Work Preference
Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
TruckDriver
ANA AIRAM AVILA CHAVEZ MAX

ANA AIRAM AVILA CHAVEZ MAX

Product and Pricing Manager
Mexico City,CDMX

Work Preference

Job Search Status

Not actively looking

Desired Job Title

Sr. Product, Pricing & HomologationSr. Manager Business Planning & Pricing AftersalesTraining, Homologation, Product & Pricing ManagerProduct ManagerPricing Manager

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid
Location: Mexico City, CDMX, MX
Open to relocation: Yes

Salary Range

$160000/yr - $200000/yr

Important To Me

Career advancementWork-life balanceFlexible work hoursWork from home option

Summary

Experienced Product and Pricing Manager with over 17 years of experience in the Automotive Industry. Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements. Consistently saving costs while increasing profits.

Overview

19
19
years of professional experience

Work History

Sr. Product Planning Manager

Stellantis Mexico
MEXICO
07.2025 - Current
  • Responsible for Product Planning strategy across Stellantis’s brands, managing key programs throughout the full lifecycle.
  • Development of business cases including pricing, TPC and profitability (GCR) to support governance approvals and ensure competitive positioning in the Mexican market.
  • Coordinate cross-functional teams and global stakeholders to ensure product feasibility, regulatory compliance and successful program execution.

Sr. Product, Pricing & Homologation

ZEEKR MEXICO
MEXICO
01.2024 - 06.2025
  • Responsible for the Product Portfolio and Pricing Strategy for the launch of the brand based on the daily negotiations with China to communicate Mexico’s strategy for product and pricing approval.
  • Development product training calendar and materials to be implemented in the dealer network.
  • Review Mexican norms to apply them accordingly to the Zeekr products to comply with the Mexican regulations, along with the process and request certificates that are necessary to comply with the Mexican norms.

Sr. Manager Business Planning & Pricing Aftersales

Nissan Mexicana
Mexico
06.2023 - 12.2023
  • Analysis of trends and indicators of Sell Out, UIO, Accident Rates, Mortality Rates, EOP of platforms, among others, for the development of Sell in forecasts in the short, medium, and long term to stablish Business Plan and Mid-Term Plan
  • Responsible for the management and correct use of the resources assigned to the Management, from the definition of commercial programs to the payment of Incentives for each campaign in the department.
  • Pricing and constant monitoring of profit margins and administration of the Net Income of the business.

Training, Homologation, Product & Pricing Manager

Mitsubishi Mexico
07.2018 - 06.2023
  • Design Product Portfolio and Pricing Strategy for the launch of the brand, through constant communication with the dealer network in order to define the strategy of the Mitsubishi brand
  • Responsible for negotiations with japan and the Dealer Network to convey The Mitsubishi Motors de Mexico strategy for approval
  • Reviewed sales, dealer network concerns and new opportunities to drive business strategy
  • Development product training calendar and programs to implement in the dealer network
  • Review Mexican norms changes in order to applied to to the products the necessary change/update to comply with the Mexican regulations.
  • Process and request certificates that are necessary to comply with the Mexican norms.

Product Manager

Toyota Mexico
04.2016 - 07.2018
  • Control and define the Toyota Vehicle line up in Mexico, by analyzing the market and the costumers needs
  • Set Dealer network committee to discuss the strategy of the product portfolio and new possible introductions
  • Developed product documentation to communicate and align key components of upcoming products

Pricing Manager

Toyota Mexico
07.2014 - 03.2016
  • Design the pricing strategy for all Toyota Vehicles in Mexico, responsible for negotiations with Japan and USA
  • Present at the Dealer Network Committee the pricing strategies in order to involved the dealer network board for decision making,
  • Increased profit margins through maximizing new product introductions

Product Specialist

Toyota Mexico
10.2013 - 07.2014
  • Configure the specifications of new and current products in the automotive industry for Mexico
  • Researched product’s technical specifications and accurately communicated the information

Marketing Specialist

Nissan Mexico
01.2011 - 09.2013
  • Planning the introduction of new products in the automotive industry for Latin America: pricing, campaign and promotion strategy

Credit Product Manager

Banco Azteca Mexico
02.2010 - 12.2010
  • Generation of ATL and BTL campaigns and seasonal promotions, tracking of the marketing budget and product development for Mexico and Latin America

Marketing Coordinator

GE Money
04.2007 - 02.2009
  • Generating new products, event Logistics, coordination of internal communications by BTL media, update product offerings on the website and microsites and management of marketing budget.

Education

Marketing Bachelor´s -

Tecnológico De Monterrey CCM
Ciudad de México, CDMX
2007

Harvard Business School Diploma in Marketing Management - undefined

Escuela De Negocios Harvard
Online
2011

MBA - BUSINESS ADMINISTRATION

Tecnológico De Monterrey CCM
Ciudad de México, CDMX
2013

Skills

  • Office: Word, Power Point, Access, Excel, Outlook, Project
  • Budget
  • Marketing
  • Negotiations
  • Dealer network development
  • Pricing strategy
  • Product development
  • Project management
  • Planning and scheduling
  • Product inspection
  • Product training

Accomplishments

  • Supervised team of 12 staff members
  • Resolved product issue through consumer testing
  • Increased the company profit over 1 year (Mitsubishi)
  • Collaborated with team of Marketing, sales, and pricing in the development of several product launches
  • Approval of new products for Mexican market

Additional Information

  • I’m a proactive, responsible and fast learning person. I can work under pressure and based on objectives
  • Languages: English (Advance)

Timeline

Sr. Product Planning Manager

Stellantis Mexico
07.2025 - Current

Sr. Product, Pricing & Homologation

ZEEKR MEXICO
01.2024 - 06.2025

Sr. Manager Business Planning & Pricing Aftersales

Nissan Mexicana
06.2023 - 12.2023

Training, Homologation, Product & Pricing Manager

Mitsubishi Mexico
07.2018 - 06.2023

Product Manager

Toyota Mexico
04.2016 - 07.2018

Pricing Manager

Toyota Mexico
07.2014 - 03.2016

Product Specialist

Toyota Mexico
10.2013 - 07.2014

Marketing Specialist

Nissan Mexico
01.2011 - 09.2013

Credit Product Manager

Banco Azteca Mexico
02.2010 - 12.2010

Marketing Coordinator

GE Money
04.2007 - 02.2009

Marketing Bachelor´s -

Tecnológico De Monterrey CCM

Harvard Business School Diploma in Marketing Management - undefined

Escuela De Negocios Harvard

MBA - BUSINESS ADMINISTRATION

Tecnológico De Monterrey CCM
ANA AIRAM AVILA CHAVEZ MAXProduct and Pricing Manager