Summary
Overview
Work History
Education
Skills
Certification
Languages
Accomplishments
Timeline
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Ana Gabriela Castano

Miami, FL

Summary

Highly motivated sales and business development professional with 5+ years of experience driving revenue growth and building strong relationships in competitive markets. Proven ability to develop and implement effective sales strategies, exceeding targets and increasing market share. While new to the luxury travel sector, I am a quick learner with a passion for the cruise industry and a strong desire to contribute to Silversea's success.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Manager of Business Development and Sales

Elysa S.A. de C.V.
Piedras Negras
07.2021 - Current
  • Drove a 10% increase in overall sales revenue within one year by implementing targeted sales strategies, leveraging CRM integration to optimize customer engagement.
  • Developed and implemented an automated margin calculator, empowering sales representatives to offer strategic discounts within defined profitability ranges, reducing pricing approval time by 25%.
  • Designed and implemented performance dashboards to track daily sales goals, enabling data-driven coaching, and resulting in a 15% increase in team productivity.
  • Managed pricing accuracy and comprehensive profit analysis for over 5,000 SKUs across multiple channels, consistently maintaining margin integrity, and maximizing profitability.
  • Increased in-store client visits by 10% through the implementation of targeted advertising campaigns, and the creation of engaging, high-quality content.
  • Managed and optimized media proposals, strategically aligning them with key industry trends to maximize brand visibility and market penetration.
  • Conducted biweekly competitor price analysis, informing the development of data-driven competitive pricing strategies to optimize market positioning.
  • Orchestrated and led special sales events, driving a significant 15% increase in revenue compared to the previous year through strategic marketing and promotional campaigns.

Administrative Assistant

Elysa S.A. de C.V.
Piedras Negras
01.2018 - 08.2019
  • Streamlined invoice processing procedures, managing 2,500 to 3,000 invoices monthly, and significantly reducing warehouse waste by 61%.
  • Cultivated and maintained strong relationships with key international suppliers from China, India, and Brazil, resulting in a substantial decrease in product costs of up to 37%.
  • Proactively identified and selected new product lines to expand product offerings, and enhance customer satisfaction.

Education

MBA - Business Administration And Management

IPADE
Monterrey, N.L., Mexico
06-2021

Study Abroad - Business

Luxembourg School of Business
Luxembourg
03-2021

BBA - Management

University of Texas At San Antonio
San Antonio, TX
12-2017

Skills

  • Sales Strategy
  • CRM Integration
  • Performance Analysis
  • Pricing Accuracy
  • Margin Analysis
  • Market Research
  • Problem Solving
  • Business Development
  • Account Management
  • Luxury Market Knowledge
  • Relationship Building
  • Communication (written and verbal)
  • Microsoft Office 365
  • Negotiation

Certification

  • Interior Design Certificate

Languages

English
Proficient (C2)
C2
Spanish
Native
Native
French
Intermediate (B1)
B1

Accomplishments

  • Public Speaking

Timeline

Manager of Business Development and Sales

Elysa S.A. de C.V.
07.2021 - Current

Administrative Assistant

Elysa S.A. de C.V.
01.2018 - 08.2019

MBA - Business Administration And Management

IPADE

Study Abroad - Business

Luxembourg School of Business

BBA - Management

University of Texas At San Antonio

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Ana Gabriela Castano