Microsoft Excel
Ana Laura Contreras Allera
Industrial Engineering And Marketing
Querétaro ,QUE
Summary
Supply Chain professional with 15+ years of experience in the pharmaceutical (5 years) and consumer goods (9 years) industries. Skilled in demand planning, inventory management, and cross-functional collaboration, ensuring product availability and improving service levels. At Colgate-Palmolive Co., led supply chain initiatives that helped achieve a 98% fill rate and optimized inventory processes. Experienced in forecasting, process improvement, and working with cross-functional teams to drive efficiency. Strong problem-solving and communication skills, with a focus on continuous improvement and teamwork.
Overview
15
15
years of professional experience
1
1
year of post-secondary education
1
1
Language
Work History
Fulfillment Demand Planner Senior
Colgate Palmolive Co
08.2024 - Current
- Ensured product availability for key customers, reducing stockouts (OOS) and losses by optimizing inventory across hubs and subsidiaries.
- Developed a Domo dashboard with CPFR, providing real-time visibility into WM and Sam’s Club alerts, warehouse stock levels, and production releases.
- Led collaboration between Demand Planning, CBS SNP, and commercial teams, managing priorities, allocations, and inventory movements to align supply with demand.
- Identified supply risks, implementing proactive solutions to maintain service levels.
- Communicated demand plans to manufacturing sites, addressing gaps between forecasts and supply availability to prevent disruptions.
Demand Planner
Colgate Palmolive Co
12.2022 - 07.2024
- Led monthly S&OP meetings with stakeholders to review customer plans, promotions, and seasonality, ensuring demand-supply alignment while identifying and mitigating risks and opportunities.
- Analyzed sales trends and SKU deviations, implementing short- and long-term out of stock prevention strategies to improve profitability and service levels.
- Managed the demand planning process for new SKUs, ensuring accurate forecasting, inventory allocation, and successful market introduction.
- Ensured accurate use of SAP APO & ECC for demand planning, inventory forecasting, and operational efficiency.
- Developed and implemented a Carry Over tool, reducing 6 hours of processing time per cycle and streamlining cross-functional communication
Master Planner
Colgate Palmolive Co
11.2019 - 11.2023
- Led the execution and monitoring of new projects and promotions, ensuring alignment between Operations, Marketing, and Supply Chain teams.
- Optimized production balance and sequencing, prioritizing customer needs and maintaining a 98.5% service level across Mexico, LATAM, and the U.S., while ensuring healthy raw material inventory.
- Successfully executed a re-launch during the pandemic, reducing scrap by 70% and restoring fill rate to 99.2% within 3 months.
- Spearheaded a record-breaking 2-month implementation of corrugated packaging development, enhancing production efficiency and recovering service levels in the U.S.
- Developed and implemented an automated BI reporting system, improving real-time tracking of alerts, inventory, and production priorities, increasing service levels from 70% to 88% in the U.S.
Supply Planning Leader Greater Caribbean
Colgate Palmolive Co
09.2018 - 10.2019
- Ensured supply and replenishment across all sources based on the demand plan, achieving a 98.5% fill rate while maintaining inventory levels aligned with budget constraints.
- Developed and executed supply plans for 900 SKUs, ensuring synchronization with demand fluctuations.
- Maintained Master Data in S4HANA and APO, guaranteeing seamless system integration with other functional areas.
- Consolidated regional supply operations by managing and optimizing two key reports.
- Led the global implementation of Inventory Optimization and S4HANA for the Dominican Republic, improving operational efficiency.
- Increased fill rate from 95.8% to 97% within six months through proactive inventory planning and process improvements.
Supply Network Planner
Colgate Palmolive Co
04.2016 - 08.2018
- Developed coverage analysis reports to optimize shipment planning, ensuring inventory levels met targets while maintaining a 98% fill rate.
- Managed exclusive SKUs across regions, collaborating with master planners to align supply strategies.
- Monitored shipments and logistics execution to guarantee on-time product availability.
- Designed and implemented the Case Fill Report (Out of Stock & Alerts) for real-time KPI tracking and proactive issue resolution.
- Led source optimization initiatives, reducing costs by 20% while improving efficiency.
- Increased case fill rate by 3% in the last quarter of 2016 through enhanced supply planning and execution.
- Spearheaded the global implementation of the Inventory Optimization system in SAP for Puerto Rico, improving regional supply chain operations.
Demand Planner
Bayer CropScience
11.2015 - 03.2016
- Prepared and monitored Forecast vs. Sell-Out in collaboration with distributors to ensure demand accuracy and alignment with sales trends.
- Conducted monthly reviews with Sales and Marketing to analyze Forecast vs. Budget, optimizing projections and strategic planning.
- Managed order tracking with Customer Service, ensuring on-time and in-full (OTIF) deliveries to improve service levels.
- Developed a dashboard for sales analysis, forecast tracking, and inventory visibility, enhancing communication and decision-making in monthly meetings.
- Optimized customer delivery times, reducing lead time from 3 weeks to 1 week, improving efficiency and responsiveness.
Collaborative Planning, Forecasting, and Replenish
Sanofi Aventis
06.2015 - 11.2015
- Collaborated with Farmacias del Ahorro to identify efficiency and service improvement opportunities, ensuring KPI tracking and performance optimization.
- Monitored in-stock levels and inventory at the point of sale, aligning forecast vs. sell-out for demand accuracy.
- Ensured forecast accuracy and controlled forecast dispersion, improving supply chain predictability.
- Established a strong link between the client and the company, achieving an in-stock rate of 90%.
- Maintained healthy inventory levels in compliance with client policies, avoiding overstock and shortages.
- Developed an executive KPI report, enhancing visibility and decision-making for performance tracking.
Demand Planner
Sanofi Aventis
06.2013 - 05.2015
- Led the S&OP process and forecasting functions, aligning inventory levels and demand with the commercial team and customers.
- Communicated forecast variances to production planning for proactive adjustments.
- Improved forecast accuracy to 87% (+10% increase).
- Achieved 93% fill rate, ensuring timely product availability.
- Optimized co-packing SKU lead time, reducing it from 1 month to 2 weeks.
Customer Service Specialist
Sanofi Aventis
08.2010 - 05.2013
Education
Master in Market Intelligence - Masterin Market Intelligence
Universidad Anahuac
Mexico 07.2024 - Current
Bachelor's Degree - Industrial Engineering
Universidad Del Valle De Mexico
México 10.2010 - 2012.10
Bachelor's Degree - Marketing
Universidad Del Valle De Mexico
México 01.2004 - 2009.07
Skills
Leadership
Software
SAP: S4HANA & APO
Google: Gmail , Sheet ,Drive, Calendar, AoDocs
Timeline
Fulfillment Demand Planner Senior
Colgate Palmolive Co
08.2024 - Current
Master in Market Intelligence - Masterin Market Intelligence
Universidad Anahuac
07.2024 - Current
Demand Planner
Colgate Palmolive Co
12.2022 - 07.2024
Master Planner
Colgate Palmolive Co
11.2019 - 11.2023
Supply Planning Leader Greater Caribbean
Colgate Palmolive Co
09.2018 - 10.2019
Supply Network Planner
Colgate Palmolive Co
04.2016 - 08.2018
Demand Planner
Bayer CropScience
11.2015 - 03.2016
Collaborative Planning, Forecasting, and Replenish
Sanofi Aventis
06.2015 - 11.2015
Demand Planner
Sanofi Aventis
06.2013 - 05.2015
Bachelor's Degree - Industrial Engineering
Universidad Del Valle De Mexico
10.2010 - 2012.10
Customer Service Specialist
Sanofi Aventis
08.2010 - 05.2013
Bachelor's Degree - Marketing
Universidad Del Valle De Mexico
01.2004 - 2009.07
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