Ana Giselle Javelly Tovar

• Company Overview: acquired by Innova Solutions January 2021

Content Creation & SEO Specialist

• Crafted compelling and SEO-friendly content including website copy (landing pages, services, success stories, and blogs), video scripts, infographics, among others, consistently adhering to SEO principles to enhance organic visibility.
• Conducted thorough SEO keyword research and selection using industry-standard tools, such as Mangools, to identify high-potential keywords and inform content strategy, ensuring alignment with target audience search behavior.
• Implemented on-page optimization techniques on website content, including optimizing meta descriptions, title tags, headings, and body content with relevant keywords to improve search engine rankings.
• Developed and executed link-building strategies to enhance website authority and organic reach.
• Utilized Google Analytics and Google Search Console to monitor and analyze organic performance metrics, identifying areas for improvement and providing data-driven insights to optimize content and SEO strategies.
• Experienced in working with Content Management Systems (CMS), including Wix and Wordpress, for content creation, management, and SEO implementation.

Project Lead:

• Led teams to achieve project goals within established timelines, ensuring alignment with stakeholders and design teams
• Defined and executed clear project objectives, maintaining accountability for deliverables and overseeing project completion
• Collaborated cross-functionally to ensure timely execution of marketing initiatives, aligning team efforts with the larger digital marketing strategy
• Consulted with clients on business issues and developed innovative, high-impact proposals.

Social Media Campaign Strategist:

• Spearheaded social media campaigns, growing followers from 300K to 500K within a year, and to 800k within 6 months, by developing mainly organic content strategies aligned with business goals and audience segmentation
• Managed content creation and planning for both organic and paid campaigns across key platforms, including Facebook, Instagram, LinkedIn, and Google Ads
• Increased brand awareness by developing and executing targeted marketing campaigns.
• Developed and implemented strategies for co-branding, event-based, and acquisition campaigns, leveraging A/B testing, data insights, and customer journey analysis to optimize performance
• Collaborated with sales teams and stakeholders to ensure alignment of marketing strategies with business objectives
• Enhanced customer engagement with effective social media management and content creation

Performance Analysis & Data-Driven Marketing:

• Reviewed, analyzed, and reported campaign results, tracking KPIs and ROI to ensure consistent alignment with business objectives
• Applied insights from performance analysis to identify areas for improvement and optimization, driving ongoing campaign effectiveness
• Established measurement mechanisms using tools like Google Analytics, Hubspot, Oktopost, Hootsuite, and platform specific to track the success of online marketing initiatives.
• Managed and presented data visualization in Power BI to track the performance of campaigns and inform decision-making

Graphic Designer:

• Designed a range of digital assets, including social media posts, marketing materials, newsletters, and other branded content utilizing tools such as Adobe Suite
• Ensured all designs were on-brand and optimized for user engagement across multiple platforms

Video & Podcast Editor:

• Edited videos and podcasts for various content needs, ensuring high-quality, engaging media for marketing campaigns
• Managed recording, editing, and publishing of branded podcasts to support marketing efforts and engage with target audiences

Market Intelligence Research

• Developed client briefs for the Sales Enablement team, providing detailed analysis on competitors, potential clients, and market opportunities
• Used research findings to help inform strategic decisions and identify new business prospects
• Planned and executed events and marketing programs to increase qualified leads.

Curriculum Development & Instruction: Designed and taught "App Designing based on UX/UI Principles" within the Creativity and Digital Expressions program.

• International Program Management: Directed and managed international study programs in Spain, China, Yale, and Los Angeles, including program development for the Los Angeles initiative.
• Event Coordination & Logistics: Led logistical planning and execution for international program events, including fairs, teacher training, graduation ceremonies, parent meetings, and stole delivery ceremonies.
• Marketing & Communications: Developed and managed internal design of promotional materials and communication assets.
• Multicultural Training & Facilitation: Administered and facilitated the "Sensibilización a la Multiculturalidad" teacher workshop.
• Student Guidance & Support: Accompanied and provided on-site support for students participating in study programs in Spain and China.

• Content developer for three social media accounts / clients.

Content Creation & Media Consulting | BCM, EMWA Magazine, Vida + Espacios

• Feature Writing & Journalism: Authored multiple articles for BCM, BCM Woman, EMWA Magazine, and Vida + Espacios, including lead articles for EMWA Magazine.
• Social Media Advertising Consultation: Developed and advised on advertising guidelines for effective social media campaigns.
• Editorial Autonomy & Impact: Selected article topics independently for BCM, demonstrating subject matter expertise and editorial judgment.
• High-Profile Interviews: Conducted and published a personal interview with Carmen Jorda, F1 racer, showcasing journalistic and interview skills.
• Advertising Guidelines Consultant: Served as a consultant for advertising guidelines at BCM.