Ana Cristina Leal Amaya

I originally started as an SDR for the LATAM team in 2019. During this period of time I was responsible for qualifying new inbound leads and helped to develop a process for the new SDR team. After I was promoted to SDR Manager, I continued to work on prospecting until the team was ready and my role shifted to just focus on management responsibilities.

Which include:

• Lead LATAM team of SDRs to identify and qualify leads through outbound prospecting efforts, cold calling, email campaigns, and social selling.
• Developed and implemented strategic plans to achieve company objectives and revenue targets.
• Analyzed sales data and metrics to identify trends, optimize processes, and improve SDR performance.
• Collaborated with marketing and sales teams to develop effective messaging and improve visibility on leads and opportunities.
• Conducted regular training sessions to improve SDR team's prospecting, pitching, and closing skills.
• Use Salesforce to track sales activities, manage pipeline, and generate reports for management.
• Played key role in hiring, onboarding, and mentoring new SDR members.
• Part of the team that created to Global SDR Playbook to standardize the SDR process in the company.

As the introductory face of Epicor’s sales team, a Senior BDR is in charge of identifying companies in the small/mid-market manufacturing vertical who are undergoing a software evaluation. To accomplish this, a representative will focus on Building and sustaining relationships with C-level executives through phone and email to guarantee a smooth evaluation process for both, Territory Managers and prospects.

In addition a Senior position encompasses responsibilities outside of inbound / outbound day to day sales. Said responsibilities include taking on a leadership role within the BDR organization and ensuring team goals are being met:

• Developing of strategies to embrace the continuous education and training of the current team, as well as taking responsibility over entry-level BDRs.
• To accomplish said goal a Senior BDR researches industry trends, offers help and engages in shadowing practices to identify the team’s current pain points.
• Supporting the management team by contribution in the development of quarterly plans to ensure pipeline goals.
• Development of sales strategies
• Promoting activities and contests to boost morale inside the team