Alicia Malváez Méndez
Senior Revenue Manager
Mexico City,CMX
Summary
Results-driven professional with over 6 years of experience in Revenue Management, leading strategy teams to success and fostering valuable stakeholder relationships. Expertise in data analysis and strategy development to optimize revenue by identifying market trends and adapting to diverse market conditions..
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Sr Revenue Manager
CALA RMAS Marriott International
08.2022 - Current
- Offer expert guidance in revenue management to strategy teams.
- Assist properties with pricing decisions and business evaluation recommendations.
- Utilize reservation and demand forecasting systems to develop, implement, and manage selling strategies.
- Provide recommendations to enhance the effectiveness of revenue management processes.
- Communicate proactively with properties about rate restrictions and strategic adjustments.
- Review and ensure that sales strategies and rate restrictions are effectively communicated, implemented, and adjusted according to market changes.
- Establish long-term objectives and outline the strategies and actions needed to achieve them
Sales Manager
JW MARRIOTT HOTEL MEXICO CITY SANTA FE
02.2014 - 01.2018
- Identify and pursue new business opportunities through various channels, including cold calling, networking, and referrals.
- Develop and maintain a pipeline of potential clients and sales leads.
- Understand client needs and tailor solutions to meet their requirements.
- Build and maintain strong, long-lasting client relationships.
- Analyze market trends, customer needs, and competitive landscape to identify opportunities and threats.
- Address client inquiries, resolve issues, and ensure a high level of customer satisfaction throughout the sales cycle.
Revenue Manager
CALA RMAS Marriott International
01.2018 - 07.2022
- Oversee the management of rooms inventory, ensuring optimal allocation and restriction to maximize revenue and profits for a Portfolio of 7- 8 Marriott Select Properties in CALA
- Develop and implement rates, packages, and sales strategies within the hotel inventory systems.
- Make recommendations for pricing and positioning for market hotels.
- Analyze revenue, profit, and demand related to hotel rooms
- Contribute to forecasting, budgeting, and daily and weekly projections.
- Evaluate the effectiveness of sales strategies and prepare analyses of historical and future revenue and profit opportunities
Reservations Agent
JW MARRIOTT HOTEL MEXICO CITY SANTA FE
03.2012 - 01.2014
- Process and confirm reservations through phone, email, or online platforms.
- Handle booking changes, cancellations, and modifications efficiently.
- Ensure accuracy in reservation details and confirmations.
- Stay informed about market trends, competitor pricing, and industry developments.
- Use market data to assist in setting competitive pricing and promotional strategies.
Education
Bachelor of Business Administration Tourism -
Escuela Superior de Turismo IPN
08.2003 - 05.2007
Skills
Communicates Effectively
Manages multiple tasks effectively
Ability to empathize
Adapting to changes
Team work efficiently
Analytical skill
Tolerant of frustration
High capacity for negotiation
Results-Oriented
Leadership
Personal skills and competences
- Effective Communication
- Multitasking
- Adaptability
- Team work efficiently
- Analytical
- Results-Driven
- Leadership
Other Languages
English, 90% FCE Approved
Timeline
Sr Revenue Manager
CALA RMAS Marriott International
08.2022 - Current
Revenue Manager
CALA RMAS Marriott International
01.2018 - 07.2022
Sales Manager
JW MARRIOTT HOTEL MEXICO CITY SANTA FE
02.2014 - 01.2018
Reservations Agent
JW MARRIOTT HOTEL MEXICO CITY SANTA FE
03.2012 - 01.2014
Bachelor of Business Administration Tourism -
Escuela Superior de Turismo IPN
08.2003 - 05.2007