Responsible of providing expert guidance and strategic insights to optimize the use of data at their business - leveraging it with my knowledge of data management practices and industry trends to advise clients on effective data collection, integration, analysis, and utilization. By understanding clients' business objectives and advertising goals, I develop tailored data strategies that drive audience targeting, campaign performance, and ROI. With a strong focus on privacy and compliance, I ensure that data is handled ethically and in accordance with regulatory requirements. Through my consultative approach, I enable clients to make data-driven decisions and unlock the full potential of their advertising efforts.
Main Clients
Practice lead for Data Management Portfolio, which includes Data Strategy, Data Governance, Data Architecture and Business Intelligence.
Responsible of managing data teams, client relationships, data innovation and projects execution.
In charge of the implementation of data governance practice and methodologies for insurance and financial clients, from the consultive point of view, with projects such as:
Main Clients
Project Director for IT Strategy and Transformation
Main Clients
Responsible of the Digital Technology area that supported the BAU of the business
Projects for banking, Insurance and retail industries, included Data Strategy, Data Governance, Digital Transformation, Business Processes Transformation.
Functional leader roles in most of the projects, having a team under my supervision, executing tasks such as:
Main Clients:
Functional leader in the Industrialization project of one of the largest banks in Mexico, as part of one of the most important IBM transformation contracts worldwide, worth USD 1B/10 years. I led the transformation of the Credit Card and Personal Loan origination processes, involving all omnichannel processes of new and existing clients using an Architecture that integrates BPM, ODM, ESB and SOA
As an IT Strategy and Transformation Consultant executed tasks such as guiding our clients through the complexities of digital transformation. My role is multifaceted, blending technical expertise with strategic acumen to develop tailored solutions that drive business growth and efficiency.
Some of the main activities of my role were:
Main Clients:
External Party Relationship Management
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