ANA AIRAM AVILA CHAVEZ MAX
Product and Pricing Manager
Mexico City,CDMX
Summary
Experienced Product and Pricing Manager with over 17 years of experience in the Automotive Industry. Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements. Consistently saving costs while increasing profits.
Overview
17
17
years of professional experience
Work History
Sr. Manager Business Planning & Pricing Aftersales
Nissan Mexicana
06.2023 - Current
- Analysis of trends and indicators of Sell Out, UIO, Accident Rates, Mortality Rates, EOP of platforms, among others, for the development of Sell in forecasts in the short, medium, and long term to stablish Business Plan and Mid-Term Plan
- Responsible for the management and correct use of the resources assigned to the Management, from the definition of commercial programs to the payment of Incentives for each campaign in the department.
- Pricing and constant monitoring of profit margins and administration of the Net Income of the business.
Training, Homologation, Product & Pricing Manager
Mitsubishi Mexico
07.2018 - 06.2023
- Design Product Portfolio and Pricing Strategy for the launch of the brand, through constant communication with the dealer network in order to define the strategy of the Mitsubishi brand
- Responsible for negotiations with japan and the Dealer Network to convey The Mitsubishi Motors de Mexico strategy for approval
- Reviewed sales, dealer network concerns and new opportunities to drive business strategy
- Development product training calendar and programs to implement in the dealer network
- Review Mexican norms changes in order to applied to to the products the necessary change/update to comply with the Mexican regulations.
- Process and request certificates that are necessary to comply with the Mexican norms.
Product Manager
Toyota Mexico
04.2016 - 07.2018
- Control and define the Toyota Vehicle line up in Mexico, by analyzing the market and the costumers needs
- Set Dealer network committee to discuss the strategy of the product portfolio and new possible introductions
- Developed product documentation to communicate and align key components of upcoming products
Pricing Manager
Toyota Mexico
07.2014 - 03.2016
- Design the pricing strategy for all Toyota Vehicles in Mexico, responsible for negotiations with Japan and USA
- Present at the Dealer Network Committee the pricing strategies in order to involved the dealer network board for decision making,
- Increased profit margins through maximizing new product introductions
Product Specialist
Toyota Mexico
10.2013 - 07.2014
- Configure the specifications of new and current products in the automotive industry for Mexico
- Researched product’s technical specifications and accurately communicated the information
Marketing Specialist
Nissan Mexico
01.2011 - 09.2013
- Planning the introduction of new products in the automotive industry for Latin America: pricing, campaign and promotion strategy
Credit Product Manager
Banco Azteca Mexico
02.2010 - 12.2010
- Generation of ATL and BTL campaigns and seasonal promotions, tracking of the marketing budget and product development for Mexico and Latin America
Marketing Coordinator
GE Money
04.2007 - 02.2009
- Generating new products, event Logistics, coordination of internal communications by BTL media, update product offerings on the website and microsites and management of marketing budget.
Education
Marketing Bachelor´s -
Tecnológico De Monterrey CCM
Ciudad de México, CDMX2007
Harvard Business School Diploma in Marketing Management - undefined
Escuela De Negocios Harvard
Online2011
MBA - BUSINESS ADMINISTRATION
Tecnológico De Monterrey CCM
Ciudad de México, CDMX2013
Skills
- Office: Word, Power Point, Access, Excel, Outlook, Project
- Budget
- Marketing
- Negotiations
- Dealer network development
- Pricing strategy
- Product development
- Project management
- Planning and scheduling
- Product inspection
- Product training
Accomplishments
- Supervised team of 12 staff members
- Resolved product issue through consumer testing
- Increased the company profit over 1 year (Mitsubishi)
- Collaborated with team of Marketing, sales, and pricing in the development of several product launches
- Approval of new products for Mexican market
Additional Information
- I’m a proactive, responsible and fast learning person. I can work under pressure and based on objectives
- Languages: English (Advance)
Timeline
Sr. Manager Business Planning & Pricing Aftersales
Nissan Mexicana
06.2023 - Current
Training, Homologation, Product & Pricing Manager
Mitsubishi Mexico
07.2018 - 06.2023
Product Manager
Toyota Mexico
04.2016 - 07.2018
Pricing Manager
Toyota Mexico
07.2014 - 03.2016
Product Specialist
Toyota Mexico
10.2013 - 07.2014
Marketing Specialist
Nissan Mexico
01.2011 - 09.2013
Credit Product Manager
Banco Azteca Mexico
02.2010 - 12.2010
Marketing Coordinator
GE Money
04.2007 - 02.2009
Marketing Bachelor´s -
Tecnológico De Monterrey CCM
Harvard Business School Diploma in Marketing Management - undefined
Escuela De Negocios Harvard
MBA - BUSINESS ADMINISTRATION
Tecnológico De Monterrey CCM
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