Summary
Overview
Work History
Education
Skills
Languages
Projects
Timeline
Generic

Alexis Orihuela Guerrero

General Manager / Commercial Director
CDMX

Summary

Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.


Customer-oriented General Manager with 3 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.

Overview

15
15
years of professional experience
3
3
years of post-secondary education

Work History

Operations Assistant

Alfor impresores
09.2009 - 04.2011

Planning, management, support to the administrative area, billing,

activities, supervision of finished product and customer service.
Solutions executor (project manager) for SME market. Project leader. Advisor in technical support to the printing team and quality control of finished products.

Solved problems timely and effectively, ensuring customer satisfaction.

Customer Service Executive

Sears Roebuck de México
10.2011 - 02.2012

Customer service. Attention to the general public, relationships with difficult clients, verifying credits, billings and convincing not to cancel credit.
Attention to overdue portfolio. Support to the administrative area in logistics and planning.

Contributed towards improving overall customer feedback scores by consistently delivering high-quality service experiences.

Reservations Executive

Tutti in Viaggio Hoteles y Servicios S. de R. L.
03.2012 - 12.2013

Customer Service, Reservations, customer portfolio monitoring.

Attention to overdue portfolio. Direct dealing with difficult clients and conflict management. Administrative attention to various clients to provide the best solution in logistics and reservation management. Short and medium term vacation plans. Sales through gold, platinum and diamond membership sales plans.

Direct dealings with end clients and multinationals. Support to the administrative area in collections, sales management and resistance to change.

I improved the company's portfolio by more than 30% during my work stay. Increased and improved relationships with past and new clients.

  • Collaborated with sales team to optimize revenue from group bookings and special events.
  • Enhanced customer satisfaction by efficiently managing and processing reservation requests.

Broadcast Sales Executive

Grupo Diez Tecnología s.a. de c.v.
03.2014 - 10.2018

100% sales in the field, attention to individual clients and high-prestige companies such as Televisa, Tv Azteca and radio stations, follow-up of a wide portfolio of clients.

Direct dealings with clients, via email, telephone and mostly office visits.
Extensive knowledge of audio, video and network equipment. Opening and closing of projects.

Support to the administrative area, follow up and coordinate orders. Make purchase orders for suppliers. Support with work orders verifying sales prices, delivery control. Make invoices, do collection work. Create delivery formats according to the characteristics requested by each client to receive invoices.


Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.


Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.

Broadcast Sales Executive

Magnum Soluciones Digitales s.a. de c.v.
11.2018 - 12.2020

Sales focused on broadcast to the broadcast sector, such as television and radio stations.
Opening of new accounts, opening of projects, turnkey projects, treatment at managerial and executive level, closing of projects. Hold conferences on products or brands at an engineering level
Monitoring of projects from opening, negotiation, closing, purchase requisition, purchase order, billing and collection management.
Ability to work under pressure, focused on working under results/goals, availability to travel. Ability to work as a team.

Sales Coordinator

Magnum Soluciones Digitales s.a. de c.v.
12.2020 - 03.2023

Establish sales objectives together with the general director. Participate in the selection, training and development processes of the sales team under your charge.
Form and strengthen relationships with clients and strategic partners. Supervise the tasks assigned to the team.
Create a friendly work environment with the team and other areas of the company.
Develop job roles.
Supervise the tasks assigned to the work team, always focused on sales and compliance with the company's objectives.

Reviewed sales performance data regularly to identify areas for improvement and implement corrective actions when needed.

Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.

Maintained long-term relationships with high net-worth clients.

Provided effective recommendations to increase customer satisfaction and marketing effectiveness to secure long-term accounts.

Collaborated with marketing team to develop targeted promotional materials and campaigns.

Coordinated product demonstrations and presentations to showcase key features and benefits to potential clients.

Sales Director

Magnum Soluciones Digitales s.a. de c.v.
03.2023 - Current

Establish sales objectives, by business vertical.
Planning and execution of strategies to achieve sales objectives. Establish goals and objectives of each area.
Define objectives, quotas and incentives of each collaborator.
Creation of new business relationships and new strategic partners. Great capacity for business opening, monitoring and closing at management level.
Coordinator of events such as: exhibitions, product webinars, workshops, product presentations.
Supervision of all areas involved with sales process: pre-sale, post-sale and administration.
Always focused on selling, supporting sellers in closing sale, reducing expenses and maintaining budgets.
Responsible for reviewing accounts receivable and accounts payable.
Leader of a team of 20 people, always supporting each area to meet assigned objectives and a good environment within the office.

Managed budget implementations, employee evaluations, and contract details.

Managed budget implementations, employee reviews, training, schedules, and contract negotiations.

Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.

Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.

Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.

Implemented business strategies, increasing revenue, and effectively targeting new markets.

Hired, trained and built high-performing team of sales representatives.

Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.

Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.

Updated products, service agreements and pricing to retain competitive advantage and generate new customers.

Education

High School Diploma -

Instituto Elizabeth Blackwell
Estado De Mexico
05.2008 - 05.2011

Bachelor's Degree in Business Administration - Business Administration

Unitec
Mexico City
05.2001 -

Skills

Wide and solid portfolio of clients in the broadcast and telecommunications sector, solid relationships at the user, engineering and management level with all the broadcasters in the country

Extensive knowledge in the field of the broadcast and telecommunications industry

Great ability to create solid relationships

Accustomed to working by objectives

Leader Charismatic Ease of speech Seller

Able to handle multiple projects at the same time
Excellent capacity for teamwork, leader in every sense of the word

Positive Attitude

Reliability

Strong Problem Solver

Relationship Building

Languages

Español
Ingles

Projects

OCTOBER 2021: AKRON STADIUM Project, “signal 1906” sale,design, implementation, start-up and training of a digital signage system in 850 points throughout the stadium in GDL, Jalisco. 900K usd project

NOVEMBER 2022: Sale of broadcast equipment for the remodeling of the “city channel, Capital 21”. 680k usd project

OCTOBER 2022: Implementation of LED screen in the new Telemundo studios. 350k usd project

JUNE 2024: Design and implementation of broadcast equipment and LED monitors for studio remodeling at ESPN. 350k usd project

MAY 2023: Project with “El Heraldo de México” sale and installation of broadcast equipment. 150k usd project

OCTOBER 2022: Televisa, “World Cup”: design, sale, logistics of LED screen, delivered and installed in Qatar 2022, additional, rental of 3G and 4G transmission equipment. Project 280k usd

MAY 2024: Sale of streaming products for broadcast to “UNO TV” 180k usd project

APRIL 2024: Sale and launch of audio console for Televisa. Project 350k usd

NOVEMBER 2021: Senate of the Republic, sale and installation of broadcast equipment. Project 550k usd

JANUARY 2024: Design and implementation of MAM and storage for 200k usd project

JUNE 2023: MAM and storage for “Red Rum” (post production company) 60k usd project “CAPITAL 21”

OCTOBER 2023: Design and implementation of cloud for signal contribution and distribution among 32 television stations around the republic. Televisa Regionales, 140k usd project


ACHIEVEMENT AS CEO

At the beginning of 2023, upon assuming the position as CEO of the company. 

The company was in a very difficult time in a financial sense. Based on work and leading a sales, pre-sale, post- sale and administrative team, we have managed to reduce the debt amount that existed in 2023 to 20%.

Even with this, although it was very difficult, we managed to maintain good prestige in the market, we retained our technological partners and even increased the portfolio of solutions.

Timeline

Sales Director

Magnum Soluciones Digitales s.a. de c.v.
03.2023 - Current

Sales Coordinator

Magnum Soluciones Digitales s.a. de c.v.
12.2020 - 03.2023

Broadcast Sales Executive

Magnum Soluciones Digitales s.a. de c.v.
11.2018 - 12.2020

Broadcast Sales Executive

Grupo Diez Tecnología s.a. de c.v.
03.2014 - 10.2018

Reservations Executive

Tutti in Viaggio Hoteles y Servicios S. de R. L.
03.2012 - 12.2013

Customer Service Executive

Sears Roebuck de México
10.2011 - 02.2012

Operations Assistant

Alfor impresores
09.2009 - 04.2011

High School Diploma -

Instituto Elizabeth Blackwell
05.2008 - 05.2011

Bachelor's Degree in Business Administration - Business Administration

Unitec
05.2001 -
Alexis Orihuela GuerreroGeneral Manager / Commercial Director