generated sales that represented 20% of our income, representing 5.6M
- Supervision of the entire organization and staff of the event from start to finish, to ensure that the client is completely satisfied and thus generate the recommendation that brought us new clients.
Education
Bachelor of Commerce And International Business - Business Administration And Management
EBC
Queretaro 01.2013 - 01.2017
Skills
Sales forecasting and budgeting
Timeline
Sales Director, Business Development
Brewery Villacastel
05.2020 - 10.2023
Regional Director of Sales and Operations
Trashumante Group
02.2014 - 02.2020
Bachelor of Commerce And International Business - Business Administration And Management
EBC
01.2013 - 01.2017
Sales Manager
Sergio Massieu Catering
02.2011 - 01.2014
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