Alfonso Alvarado Jiménez
Digital Marketing Specialist
Ciudad de México,Ciudad de México
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies in both, B2B and B2C. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
Work History
Digital Marketing Specialist
Allana Buick & Bers
Ciudad De México
02.2023 - 09.2024
- Increased website traffic by implementing SEO strategies, conducting keyword research, and optimizing content and backlinks
- Optimize meta tags, headings, URL and site structure, content, internal links, and images (SEO on page)
- Manage Google, SEMrush Guru, and Constant Contact platforms to optimize digital performance by creating reports, monitoring, and testing.
- Architects, literature, translation, and MKT events.
SEO Specialist Americas
Mayekawa de México
Ciudad De México
7 2023 - 12.2023
- To set, execute and optimize SEO campaigns for 7 regions in America
- Images and video optimization, keywords deep analysis for metadata and increase website loading speed in 7 subdomains, international tags
- Create and manage website content with Wordpress and social media management for NA
- SEMrush domain to manage different projects, from Canada to Brazil.
Digital Marketing Submanager
Vallen México
Tampico, Tamaulipas
10.2017 - 12.2021
- Plan, perform, and lead digital marketing campaigns and strategies in order to increase prospects, hot leads and sales in both webshop, B2B and B2C, through social media, mailing, and Google
- To analyze and optimize digital campaigns through Google Analytics reports and other platforms to get Monthly KPI's
- Leads management in Salesforce CRM and digital campaigns in MKT Cloud, Mailchimp, CrazyEgg and SEMrush
- Managed and optimized budgets for digital advertising campaigns to maximize performance
- Optimized webshop to enhance organic performance through improved SEO strategies
Head of Digital
Aklienta
Ciudad De México
11.2014 - 10.2017
- To coordinate digital marketing team in social media and email
- Design yearly marketing plan and implementation for different brands
- Plan and manage advertising campaigns in digital media
- Digital platforms: Hootsuite and Social Sprout.
Digital Coordinator
Fundación Televisa
Ciudad De México
01.2013 - 05.2014
- Manage and coordinate digital communication Bécalos program
- Audience monitoring and analysis through Comscore and Social Bakers
- To improve ATL and BTL communication between agencies of Bécalos program
- Management of high budgets for digital advertising on Facebook, Twitter and Google.
Head of Digital
Lemur agencia digital
Ciudad De México
09.2010 - 11.2013
- To plan and execute strategies focused on digital and public relations to get leads, engagement and strategic networking
- Coach entrepreneurs to effectively communicate their projects in digital media, searching and positioning keywords
- Management and monitoring of digital campaigns in social networks and search engines.
Education
Google Analytics 4 -
Udemy
En Línea 01.2022 - 02.2022
SEO fundamentals -
SEMrush Academy
En Línea 06.2021 - 07.2021
Google Ads Certification -
Google
En Línea 11.2016 - 12.2016
Public relations and social media diploma -
Instituto Tecnológico Y De Estudios Superiores De Monterrey (ITESM)
CDMX, México 08.2010 - 02.2011
Effective communication for professionals -
University of Toronto
Toronto 08.2003 - 02.2004
BBA -
Universidad Intercontinental
CDMX, México 08.1998 - 06.2002
Skills
Digital Marketing Management
Search Engine Optimization (SEO)
Fluent in English
Email Marketing
Google Suite
E-commerce strategy
Social Media campaigns
Wordpress
Budget Management
CRM Software
Content Marketing
Keyword Research
Websites
Details
Adolfo Prieto 619 Del Valle, CDMX, México, 03100, (55) 2900 0576, alvaradoalfonso78@gmail.com, 03/08/1978, CDMX
Languages
Spanish; Castilian
English
Portuguese
Timeline
Digital Marketing Specialist
Allana Buick & Bers
02.2023 - 09.2024
Google Analytics 4 -
Udemy
01.2022 - 02.2022
SEO fundamentals -
SEMrush Academy
06.2021 - 07.2021
Digital Marketing Submanager
Vallen México
10.2017 - 12.2021
Google Ads Certification -
Google
11.2016 - 12.2016
Head of Digital
Aklienta
11.2014 - 10.2017
Digital Coordinator
Fundación Televisa
01.2013 - 05.2014
Head of Digital
Lemur agencia digital
09.2010 - 11.2013
Public relations and social media diploma -
Instituto Tecnológico Y De Estudios Superiores De Monterrey (ITESM)
08.2010 - 02.2011
Effective communication for professionals -
University of Toronto
08.2003 - 02.2004
BBA -
Universidad Intercontinental
08.1998 - 06.2002
SEO Specialist Americas
Mayekawa de México
7 2023 - 12.2023
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