Ana Cristina Rodriguez Balp
Nayarit
Summary
Determined Business Owner with a commitment to excellence and more than 11 years of experience.
Effective innovator, promoting entrepreneurship, creativity, and marketing innovation. Accomplished consultant with progressive industry background and decisive leadership style.
Offers strategic planning abilities, background in trending marketing tactics, and a forward-thinking mindset. Ready for challenges and focused on meeting future demands. Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms.
Overview
25
25
years of professional experience
Work History
Co-Founder
Self
San Antonio
01.2011 - Current
- Collaborated in startup hubs as consultant and community member
- Family entrepreneur: starting, growing and adjusting to online marketing changes
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Investigated and addressed business development challenges to proactively mitigate problems.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Managed divisional marketing, advertising and new product development.
Social Media Consultant
Self
San Antonio
01.2012 - 08.2017
- Created and maintained new marketing campaigns, brand promotions and product lines.
- Represented company and brand while responding to social media inquiries.
- Set individual goals for each month and worked hard to attain and exceed these milestones.
- Collaborated with clients to better understand unique needs, developing social media campaigns that would increase brand identity.
- Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
- Identified social media trends and developments to influence PR strategies.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Organically grew YouTube Subscriber base to 177,000 subscribers and 30 million views.
Sales Associate
Tourneau
San Antonio
01.2008 - 01.2011
- Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
- Provided positive first impressions to welcome existing, new and potential customers.
- Helped customers locate products and checked store system for merchandise at other sites.
- Answered customer questions regarding sizing, accessories and proper care for merchandise.
- Engaged with customers to effectively build rapport and lasting relationships.
- Solved customer challenges by offering relevant products and services.
- Increased sales by offering advice on purchases and promoting additional products.
- Achieved perfect attendance and on-time record.
- Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue.
- Boosted sales by conferring with customers to evaluate purchase requirements and recommend best-fit company offerings.
- Completed orders and organized product deliveries to meet customer timetables.
- Developed, marketed and sold full range of products and support services.
Computer Lab Assistant
UTSA
San Antonio
01.2002 - 05.2007
- Supported all computer lab operations.
- Provided instruction to all lab users on proper use of all equipment.
- Handled lab equipment, cleaned keyboards, monitors and disk drives.
- Monitored systems in operation and input commands to troubleshoot areas.
Education
Bachelor of Arts - Finde Arts- Printmaking
University of Texas At San Antonio
San Antonio, Texas05.2007
Skills
- Judgement and Decision Making
- Complex Problem Solving
- Change and Growth Management
- Business Development
- Sales Growth
- Media Relations
- Articulate Communication
- People and Culture
Accomplishments
We created a knitting and crochet community via YouTube and our own website.
This has been my main business for the last 11 years and we are always adapting and learning from trends and community feedback.
The business has taught me most of the skills and knowledge that have allowed me to work as a Online Marketing Consultant.
Skills on painting, knitting, writing, singing and guitar.
I am a lover of the arts and crafts.
Over the years I have learned many skills in fiber arts, digital art, painting, sculpture and a bit of music.
I believe this knowledge is an extra asset for this position, as it helps us understand gt kids better.
Additional Information
My range of skills goes from advanced marketing strategy, entrepreneurship, online business startups and the arts.
This is what I believe a perfect blend of knowledge for a company like gt school.
As a community manager, I will get in the teens shoes and think of fun, interesting and challenging concepts and content that will invite and engage prospective and current members.
As a mom to a 6 year old who might have some talents himself, I think I have the mindset and understanding of what kids like nowadays and the global knowledge that comes from a multicultural background.
This is a perfect job for me and I feel I can be a perfect asset to the company as well.
I appreciate the time and hope I can answer any questions you might have for me.
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Intermediate (B1)
Timeline
Social Media Consultant
Self
01.2012 - 08.2017
Co-Founder
Self
01.2011 - Current
Sales Associate
Tourneau
01.2008 - 01.2011
Computer Lab Assistant
UTSA
01.2002 - 05.2007
Bachelor of Arts - Finde Arts- Printmaking
University of Texas At San Antonio