G-Suite
Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Detail-oriented team player with strong organizational skills. Fast paced learner, flexible and self-driven.
Hi, I’m
Alexander Thierry
Creative | Strategist
Mexico
Summary
Overview
3
years of professional experience
7
years of post-secondary education
5
Languages
Work History
NFL Mexico | Mundo NFLMexico City (remote)
Marketing Strategy Lead, Direct-to-consumer
2023.01 - Current (3 education.years_Label & 5 education.months_Label)
Job overview
- Created and managed marketing campaigns to increase awareness and participation on DTC products.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Captured new customers by optimizing business strategies and tailoring products creatively.
- Executed comprehensive marketing plans that consistently achieved user targets.
- Achieved and exceeded all KPIs for new-to-file, retention and reactivation (only international market to do so).
- Regularly updated and edited content for NFL official website in spanish.
- Optimized email campaigns to increase open and click-through rates.
- Coordinated with design and media teams to develop high-quality creative assets.
NFL Mexico | Mundo NFLMexico City (remote)
Senior Content Editor
2021.03 - 2022.12 (1 education.year_Label & 9 education.months_Label)
Job overview
- Led and managed the the first official NFL website in spanish (Mundo NFL) from conceptual stage through to launch, including editorial proposal and guidelines.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Wrote as a weekly columnist in Mundo NFL with a feature on NFL domestic site.
- Wrote and created content for various topics and mediums.
- Set layouts and selected photos for stories to boost readership.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements.
- Posted and promoted articles on social media platforms to engage target audience.
- Developed and maintained pool of expert field sources.
CZ AgencyMexico City
Creative Content Writer
2020.01 - 2021.02 (1 education.year_Label & 1 education.month_Label)
Job overview
- Completed thorough research into assigned topics.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Repurposed and optimized existing content for use in different mediums.
- Crafted creative concepts and proposals for closing new clients.
- Performed keyword research to optimize content for SEO.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Provided writing support in fast-paced environment for variety of public-facing materials.
Education
Universidad Del Valle De MexicoMexico
Master of Science from Psychology
2010.01 - 2012.12 (2 education.years_Label & 11 education.months_Label)
University Overview
- Graduated with Honors
Universidad Del Valle De MéxicoMéxico
Bachelor of Arts from Communication Studies
2004.01 - 2008.01 (4 education.years_Label)
University Overview
- Graduated with Honors
Skills
Marketing strategy
Marketing team leadership
Marketing strategy implementation
Creative writing
Project planning and development
Software
CMS like Forge
No-code tools
Project Management Software like Monday
AI platforms
Timeline
Marketing Strategy Lead, Direct-to-consumer
NFL Mexico | Mundo NFL
2023.01 - Current (3 education.years_Label & 5 education.months_Label)
Senior Content Editor
NFL Mexico | Mundo NFL
2021.03 - 2022.12 (1 education.year_Label & 9 education.months_Label)
Creative Content Writer
CZ Agency
2020.01 - 2021.02 (1 education.year_Label & 1 education.month_Label)
Universidad Del Valle De Mexico
Master of Science from Psychology
2010.01 - 2012.12 (2 education.years_Label & 11 education.months_Label)
Universidad Del Valle De México
Bachelor of Arts from Communication Studies
2004.01 - 2008.01 (4 education.years_Label)