Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Ana Carolina Diaz Barriga Vera

Lead Client Partner, Sales - Pinterest
Mexico City

Summary


Results-driven professional with strong background in client relationship management and strategic planning. Known for consistently optimizing client satisfaction and fostering long-term partnerships. Highly collaborative, ensuring team synergy and adapting to evolving business needs. Possesses excellent communication and problem-solving abilities, valued for reliability and results orientation.

Overview

13
13
years of professional experience
1
1
Language

Work History

Lead Client Partner, Sales

Pinterest
Mexico City
03.2022 - Current
  • Ramped up and managed a portfolio of more than 20 key enterprise advertisers across diverse industries that include CPG, Automotive and Entertainment ensuring personalized attention and high-quality service delivery.
  • Achieved or exceeded sales quota in 70% of quarters throughout my time at the company.
  • Provided expert and consultative guidance on the positive and intentional platform value, creative principles and product solutions, helping clients to make informed decisions based on their unique needs.
  • Created comprehensive proposals that demonstrated the company's unique capabilities in addressing client challenges effectively while creating a more positive and inspiring internet together.
  • Delivered high-impact presentations to key decision-makers, demonstrating a deep understanding of clients'' business objectives and showcasing the company''s ability to meet those needs effectively.
  • Pitched the company's positive narrative on several engineering focused events, such as Pinterest annual engineering recruiting event and Latinas in Tech forum.
  • Assisted in recruiting top talent for various roles within the organization, contributing significantly towards achieving corporate objectives.
  • Negotiated favorable JBP local terms with some of the company's key global teams, such as Coca Cola, P&G, American Express, Volkswagen and General Motors, meeting and exceeding our local stakeholders original calls.
  • Analyzed sales data on tools such as Salesforce and Tableau, to identify trends and optimize business strategies, resulting in significant revenue growth. Trained some of the team members on the usage of the previously mentioned tools.
  • Successfully coordinated the Pinterest Presents 2024 event which showcased the company's value proposition and launches generating numerous leads and opportunities for collaboration.

Industry Manager - Tech, Telco, Finance

Grupo Expansión Publishing
Mexico City
09.2017 - 03.2022
  • Oversaw commercial management tasks, such as budgeting, forecasting, and reporting.
  • Drove sales growth by identifying untapped markets and developing tailored promotional campaigns that resonated with target audiences during the pandemic.
  • Conducted thorough market research to identify emerging trends and potential areas of growth within the industry.
  • Championed product development initiatives that resulted in the successful launch of innovative offerings such as remote events within the market segment.
  • Successfully negotiated with key clients to retain and increase investment levels despite market challenges during the pandemic.

Sr Sales Executive

Media Marketing Knowledge Group, Martha Debayle
08.2013 - 01.2017
  • Established a new client portfolio from the ground up to support the successful launch of the moi magazine and the revistamoi.com and thebeautyeffect.com sites.
  • Led negotiations, closed deals and maintained relationships with both national and international clients, occasionally coordinating campaigns featuring the image of Martha and Eugenia Debayle.
  • Created tailored, cross-platform strategies to align with clients' business.
  • Conducted a comprehensive study of beauty print media in Mexico prior to the launch of The Beauty Effect magazine.

Jr Sales Executive

Maspormas
07.2012 - 08.2013
  • Prospected, negotiated, closed and managed national client accounts.

Education

Some College (No Degree) - Unfinished Bachelor's Degree

Universidad Autónoma Del Estado De Morelos
Morelos, Mexico

Foundations Program Digital Business

ISDI
Mexico City
01-2018

Commercial Training

Formación Ejecutiva Empresarial
01-2015

Skills

Sales strategy and client acquisition

Client relationship and portfolio management

New business development

Consultative selling

Creative solutions

Teamwork

Customer service

Time management and problem-solving abilities

Multitasking and attention to detail

Excellent verbal and written communication

Timeline

Lead Client Partner, Sales

Pinterest
03.2022 - Current

Industry Manager - Tech, Telco, Finance

Grupo Expansión Publishing
09.2017 - 03.2022

Sr Sales Executive

Media Marketing Knowledge Group, Martha Debayle
08.2013 - 01.2017

Jr Sales Executive

Maspormas
07.2012 - 08.2013

Some College (No Degree) - Unfinished Bachelor's Degree

Universidad Autónoma Del Estado De Morelos

Foundations Program Digital Business

ISDI

Commercial Training

Formación Ejecutiva Empresarial

Similar Profiles

CREATE PROFILE
Ana Carolina Diaz Barriga VeraLead Client Partner, Sales - Pinterest